2. DUTCHMAN HENK TEROL IS THE OWNER OF
EXPORT, BUSINESS DEVELOPMENTS,
MARKETING AND COMMUNICATION
CONSULTANCY AGENCY ADMARCOM.
WITH OVER FORTY YEARS OF EXPERIENCE IN MARKETING
AND DEVELOPMENT, HENK VISITED CHINA NUMEROUS
TIMES. ONE OF HIS PROJECTS WAS THE INTRODUCTION
OF GREEK GOURMET PRODUCTS IN THE RAPIDLY
MATURING CHINESE RETAIL MARKET.
WHILE TRAVELING THROUGH CHINA, HE WORKED EXTENSIVELY
WITH DISTRIBUTORS, RETAILERS AND OTHER STAKEHOLDERS.
SOON HE WAS ASKED TO BECOME MASTER OF CEREMONIES
OF ONE OF HIS BUSINESS PARTNERS. TODAY HENK IS YOUR
MASTER OF CEREMONIES.
3. 20 YEARS FROM NOW CHINA'S WILL BE
THE LARGEST ECONOMY IN THE WORLD.
ESPECIALLY
WHEN CHINA IS LESS EXPORT DEPENDENT
AS DOMESTIC CONSUMPTION GROWS
4. Content
• Why China?
• Consumers
• Internet
• Food & Beverages
• Sustainable food
• Retail in China
• Marketing & Distribution
• Questions
11. Dutch Trade with China
Waar is de toegevoegde waarde
en wat draagt dit bij aan de
imaginaire waarde voor
Nederland?
Bron: Mathijs Bouman
Ondernemers hebben de mond vol over China en India.
“
Maar de harde cijfers vertellen een ander verhaal.
Nederland exporteert maar weinig naar die landen. We
verkopen vooral afval.
”
47. 10 Days investigation for participators
included visit SIAL
May 18-20 Shanghai
More information: factsheet on your desk
Ask for program and cost estimate
54. Contact details
• Henk Terol • Export (Business) Development
• Mobile: +31 (0)654977703 • Export (Local) Support
• Web: www.admarcom.com • Distribution Channel Analyses
• Export Marketing & Planning
• China Category Management
• China consultancy Food &
Beverages
• Marketing & Communication
• China Social Media
• dBase with agents/importers and
purchasers
55. CHINA
Thanks for your attention and I
wish that you can now make a
step forwards to reach your aims
HENK TEROL
Mobile: +31(0) 654 977 703
For more China: http://www.slideshare.net/quita1954