Originally Created on Keynote for a presentation at Thinc Savannah in January 2014. Exported to PPT, so it is a bit more wonky than I'd like. But still very usable

1. 10 Things Every
Business Should Know
About Google
@aj613 | ajsingerstudios.com | adam@ajsinger.com

2. #1 Search and Search Placement are Important
The number 1 ranked website receives 42% of clicks
The number 2 ranked website receives 12% of clicks
The number 3 ranked website receives 8% of clicks
The number 4 ranked website receives 6% of clicks
The number 5 ranked website receives 5% of clicks
The number 6 ranked website receives 4% of clicks
The number 7 ranked website receives 3% of clicks

3. #2 Google Wants to Make Your Customer Happy
•Relevant
•Authoritative
•Local

4. #3 What is Relevant
• Be what people are looking for and Make it Known
• What do you sell?
• What would someone say if they wanted one?
• What comes up when you Google that?
• http://tools.seobook.com/general/keyword-density/
• Include those terms in your website and social media
marketing

5. #4 What is Authoritative
• Links
• Shares
• Reviews
• Blog Posts

6. #5 How to Be Local
• GetListed.org
• NAPs
• Schema.org
• Places.Google.com Compliance

7. #6 It’s A LOT more than Websites
• @25 Different Categories!
• 5 Local
• 5 Paid
• 5 Knowledge Graph
• Gandhi Bacon number
(http://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graph)
• 5 “Vertical Search Results”
• 5 Miscellaneous
• Authorship: plus.google.com/authorship

8. Placement = Bid x ClickThroughRate
1 2
3
#7 Google Wants to Make Money
6
45

9. #8 AdWords
• Keywords
• Text or Display
• PayPerClick (PPC)
• PayPerMille (PPM)
• Connects to Analytics

10. #9 Search and Social

11. #10 Search is Personal

12. • Getlisted.org
• http://tools.seobook.com/general/keyword-density/
• http://moz.com/blog/the-web-developers-seo-cheat
• http://moz.com/blog/mega-serp-a-visual-guide-to-go
• google.com/insidesearch/
• searchengineland.com
• moz.com

13. Please Be in Touch
• @aj613
• ajsingerstudios.com
• facebook.com/ajsingerstudios
• plus.google.com/+ajsingerstudios

14. Would Love A Good
Review
• plus.google.com/local
• AJ Singer Studios
• http://tinyurl.com/p5qfryp