1. Mobile Applications &
Social Media
Marketing
Stephanie Hawn, IAC, Wave
Regina Caffey, CEO & Principal, Wave
Updated June 23, 2010

2. Trends in Social Media Apps
Social Networking on the move: Integration of services:
Applications are being developed for Applications integrating multiple social
portable devices to give them easy to networking services are increasingly
social networking sites. Now getting positive response
approximately 25% of all users access
social networking sites through portable Better Data Mining and Analysis:
devices.
More and More business Intelligence
Many companies are launching portable companies are coming into market to
devices which are basically meant for find better ways to mine data available
accessing social media, with regular on social networks to improve their
telecom services like Microsoft launched product and services.
mobile Kin which is integrated with
Facebook, my space and twitter and lets Like SAS Institute, the leader in
user change even their status from advanced business intelligence and data
device. analytics software, thinks it can do
better. It is introducing a software
Location based social networking: service called SAS Social Media
Analytics that analysts say seems to
Existing social networking platforms are represent a step ahead in social media
predominantly stationary. Location analysis tools.
based social networking enables users
registered onto a network to identify The new SAS service is powered by the
themselves whenever they reach within a natural-language processing
certain predefined proximity. Users technology. Analysts who have looked
would be able to see virtual profiles of at the new offering – and tried it out –
these people just as they do of people on are impressed by the accuracy of its
any other social networking site. automated sentiment analysis. Until
People with common interests could now, they say, software alone has not
then meet up and collaborate for work come near the caliber of “human
and pleasure. Though location based readers”.
social networking is predominantly
mobile based, there are enough new Rise of Social CRM:
technological advancements happening
to make this platform accessible on the Applications are providing CRM-like
go on platforms not merely restricted to features to business professionals’ social
mobile space. networking site, including the ability to
organize contacts into folders and to add
notes to profiles. The service requires a
LinkedIn Premium Account ($25 per
month or more) are in high demand

3. Some other features like importing
contacts from Facebook, LinkedIn, Children 12 and under send about 1,146
Salesforce.com, Twitter, Outlook, and text messages a month – or about four
Gmail into one dashboard are preferred. text messages per waking hour that they
are not in school.
What Does This Mean?
American teenagers use American teens
send more than 3,000 text messages a
Social Media App Usage month – or more than 10 times every
hour that they are not sleeping or in
school.
Who uses Social Media Mobile Apps?
And How Often?
According to the Nielsen Company, the
_____________________________
largest group of Mobile Social Media
users are the 35 – 54 age range;
additionally, females make up 55% of
users.
Mobile & Facebook
According to Facebook, there are more
than 100 million users who access their
platform from their mobile phones.
These 100 million users are twice as
active on Facebook than non-mobile
users.

4. Yammer asks the question, what
Mobile Companies see the potential and are you working on?” This
power that these users have: more than application provides opportunity
200 mobile operators in 60 countries are for collaboration within your
working to “deploy and promote” organization. Unlike Twitter,
Facebook Mobile products. Yammer can only be viewable by
those within your company. The
Yammer application is a great
Outfitting Your Mobile Toolbox way to communicate with your
team when you’re away from the
The following tools on your mobile office.
device help users to stay ahead of the
curve: • Evernote
Evernote is the application that
• Google Reader: allows you to keep in one place
Being able to read, star and share everything that’s going on in
on the go me makes this a must- your life. From notes, to
have for any mobile toolbox. recordings, to snapshots this
You can use the mobile browser application works great as a mind
edition of Google Reader or dump tool as well as a way to
iPhone applications like collect and organize your latest
Newstand or Feeds. research material.
• Twitter • Flickr
Flickr provides a very useable
• Facebook mobile browser application that
allows you keep up with the
• Friendfeed: photos from your contacts as
Friendfeed is an application used well as search and view Flickr
to monitor conversations and videos. You can also upload
links that my friends are sharing. photos from your email app.
The mobile browser version of
Friendfeed works great to be able
to view the activity while away • Summizer: Twitter Trend
from my desktop. Search
Summerizer is the application for
Twitter search
• LinkedIn
The LinkedIn application allows • Bookmarks
you to get updates from your Bookmarks is Delicious You can
network as well as all of their browse your bookmarks as well
contact information. as add bookmarks from within
Safari. If you use Delicious then
• Yammer you’ll want to add Boomarks to
Yammer is Twitter for your mobile toolbox.
companies and organizations.

5. Conclusion
Mobile Social Media is a powerful tool
in both the personal realm and business
world.
While the majority of current internet
use may be via PC, The Shift is coming.
In the next three years, most social
media and internet will be accessed and
most business conducted from mobile
technology.
Sources:
Informationweek.com
Comscore.com
Facebook.com
Ruderfinn.com
NPR.org
Readwriteweb.com
Nielsen.com
Socialmediaexplorer.com