2. Mark Wright
Director, People Create Limited
mark@people-create.co.uk | 01347 889109 | 07788 768543
3. Our ability to notice, remember and
choose is core to who we are.
mark@people-create.co.uk | 01347 889109 | 07788 768543
4. “You're just
anybody without
your identity.”
Grenville Main, DNA Design
mark@people-create.co.uk | 01347 889109 | 07788 768543
5. “A brand is a living
entity - and it is
enriched or undermined
cumulatively over time,
the product of a
thousand small
gestures.”
Michael Eisner, CEO Disney
mark@people-create.co.uk | 01347 889109 | 07788 768543
6. You have a brand
whether you like it
or not.
All you can do is
decide how to
influence it.
mark@people-create.co.uk | 01347 889109 | 07788 768543
7. “The essential difference between emotion and
reason is that emotion leads to action while
reason leads to conclusion.”
Dr Donald Calne (neurologist)
mark@people-create.co.uk | 01347 889109 | 07788 768543
8. “The essential difference between emotion and
reason is that emotion leads to action while
reason leads to conclusion.”
Dr Donald Calne (neurologist)
mark@people-create.co.uk | 01347 889109 | 07788 768543
9. “The essential difference between emotion and
reason is that emotion leads to action while
reason leads to conclusion.”
Dr Donald Calne (neurologist)
mark@people-create.co.uk | 01347 889109 | 07788 768543
10. TRUST / RESPECT
HIGH
LOW BRAND LOVE MARK
COMMODITY FAD
LOW HIGH
PASSION
mark@people-create.co.uk | 01347 889109 | 07788 768543
11. TRUST / RESPECT
HIGH
LOW
LOW HIGH
PASSION
mark@people-create.co.uk | 01347 889109 | 07788 768543
12. Who matters to you?
mark@people-create.co.uk | 01347 889109 | 07788 768543
13. formal informal
• Statement of your • How you meet
vision and values • E-mails
conscious
conscious
• Public Relations • Phone calls
• Publicity • Facebook
• Website • Blogs
• Your CV • How you introduce
• Business Card yourself
• Your company status • Your behaviour
sub-conscious
sub-conscious
• Your job title • Your attitude
• Where you work • Your jokes
• Where you meet • Your indiscretions
• Project names • Your company jargon
• Your “corporate
language”
formal informal
mark@people-create.co.uk | 01347 889109 | 07788 768543
14. formal informal
•How do I clearly •What are the stories
articulate my of leadership, delight
conscious
conscious
credibility and and emotion that I
passion? can tell?
•What else do I need •What else do I really
to say? care about?
•What is the •What authentic
sub-conscious
sub-conscious
infrastructure around behaviours show
me? what I care about?
•How do I get it to •What can I do to
work in my favour? make these more
evident, more often?
formal informal
mark@people-create.co.uk | 01347 889109 | 07788 768543
15. What is your truth?
What is your insight?
What is your emotion?
mark@people-create.co.uk | 01347 889109 | 07788 768543
16. In summary...
• Do great work
• Understand your value
• Align what you say and do
• Invest in key relationships
• Be generous
• Small things matter
mark@people-create.co.uk | 01347 889109 | 07788 768543
