1. Making Heritage our resource: The Italian lesson learned
Ratri Wulandari
Master Student of Uni European Management of Cultural Landscape
Ratri.wulandari@gmail.com
Ra3_wulandari@yaho.com
Abstract
Reading the theme, the firsts things appear on mind were questions: what kind of resource?
Educational resource? Historical resource? Financial resource? Architectural precedent?
Artistic resource? Tourism resource? Or resource of nostalgia to serve psychological needs
upon one’s past? It is all depend on whose point of view and for what purpose. Looking on
the trend is making heritage resource for tourism activity, but who get the impact on this
activity? Whose resources to whom?
Italy is the country of heritage, archeological heritage in particular, which people came to for
different reasons. Tens of its archeological remains to cultural landscapes are listed in the
UNESCO’S world heritage list. Once a site is listed, a heritage becomes internationally
known and tourists and visitors starting to came. As we all know, UNESCO World Heritage
list is one effective way to promote heritage tourism to the world.
Good management and cooperation would lead to protection of heritage and at the same time
developing and enhancing the community socio-economic and heritage educational
condition. On the other hand, mismanagement would lead to improper heritage exploitation
and community’s misunderstanding in valuating their heritage and increases its vulnerability.
From Amalfi to Val d’Orcia, this paper will review several heritages management conception
in utilizing heritage as resources in Italy as lesson learned.
Introduction
Reading the theme, the firsts things appear on mind were questions: what kind of resource?
Educational resource? Historical resource? Financial resource? Architectural precedent?
Artistic resource? Tourism resource? Or resource of nostalgia to serve psychological needs
upon one’s past? It is all depend on whose point of view and for what purpose. Looking on
the trend is making heritage resource for tourism activity, but who get the impact on this
activity? Whose resources to whom?
In making heritage as resource, different stakeholders taking parts have different interests
which each try to get benefit from. Good management and cooperation would lead to
protection of heritage and at the same time developing and enhancing the community socio-
economic and heritage educational condition. On the other hand, mismanagement would lead
to improper heritage exploitation and community’s misunderstanding in valuating their
heritage and increases its vulnerability.
The Italian has great concern upon their cultural heritage. Italy itself is the country of
heritage, archeological heritage in particular. Tens of its archeological remains to cultural

2. landscapes are listed in the UNESCO’S world heritage list and we all know, UNESCO World
Heritage list is one effective way to promote heritage tourism to the world. “The impacts of
the World Heritage inscription was a boost in tourism, but also highlighted the need for an
integrated management strategy for maintaining the values for which the site was inscribed”.
Once a site is listed, a heritage becomes internationally known and tourists and visitors
starting to came. People came to these cultural heritages for different reasons from curiosity
to self fulfillment. The Italians are able to manage and create their cultural heritages into
resources that gain visitors and the world sympathy. Management is a keyword to success
and failure.
Heritage itself is “a concept to which most people would assign a positive value” (Ruggles
and Silverman 2007). Preservation of cultural heritage, tangible and intangible, is viewed as
resource that gives advantages to various people (Ruggles and Silverman 2007).. “Both
personal and community identities are formed through such tangible objects and intangible
cultural performances, and a formation of a strong identity would seem to be a fundamentally
good thing” (Ruggles and Silverman 2007). Whether who should define and control the
management and advantage of cultural heritage is a risk must be taken (Ruggles and
Silverman 2007). One thing certain is that when a heritage connected directly to people’s life
then it the people that should be the first preference.
Heritage Management
“Cultural heritage management is, in essence, a facet of social engineering, whereby physical
remains of the past (and present) are selectively preserved based on values currently held by
the population at large. Indeed, mid- and long-term protection of heritage sites can only occur
if such places are “embraced” or “owned” by the community” (Spennemann 2006).
Cultural heritage is, in essence, created and selected by present people to represent the past.
It is a result of an evolution and a selection process. A good management in conserving
heritage will lead to its continuation in the future. Mismanagement will lead to neglect, forget
and misuse of it. The deteriorating of heritage is loss to the society that might lead to public
amnesia about the past and lead to the lost of identity. In preparing a management planning,
the surrounding community needs to be considered since they may, and are, holding an
important role in the conservation process.
“A good heritage management plan will review the threats posed to the well-being of heritage
places and will assess, inter alia, the risk posed by natural hazards and include mitigation
options, including the prescription of special disaster management plans” (Spennemann
2006).
Cultural Landscapes
Cultural landscape is a holistic approach of conservation that considers both the tangible and
intangible aspect of heritage. The concept appears for the first time to respect the different
concept upon conservation and to cope with the immaterial aspect of cultural heritage.
UNESCO defines the essence of cultural landscape as the ensemble of human interaction and
natural system. UNESCO divides cultural landscape in three categories: the intended created
landscape, relic and/or evolving landscape, and associative cultural landscape. Italia has five
cultural landscapes listed as world heritage: the Val d’Orcia, the Amalfi coast, Cinque terre,

