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Léman C.T Plaza NDC Project




           Focus on Vietnamese living abroad
Léman C.T Plaza NDC Project

                       Objectives:
     • To introduce Léman C.T Plaza NDC project to
                 Vietnamese living abroad
 • To provide sales support to Leman C.T Plaza team
• To show continuation in communicating with potential
                        customers
C.T Plaza TSN Project

                                 •  To intro
                                             duce the
                                     features         most outs
                                                of C.T Pl        tanding
                                                          aza TSN
                                                customer           to
                                                          s.
                                  • To look f
                                              or potent
                                through t              ial
                                            his comm customers
                                                       unication
                                                                 plan




                         quarter of 2012
Expected date: the first
                          200M
Estimated budget: VND
articles about         C.T     Group’s
Chairman in            10      famous
magazines

Objectives: To show strong potentiality of
C.T Group as well as the Chairman.
Expected date: spread throughout 2012
Estimated budget: VND 100M
C.T Sphinx Golf Field Project



Objectives:To      have
magazine         articles
about C.T Sphinx Golf
Field,     the     most
beautiful golf field in
the world and designed
by Smith Curley.
Expected date: First
quarter of 2012
Estimated time: VND
247M
MVM & MGM Restaurants


            Objectives:
            To promote MVM & MGM
            restaurants to the customers.

            To have magazine articles
            about special features and
            cuisines of the restaurants.

            Expected date: First quarter
            of 2012

            Estimated   budget:    100M
            VND
MoonBay Resort



             Objectives:
             To      attract more
             visitors who have
             long-term stay at
             Moonbay Resort

             Expected     date:
             Second quarter of
             2012

             Estimated    budget:
             250M VND
Construction Ceremony of Ben Chuong Duong Project

                                Objectives: To introduce
                                Ben Chuong Duong
                                Project, a smart and
                                modern office building,
                                to potential customers
                                and the Government.

                                Expected date: Second
                                quarter of 2012

                                Estimated budget: 300M
                                VND
Announcement of

      Objectives:        To       introduce
      outstanding features of BeeHome
      project to potential customers
      Expected date: second quarter of
      2012
      Estimated budget: 300M VND
Announcement Ceremony of Vietnam-Korea Union




             Objectives:     To    show
             potentiality   and    good
             reputation of C.T Group, in
             order    to    open    new
             business      opportunities
             with Korean partners.
             Expected date: second
             quarter of 2012
             Estimated budget: 50M
             VND
Moon Festival 2012


Objectives: This is the Group’s annual event to
show how it cares about its employees’ children
and other unlucky kids.
Expected date: second quarter of 2012
Chi phí d! ki"n: 30M VND
Halloween 2012


Objectives:

To bring an interesting
event to young customers
in Halloween 2012

To Promote C.T Plaza
Tan Son Nhat

Expected date: second
quarter of 2012

Estimated budget: 40M
VND
Christmas 2012




 Objectives: To be the leading
 social responsible organization in
 Ho Chi Minh City.

 Expected date: last quarter of
 2012.

 Chi phí d! ki"n: 40M VND

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Communication plan

  • 1. Léman C.T Plaza NDC Project Focus on Vietnamese living abroad
  • 2. Léman C.T Plaza NDC Project Objectives: • To introduce Léman C.T Plaza NDC project to Vietnamese living abroad • To provide sales support to Leman C.T Plaza team • To show continuation in communicating with potential customers
  • 3. C.T Plaza TSN Project •  To intro duce the features most outs of C.T Pl tanding aza TSN customer to s. • To look f or potent through t ial his comm customers unication plan quarter of 2012 Expected date: the first 200M Estimated budget: VND
  • 4. articles about C.T Group’s Chairman in 10 famous magazines Objectives: To show strong potentiality of C.T Group as well as the Chairman. Expected date: spread throughout 2012 Estimated budget: VND 100M
  • 5. C.T Sphinx Golf Field Project Objectives:To have magazine articles about C.T Sphinx Golf Field, the most beautiful golf field in the world and designed by Smith Curley. Expected date: First quarter of 2012 Estimated time: VND 247M
  • 6. MVM & MGM Restaurants Objectives: To promote MVM & MGM restaurants to the customers. To have magazine articles about special features and cuisines of the restaurants. Expected date: First quarter of 2012 Estimated budget: 100M VND
  • 7. MoonBay Resort Objectives: To attract more visitors who have long-term stay at Moonbay Resort Expected date: Second quarter of 2012 Estimated budget: 250M VND
  • 8. Construction Ceremony of Ben Chuong Duong Project Objectives: To introduce Ben Chuong Duong Project, a smart and modern office building, to potential customers and the Government. Expected date: Second quarter of 2012 Estimated budget: 300M VND
  • 9. Announcement of Objectives: To introduce outstanding features of BeeHome project to potential customers Expected date: second quarter of 2012 Estimated budget: 300M VND
  • 10. Announcement Ceremony of Vietnam-Korea Union Objectives: To show potentiality and good reputation of C.T Group, in order to open new business opportunities with Korean partners. Expected date: second quarter of 2012 Estimated budget: 50M VND
  • 11. Moon Festival 2012 Objectives: This is the Group’s annual event to show how it cares about its employees’ children and other unlucky kids. Expected date: second quarter of 2012 Chi phí d! ki"n: 30M VND
  • 12. Halloween 2012 Objectives: To bring an interesting event to young customers in Halloween 2012 To Promote C.T Plaza Tan Son Nhat Expected date: second quarter of 2012 Estimated budget: 40M VND
  • 13. Christmas 2012 Objectives: To be the leading social responsible organization in Ho Chi Minh City. Expected date: last quarter of 2012. Chi phí d! ki"n: 40M VND