Emerging Trends and Tech

Jill Quick
Lead Instructor, General Assembly
EMERGING TRENDS
& TECH

WELCOME AND INTRODUCTIONS
‣ Jill Quick
‣ Digital Marketing Consultant, Quick Marketing
‣ Lead Instructor @GA
‣ Author for @SmartInsights
‣ Loves finding that “a-ha” movement that drives growth or solves a
problem.
@jillquick
jill@quick-marketing.co.uk
https://uk.linkedin.com/in/jillquick01

EMERGING TRENDS & TECH
GAZING UP?

NOMOPHOBIA
Nomophobia is a proposed name for the phobia (intense, irrational fear)
of being out of mobile phone contact. It is, however, arguable that the
word "phobia" is misused and that in the majority of cases it is another
form of anxiety disorder.

LIVE STREAMING

ONLINE VIDEO GOES SOCIAL
Facebook now sees 8 billion average daily video views
from 500 million users
Snapchat users watch 6 billion videos every day
US adults spend an average of 1 hour, 16 minutes each day
watching video on digital devices
78% of people watch online videos every week, 55%
watch every day
ocial-media-statistics-and-facts-for-2016/

USE CAPTIONS!

VERTICAL VIDEO = BETTER UX
Look at your users
They are doing it that way

YEAR OF THE MESSAGING APP
WhatsApp reaching a
massive 1 billion people and
Facebook Messenger and
WeChat not far behind.

•275 million users
•40% of American Teens

CHATBOTS

CHATBOTS TAKING OUR JOBS?
80% of
businesses want
chatbots by 2020

DONOPAY
64% success
rate
https://www.theguardian.com/technology/2016/jun/28/chatbot-ai-lawyer-donotpay-parking-tickets-london-new-york
An artiﬁcial-intelligence lawyer chatbot
“the world’s ﬁrst robot lawyer”
DoNotPay has taken on 250,000 cases and
won 160,000, giving it a success rate of 64%
appealing over $4m of parking tickets.

BIM- BUILDING INFORMATION MODELLING
http://resellerhostinglondon.co.uk/2017/01/10/bims-google-docs-for-buildings-is-transforming-architecture-ndash-but-could-it-kill-creativity/

ON DEMAND SERVICES

APPS TO FIX A HEALTH SYSTEM?

DAWN OF PROFESSIONAL SERVICES?
https://deepmind.com/

VIRTUAL REALITY

COMMUNITY

3D PRINTING

OMNI CHANNEL
FLIIKE REAL-TIME FACEBOOK LIKE
COUNTER

C&A FASHION LIKE
This resulted in 1,000
new fans per hour, part
of the collection sold out
in 1 day, and more than
1,700 posts on blogs and
websites were created
from this campaign.

PRINT MAGAZINES FEATURES WORKING FACEBOOK
‘LIKE’ BUTTONS

CLOUD TAGS

SUBSCRIPTIONS

AMAZON DASH BUTTONSAMAZON DASH BUTTONS

RETAIL INTERACTIVE MIRROR
eBay and Rebecca Minkoff
have teamed up to opened a
digitally ‘connected store’
located in New York.

LOYALTY
http://physicalcookie.com/

PROJECT JACQUARDPROJECT JACQUARD

GOOGLE PROJECT SOLI

DRONES

YES REALLY

EMERGING TRENDS & TECHEMERGING TRENDS & TECH
Wynn Las Vegas adds Amazon Echo to all 4,748 rooms

PAYMENTS

MASTERCARD
SELFIE PAY

WEARABLES

WEARABLES
WEARSAFE- WEARBLE TAG

WEARABLES NEXT GENERATION
DIGITAL MINDFULNESS

BLOCKCHAIN TECHNOLOGY
You go to a trusted provider
for:
Banking
Hospitals
Water, Gas, Electric
TripAdvisor
Airbnb
Uber

BLOCKCHAIN TECHNOLOGY
‣Republic of Georgia - Land registry
‣Estonia- tax and business registries
‣Dubai- state documents
‣UK- scientific research grants in
bitcoin
‣R3CEV- 40 banks aim to use it to
reimagine financial services
‣Called ID2020 United Nations
exploring use for refugees to prove
identity

BLOCKCHAIN
Users
(acceptance)
Applications
(use cases)
Developers
(people to work this
swizzle out!)

BLOCKCHAIN
Blockchain has revolutionary applications in
marketing, and will be good news for both publishers
and advertisers.
Beating online ad Fraud
Changing revenue models
for publishers
Disrupting display ad networks
WITHOUT BLOCKCHAIN
WITH BLOCKCHAIN

WHAT DOES THIS MEAN FOR US?

ADAPT, INNOVATE OR DIE

THE ‘NEW’ BUSINESS MODEL AND MARKETING?

“The mind is like a brick of wax, on
which we stamp what we perceive or
conceive’ we remember and know ,
whatever is obliterated or cannot be
impressed, we forget and do not
know’
This is where the phrase ‘make an
impression’ hails from.
START WITH THE WHY

START WITH THE WHY
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

PURPOSE
WHY SHOULD WE CARE ABOUT YOU?

PRODUCT
RULE 1
MAKE A GREAT PRODUCT
RULE 2
DON’T FORGET RULE 1*
* Do not rely on good marketing principles to sell a bad product

BUSINESS MODEL CANVAS
The Business Model Canvas is a
strategic management and lean
startup template for developing
new or documenting
existing business models.
Created by Alexander Osterwalder

REALLY UNDERSTAND YOUR CONSUMERSREALLY UNDERSTAND YOUR CONSUMERS…..
THEY DRIVE THIS CHANGE!

AND THE CUSTOMER CONTEXT ALWAYS CHANGES

INSERT CLASS TITLE
INSERT CHAPTER TITLE
IHAVE AGREATIDEA………..

GET YOUR HOUSE IN ORDER

SO MUCH DATA…….
“The thing with wearable's, if every
piece of clothing and jewellery you
own is connected someone is going
to have to decipher that data and
give it back to you in an organises
way, for you as an individual to help
you in your life”

CREATE LESS FRICTION

GOT THE SKILLS ?
Product
Management
Web
Development
UX
Data
Science
Digital
Marketing

OUR DIGITAL MARKETING COURSES
Length
Start Dates
Hours
Outcome
Price
10 weeks, 2 evenings per week (6-8pm)
OR 1-Week Accelerated (Mon - Sat, 9am - 5pm)
16th Jan | 10-week
6th Feb | 1-Week Accelerated
28th Mar | 10-week
~60 hours
Learn to plan & execute a campaign, acquire & engage users, and
quantify a strategy’s success.
£2,800

Emerging Trends and Tech

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