3. the national Parc of Cilento and Val di Diano, Sacro Monte. Three of the listed cultural
landscapes are evolving landscape, one relict, and one associative landscape.
The proposition of sites as a cultural landscape in Italia is because they see the opportunity in
valuing and conserving their heritage in a more inclusive way, and to reduce threat to the
deteriorating heritage. “Cultural heritage is threatened when it is neglected and allowed –
sometimes intentionally – to deteriorate. It is also damaged when the natural integrity of a site
or people is deluged by external influences” (Ruggles and Silverman 2007). The greatest
external influence to heritage sites is tourism and natural hazard. The flow of people coming
to visit the site needs particular attention and control.
In some of the case tourism become solution in a cultural landscape management, but in some
other it is disaster. Taking a lesson learned from the Italian WHCL, tourism can be a solution,
financial resource to keep tradition and the heritage alive. However, in another part of the
country, tourism is disaster because it changes the system in the society unconsciously and it
threatened the heritage from going in continuity. This case not only happens in Italy, but in
many parts of the world, including Indonesia.
The Italian Cultural Landscapes
The Val d’Orcia is a vast agriculture region with only several thousand peoples inhabiting
the area. It is listed in the world heritage list with its outstanding value is an example of pre-
renaissance agricultural landscape. This agriculture area in northern Italy is launching the
“Slow Tourism” concept to keep people coming and staying for sometimes in the area. By
taking advantage from the hilly beautiful landscape break by the line of cypres, the societies
of five cities in the area are proposing this type of tourism. The concept is taking people to
enjoy the solitude within the vast agriculture area in one of the isolated lodgement that was
functioned as the farmer’s lodgement.
The proposition of this region as a cultural heritage is due to local problem of the declining
inhabitant – leaving youth and the growing older community, rapid development of
urbanization, and the difficulty of access to the territory and from the territory to neighboring
big city. Therefore its aim is to invite people from exterior through the equipment of public
facilities such as schools and hospitals, and the availability of proper work for the youth. The
local government gives a sort of compensation to land owner who keep their land active and
inherit it to their children. The children will then receive a sum of money to support the
continuity of the agriculture activity.

4. The Amalfi Coast is terraced lemon agriculture in southern Italy. It constitutes a landscape
influenced by the oriental world. Together with the coastline area, it constitutes an example
of necessity in manipulating natural condition available in order to give maximum utilization
of the land. Traditional farming system of lemon is valued as inherent intangible patrimony
of the site.
Threat to this cultural resource is the neglect of traditional farming practice because farmers
prefer to use a more practical modernized farming system. Other threat is the load of tourism.
Amalfi is a popular tourist destination. For this reason, the inhabitant prefers to transform
their houses and garden into hotels, hostels, restaurants or shops, more commercial activity
less preference in agricultural activity. This way the inhabitant of Amalfi is pushed to
neighboring cities such as Scala. In the case of Amalfi, uncontrolled tourism activity is a
great threat to the continuity of heritage.
Cinque terre is ensemble of five villages (communities) on steeply sloping mountain side
that fall directly to the sea. This area managed together with the national park and protected
marine zone. It was created by the youth that were concerned about the uprooted identity of
the region. This site is listed as UNESCO’s world heritage endangered site.
In promoting the area, the community created a research center and mark of the region to
produce and commerce local products. “The marketing of local agricultural products is
bringing financial benefits as well as supporting the eco-cultural identity of the Cinque Terre”
(Lennon 2010). To get the cooperation and support from local community, the park makes a
logo of standardization that helps promote commercial places and accommodation managed
by the locals within the park’s networking. It is a strategy to “coordinates protection and
development activities (Lennon 2010)” within the site. Tourism activity is controlled by the
park while the preservation is managed by the community. “The tourism income is directly
benefiting the local community and the maintenance of the terraces” (Lennon 2010).

5. The difficulty of access and the hard terrain gives challenges to conservation and even to
tourism activity. Other problems are the abandon of agriculture land, natural hazard,
increased tourism, declining inhabitant that are willing to work in their land.
Cinque terre is an example of a whole preservation from terraces, buildings, local products to
tourist trekking. “Survival of the landscape and its inscribed heritage values is dependent on
its continuing economic viability” (Lennon 2010). To cope with financial problem, apart of
tourism as finance core, the park also find another source of finance such as sponsorship from
private company and international organizations.
Cilento National park and Val di Diano is a natural park and archeological remains located
in the southern of Italy, a vestige and proof of Greek colonisation in the early time of Italy.
Again, tourism is expected to become a solution in conserving the region’s patrimony. In
proposing this site as a world heritage cultural landscape, pastoral activity became an
important element of value apart of the park and the archeological site. Another element
valued is natural resources in the park. Through the national park and archeological vestiges,
they signed the historical path of Greek’s immigration and movement in the region.

