Having an attractive and appealing logo plays an important role in the success of every business or company.

1. COPERATE DESIGN LOGOS
Mercedes Benz, Nike and McDonalds are some of the most successful logos.
Logos are virtual because they create recall and recognition; product identification
and brand loyalty which eventually increases sales and profitability. However, to
portray these, the logo should be well designed in that it should possess the six
elements of a good logo. These are memorability, simplicity, adaptability,
timeliness, usability and appealing. A great strong, unique and well thought logo
encompasses the message the brand being communicated to the consumer. But
what exactly is a logo? It is a name, symbol or a graphic mark that is used by
companies to promote mass recognition.
Corporate logo design process
You should first analyze your concept, values, target consumer and the product
offered. The design agency and marketing department should work together. The
process begins with concept formulation, doing a primary design, coming up with
a final logo concept and lastly coming up with the right theme color as well as the
format. Lastly, the corporate logo designs are legally protected trough use of
trademarks.
Despite the fact that logos play an important role in marketing, they can also be
disastrous to the firms in-case they are not well designed. For instance, consumers
were unimpressed with the 2012 London logo design. They associated it with
‘comical sex act’. There were threats from the Iranians to boycott Olympics as they
opined the logo indicated “Zion”. In conclusion therefore, a bad logo will not only
spur negative speculations from customers but it will also make them shun away
from the company’s’ products or services.
Nowadays, there are online sites like corporatelogodesign.biz which can design a
corporate logo for any company. They offer numerous catchy corporate design
logo choices that are consistent with your business needs. Their corporate logos

2. designs are customized and are highly recommended for the new business
ventures. Design corporate logo is therefore very essential in ensuring a successful
company or a business because it creates strategic positioning, brand loyalty, brand
differentiation and competitive advantage.