78. 5 7 6 9 SiteID should link to HOME Use of non-standard icon (sitemap), icons are not easy to see, congested area of page. Menu issues: “Contact Us” should be a menu item - users look for this clue. News scrolls fast; “IS News” should be linked. Home page 1 1 3 2 2 4 4 8
79. Opens in new window; consider tooltip It is not clear what these items are for. Include heading. Opens a mailto link; only clear on last iteration. Link to page on site first. Read more link opens new window (without navigation). There is no call to action on this page - what do you want users to do? Home page 1 3 2 5 4 7 6 9 8
80. It is not clear what these refer to - add relevant heading. Print and email functions are too far from the content to be useful. It is also not clear if this refers to the page you are on, or to the site as a whole. The email icon is also used top of page for contacting IS labs - confusing! Copyright 2007? Home page - bottom 1 2 3
81. Home page - Feng-gui 1 3 2 Feng-gui suggests that SiteID and Main navigation are ignored. Links which send users to new websites receive attention. Note that this is affected by the iteration of the animation. No Call To Action to grab attention
82. There is no change to the menu to indicate selection. Submenu is removed from navigation and content. Promotional header pushes content down the page. Content page 1 3 2
83. No indication of search term used. No heading to the page No ranking of search results. It is good practice to highlight the search term used in the results. Search results 2 1 3
84. Search results - no results No useful, friendly message or suggestion! Tell users what they should do next: try a different search term, navigate to products, or contact IS. 1
85. Contact Us 1 2 3 NB: should be a main menu navigation item! Link to open contact form is superfluous. There is no indication of required fields. Integrate with Google Maps - users have the option of directions. Map opens in new window
86. 404 404 pages are an opportunity to inject some personality into your website, and to be really useful to a confused user. You’ve got some useful links in here, but it can be better presented.
89. Other Considerations Meta description and keywords are only used on homepage. Page titles are not sufficiently descriptive. The site has canonicalisation issues: http://is.co.za gives an error page, while http://www.is.co.za gives the website (Lame Ass Syndrome). Favicon is not used consistently. Limited colour palette means the site is not exciting - there is no “speaking with light” with this site.
91. SiteID should link to HOME - not the blog Menu item is IDEAS, but you are on homepage. On first glance it looks like IDEAS is a different section or site (the reason for the nav change is not clear). Call to Action is not very strong, visually or copy. In general, there is no consistent communication of links. Home page 2 1 3 4 4
92. Home page - right hand side, scroll down Who are these people? Friends I should invite? People who are signed up? Include a header, as you have done with other items in the right hand side. 1
93. Home page - Feng-gui 3 1 2 4 Feng-gui demonstrates that the “ideas” menu change can distract attention. Layout does draw eye to key areas - this is good. But, login is ignored - how important is this? Info graphic is ignored - how important is this?
94. Layout is not consistent with “recent ideas” (the home page is part of the ideas section). No menu change to indicate where you are in the site - again inconsistent with the home page. There is no link to “home” (there is no “home”!). Content - Popular ideas 2 1
95. Search term is indicateddd. Search term is highlighted. Consider ranking or filtering results - you already have the data (idea, blog post, date, author, etc). Search results 1 2 3
97. What is “Home” doing here? There is no home, and this is not consistent to all content pages (e.g. ideas). Include benefit statement with signup form. Remove other calls to action - the user has already selected to join or submit an idea, don’t distract him now. Sign up page (submit idea) 1 2 3
98. Sign up - step 2 So, what should a user do now? Include instructions. Many users might expect to be signed in already, albeit temporarily. Remember what the user’s original purpose was - submit an idea - indicate when he can do that. 1
99. Logged in - first time What is “block” - be careful of using internal terms which are unclear to users 1
100. 404 The page is styled, but there is no useful message. We’re big fans of the friendly 404 - you should give it a go!
101. Other Considerations It is not clear on landing page what this site is about. What campaigns send traffic here? Perhaps include recent comments as a side bar item indicating site activity. Again, while this project is inspiring, the project’s online hub is not. Consider how a broader colour palette could bring more life to this initiative.
235. Use the data you gather to build profiles of influencer’s who you can target for future campaigns
236. Monitoring your online reputation helps you… … avoid a reputation crisis by informing you quickly … discover quick and effective new marketing opportunities … improve customer service through engagement … understand your customers’ needs and wants better … identify powerful influencers to target with WOM campaigns
237. OK so you’ve got a good site with lots of traffic and a thriving online community. What’s the most effective way to build long term relationships with these people?