6. Lesson Learned
“Cultural heritage requires memory. It is not enough for things and monuments to exist on a
landscape: in order to be cultural heritage they must be remembered and claimed as
patrimony, even if their original meaning is lost or poorly understood. In this sense cultural
heritage is always, to some degree, intangible. For tangible and intangible cultural heritage to
have meaning and potency, the heritage must be active, dynamic, used, and performed, rather
than existing inert and static” (Ruggles and Silverman 2007).
All four cultural landscapes presented utilizing the agriculture and pastoral activity as the
core value of the heritage patrimony. All are set in a way to represent regional richness of
specialty product and local tradition. The management planning was created to benefit the
locals and to the conservation and preservation of heritage directly. The locals are being
educated to be conscience about their cultural heritage and therefore giving an ease to the
process of site protection. It is not only about utilizing heritage as resource but also about its
education, preservation and conservation. Good cooperation between local governments,
local peoples, managing organizations, and support from the central government makes it
possible for the region to revaluate their heritage in order to strengthen and rebuild their
regional (local) identity.

7. Indonesia is rich with these potentials of cultural and natural heritage. Unfortunately, there is
no proper law and governmental body that would support, control and manage these
potentials. Every level of bureaucracy is stakeholder with their own interest apart of other
stakeholders in site. Rarely local peoples being integrated within the management planning
most of the time they are excluded and only become object of applied planning and law.
In Indonesia, “the tourism industry shows signs of devolving into a more locally based
system in which not only the economic benefits may accrue to individual regions but also the
expression of cultural localism”. But has it really benefit the object of tourism? Taking a
simple case of Borobudur, it is being managed by a state owned company benefitting directly
from tourism. How about the local inhabitant living near by the site? Have they received any
benefit from the existence of the world heritage monument? Do they even understand the
significance of this monument to them and to other more than just a tourist destination or
financial resources? A researcher, Ken taylor (2003), suggested including the surrounding
landscape and local inhabitant of Borobudur to create an ensemble of cultural landscape that
would benefit the locals and for the benefit of the monument’s conservation. After the 2006
Jogja earthquake, UNESCO led the conservation of Prambanan temple. The temple was
temporarily closed to public. UNESCO’s assistance for the monument conservation was
misunderstood by local tour guide and they blame the organization for the loss of revenue.
This case shows the lack of conscience over cultural heritage which is being regarded only as
income source. Another case in Indonesia is the Sangiran archeological site. The surrounding
inhabitant is not well integrated within the site management plan of conservation, if there is
any. This leads to ilicit traffic of archeological remains they found in or near the site.
“Destruction of heritage can occur deliberately, but it can also occur as a result of neglect,
impoverishment, and looting” (Ruggles and Silverman 2007). “Vandalism directed against
tangible cultural heritage, such as architectural monuments and archeological sites, occurs as
a result of mischief, greed, political protest, religious intolerance, poverty” (Ruggles and
Silverman 2007). It is necessary to determine what to do with heritage sites, monuments and
objects. “The complication with heritage is that the speed of development may be faster than
the growth in the realisation that deliberate management is essential, resulting in damage that
may be difficult or impossible to reverse”(Ashworth and Tunbridge 1999).
Conclusion
The Italian heritage is being managed in conscience that it is richness of the people and the
state. The people are well educated in the frame of heritage consciousness. They are very
proud of their patrimony and making them their identity. Each region is proud with their
locality. This is the value that the people well-guarded. Though they are less ordered in
comparison to other European country, but they have consistency in managing and
safeguarding their cultural heritage.
It is important to revaluate cultural heritage in Indonesia to benefit the locals in subject area.
Education on heritage conscience and integrating the locals into the heritage management
plan is essential for the continuation of it. It is time to view heritage as whose belonging, for
whom and how to manage it, not only viewing it as remains from the past or revenue
resources. Making heritage as resource is not only commercializing and promoting it to the
wide world but also to support its survival as part of the people’s identity.
Indonesia has different conception on conservation than the western. Its concept is rooted in
the intangible patrimony and tradition. It is not a good thing to literary applies the

8. international convention to protect Indonesian heritage but there should be law and consensus
based on local culture in order to intact heritage to the territory and to the people, to makes it
remain in the collective memory.
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