This document provides an overview of Twitter, including what it is, how it works, types of tweets, its growth over time, and how businesses can use it. Key points include that Twitter allows private and public messaging of short messages called tweets, it has grown dramatically since being founded in 2006 with over 1.8 billion tweets per day, and businesses can use it for purposes like marketing, customer service, and gaining competitive insights.

1. Mark Gibbs [email_address] http://gibbs.com Messaging: From the Sublime to the Ridiculous Twitter

9. The Twitter Zone

10. What is Twitter? A “tweet”: Maximum 140 characters including spaces On the Web or through an app A “microblogging” Web site and Web service

11. Twitter & Everyone Public Timeline 300 to 600 tweets per second! That’s about 14,191,200,000 per year.

12. You & Everyone

14. Types of Tweets This is a tweet that will be seen in the public timeline and by my followers D fred This is a private tweet that will only be seen by “fred” This is a tweet with hashtags that will be seen in the #public #timeline and by my followers @fred This is a tweet that will seen by “fred” even if he isn’t following me and will be seen in the public timeline and by my followers This is a tweet with a URL – http://gibbsuniversal.com/sentimeter This is a tweet with a shortened URL – http://bit.ly/44iVMz RT @fred This is a re-tweet that will that will seen by “fred” even if he isn’t following me, in the public timeline, and by my followers This is a tweet that will that will seen in the public timeline, and by my followers that asks for a re-tweet; Pls RT

18. http://ebiquity.umbc.edu/blogger/2007/04/19/twitter-social-network-analysis/

19. @quistuipater

22. http://tweetstats.com/

23. My Tweets http://tweetstats.com/

25. Client Software I Use http://tweetstats.com/

26. My Followers

27. Followers I Don’t Need

28. What Do We Tweet About? The WYAFL Syndrome

29. http://www.informationisbeautiful.net/2009/more-truth-about-twitter/

30. What’s the Business Value?

32. How Reliable is Twitter?

34. http://www.pingdom.com/reports/vb1395a6sww3/check_overview/?name=twitter.com%2Fhome

35. http://www.pingdom.com/reports/vb1395a6sww3/check_overview/?name=twitter.com%2Fhome

36. Google search -- site:twitter.com/*username

40. $3,000,000 Earned from Twitter (since 2007)

46. http://www.cnn.com/2009/HEALTH/10/09/cheating.death.suspended.animation/index.html?iref= topnews

49. Kogi Korean BBQ Taco Truck http://kogibbq.com/ 300 to 800 people each time it parks http://www.latimes.com/features/printedition/food/la-fo-kogi11-2009feb11,0,3007869.story

53. Making Twitter Your %@#$&

54. Twitter Clients http://www.seesmic.com/ http://www.tweetdeck.com/

55. Twitter API http://apiwiki.twitter.com/

56. Web Applications

57. Hashtag Tracker http://gibbs.com/motm/

58. Xcelsius

60. RSS Feed – automatically checked every six hours Twitter API CTC Blog Twitterfeed Twitter

63. Search Twitter for a term Submit search result to OpenAmplify Graph Results Extract sentiment “signals”

64. Client side: Sentimeter Custom Server-based Proxy Twitter Search OpenAmplify

65. http://gibbs.com/guii/sentimeter.html

66. http://gibbs.com/guii/sentimeter.html

69. If you ignore Twitter or any other social media you will be missing out on a strategic business opportunity. One your competitors will not miss … Yes, you absolutely should care!

70. Thank-you.