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HOW QYPE BRINGS BUSINESSES AND PEOPLE TOGETHER
Over the past two years we’ve grown a passionate and engaged community
THE NUMBERS The largest local review site in Europe. 17m unique usersacross Europe. Approx 20m visits per month, generatingthousands of reviews per day. Market leader in Germany, France, UK, Italy and Spain. Established in 10 countries. Available in 7 languages. Coverage of more than 50,000 towns and cities across Europe.
Our USP? Real life. Qype is about going out, discovering places, and sharing them with other people.
Qypers relish the opportunity to get behind the scenes, give their feedback and talk to the business owners. They want the inside scoop,and love open and transparent businesses.
 They also like to have fun.
How can businesses tap into that passion?
Real world events. Targeted ‘invite only’ events for key influencers. Well publicised across the site, newsletter, blogs, forums, Facebook, Twitter etc. Guaranteed post-event activity across multiple platforms.
Case study 1: Jim Haynes visits London (with Fernandez and Leluu and After Eight) The face of After Eight’s latest  ad campaign visits London’s coolest underground supper club to dine with a select audience of Qypers. 1 event for 15 people created… - Over 250 tweets ,[object Object]
Hundreds of photos
100+ forum messages
 4.5k words witten on Qype
 100% 5 star reviews
 An awful lot of ‘Google juice’,[object Object]
 19 blog posts

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Qype Social Presentation

  • 1. HOW QYPE BRINGS BUSINESSES AND PEOPLE TOGETHER
  • 2. Over the past two years we’ve grown a passionate and engaged community
  • 3. THE NUMBERS The largest local review site in Europe. 17m unique usersacross Europe. Approx 20m visits per month, generatingthousands of reviews per day. Market leader in Germany, France, UK, Italy and Spain. Established in 10 countries. Available in 7 languages. Coverage of more than 50,000 towns and cities across Europe.
  • 4. Our USP? Real life. Qype is about going out, discovering places, and sharing them with other people.
  • 5. Qypers relish the opportunity to get behind the scenes, give their feedback and talk to the business owners. They want the inside scoop,and love open and transparent businesses.
  • 6. They also like to have fun.
  • 7. How can businesses tap into that passion?
  • 8. Real world events. Targeted ‘invite only’ events for key influencers. Well publicised across the site, newsletter, blogs, forums, Facebook, Twitter etc. Guaranteed post-event activity across multiple platforms.
  • 9.
  • 12. 4.5k words witten on Qype
  • 13. 100% 5 star reviews
  • 14.
  • 15. 19 blog posts
  • 17. 90+ forum messages
  • 18. 20 five star reviews- Wahaca top rated Mexican restaurant in London
  • 19. COMPETITIONS Question: How do you make Giraffe restaurants cool and talked about? Answer: Give away an actual giraffe. (Yes, that’s the giraffe we gave away.)
  • 20. Prize: Adopt a London Zoo giraffe called Ellish. Enter: via Twitter, Facebook or email. Result: Huge viral pick up.Over 2000 retweets, 700 emails, and 400+ Faceboook ‘likes’… …One very smug giraffe
  • 21. SPONSORSHIP OPPORTUNITIES 2-3 large-scale events every year across our key UK cities: - London - Birmingham - Manchester - Brighton - Dublin - Edinburgh Nationwide competitions, including mailouts and targeted communications to our database. Previous partners include: Virgin Amazon Jamie Oliver.com Lucky Voice
  • 22. A vibrant Facebook presence. HERE’S WHERE WE CAN TALK ABOUT YOU… A weekly, targeted newsletter Thousands of Twitter followers.. An engaging and popular blog.
  • 23. COMBINE ALL THIS WITH TRADITIONAL ONLINE INVENTORY