We'll walk you through some of our top best practices — tried and tested examples that are fast to implement and provide fast results. Driving newsletter signups? Check. Sense of urgency nudges? Got it. Up-selling at the checkout? Tick.

1. @qubitgroup
The 10 fastest ways to
boost your conversions
Webinar, 29th August 2013
Henry Porter
Product Strategy Manager at Qubit
henry@qubitproducts.com

2. 72% agree they ‘understand
importance of personalisation,
but don’t know how to do it’
Source: Econsultancy 2013

3. Home Category Product
• Welcome
messages
• Session
retargeting
• Driving newsletter
signups
• Content
engagement
pagehow
Confirmation
• Highlighting
functionality
• Product badging
• Sense of urgency
nudges
• Live chat
functionality
• Delivery
thresholds
• Up-selling at the
checkout
Best practices can be applied to range of pages on your website,
allowing you to target visitors along their user journey.

4. Today’s consumer
moves quickly.
So should you.

5. These are 10 of our fastest wins - fast to implement
and fast results. Taking our favorite examples from
across the world wide web, we’ll cross industries,
from retail to travel, and follow a user’s journey
across a range of page categories.
Get ready to drive conversions, fast.
5
10

6. #1
Give new
visitors a warm
welcome

7. 7
Welcome message
Hello!
Idea:
All new visitors to your website -
providing them with an individual
voucher code, alerting to existing USPs,
or simply saying a friendly hello!
Benefits:
• Cuts through information overload
and highlights key offers or USPs
• Introduce your new visitors to
existing offers - such as free returns
• Opportunity to introduce your brand
values and add a friendly touch
Targeting example:
• Geolocation - by city, country,
metro area & region.
• Traffic source - like from a fashion
blog.

8. 8
Welcome message
New visitors are often unaware of existing selling points; use this as an opportunity
to explain why your company is special with an on-page message layer

9. 8
Welcome message
New visitors are often unaware of existing selling points; use this as an opportunity
to explain why your company is special with an on-page message layer

10. 9
Welcome message
Give a little gift to your new account signups; trigger on-page message layers thanking
them for their sign up and provide free delivery on their first shop.

11. 9
Welcome message
Give a little gift to your new account signups; trigger on-page message layers thanking
them for their sign up and provide free delivery on their first shop.

12. 9
Welcome message
Give a little gift to your new account signups; trigger on-page message layers thanking
them for their sign up and provide free delivery on their first shop.

13. #2
Inter-session
retargeting with
personalised
landing pages

14. 11
Session retargeting
Idea:
If we know a visitor have entered our
site from a particular product search
term, lets optimising our landing page
with what they’re looking for!
Benefits:
• Personalise the site depending upon
behavioural signals.
Targeting example:
• Search term - eg. sunglasses or flip
flops.
• Previously viewed products or
category.

15. 12
Inter-session retargeting
Personalising your homepage is perfect for visitors returning on product search terms;
use an in-page image replacement to catch them.

16. 12
Inter-session retargeting
Personalising your homepage is perfect for visitors returning on product search terms;
use an in-page image replacement to catch them.

17. #3
Drive newsletter
signs ups to boost
your CRM

18. 14
Driving data capture
Idea:
Asking users to register their email
addresses, boosts your CRM marketing
opportunities as well as letting users
take advantage of basket features.
Benefits:
• Registering with an email address
allows you to contact them in the
future - for example, seasonal
discounts or sales.
• You could then trigger layers to
those coming from email marketing
links.
Targeting example:
• All new unregistered visitors
• Visitors that have browsed several
category pages but still have an
empty basket.
Email:

19. 15
Driving newsletter signups
Having a lightbox take over a visitor’s screen prompts them to interact and signup;
use either an on-page form submission or on-page layer redirect to catch them.

20. 15
Driving newsletter signups
Having a lightbox take over a visitor’s screen prompts them to interact and signup;
use either an on-page form submission or on-page layer redirect to catch them.
`

21. #4
Push people to
engage with your
content

22. 17
Content engagement
Idea:
When websites are already full of rich
content, why not use this to boost
conversions. Push visitors to content to
engage them with the product!
Benefits:
• Pushing users to content rich parts of
your website lets them engage with
not only your product but with your
brand.
• Make use of your content by then
providing a link to products, cutting
down the visitor’s path to purchase.
Targeting example:
• New visitors to this page - it presents
an opportunity for you to highlight
unknown rich content

23. 18
Content engagement
For websites with blogs, e-zines, or video content, shout about it to your visitors;
place eye-catching imagery above the fold to entice a click through.

24. 19
Content engagement
If you feature purchasable items within your content, let people buy them, fast;
have a click through layer appear that links to your product.

25. 19
Content engagement
If you feature purchasable items within your content, let people buy them, fast;
have a click through layer appear that links to your product.

26. #5
Help people by
highlighting page
functionality

27. 21
Functionality highlighting
Idea:
Improve your user experience by
nudging visitors to start utilising helpful
functionalities like search bars, filters,
and wishlists.
Benefits:
• Users are more likely to engage with
a product if they know beforehand
that it is available in their chosen size,
colour, price range, etc.
• Don’t let users get frustrated and
abandon your site - show them
where they should click!
Targeting example:
• New visitors who aren’t familiar with
your site design.
• Visitors with multiple sized products
in basket.
Filter by
size!

28. 22
Highlighting functionality
Help people find what they’re looking for by pointing out useful functionality;
use a pointer to suggest which products are best for driving conversions

29. 22
Highlighting functionality
Help people find what they’re looking for by pointing out useful functionality;
use a pointer to suggest which products are best for driving conversions

30. #6
Grab their
attention by
badging your
products

31. 24
Product badging
Idea:
If your sale or promotional items are
viewed alongside other products,
grab visitor attention by placing eye
catching product badges.
Benefits:
• Push stock that may be on
promotion or that is on offer without
needing visitors to enter a ‘sales’
section or filter by price.
• Entices visitors into diving deeper
into your website by encouraging
them to open product pages.
Targeting example:
• If someone has been browsing
particular sales pages or categories,
badge products that are already on
offer.
New

32. 25
Product badging
Draw attention to particular products that are already on offer or under promotion;
use an in-page image replacement to label your products.

33. 26
Product badging
Draw attention to particular products that are already on offer or under promotion;
use an in-page image replacement to label your products.

34. #7
Push stock
with urgency
messaging

35. 28
Sense of urgency nudges
Idea:
Use scarcity as a behavioural trigger
to get your visitors to act. If people
think their item is selling out fast,
they’re going to checkout ASAP.
Benefits:
• Shift the last of your stock without
resorting to sales or promotion.
• Boost your AOV - If people are going
to be checking out, they may add
more products to their basket to
avoid double delivery charges at a
later date.
Targeting example:
• Products that have less than 5
available in stock (utilising Qubit’s
Universal Variable data model)
i
Low stock

36. 29
Create a sense of urgency
Get the internal clock ticking by drawing attention to products they might miss out on;
use a numbered stock layer or a recurring onpage slider to grab their attention.

37. 29
Create a sense of urgency
Get the internal clock ticking by drawing attention to products they might miss out on;
use a numbered stock layer or a recurring onpage slider to grab their attention.

38. 30
Create a sense of urgency
Get the internal clock ticking by drawing attention to products they might miss out on;
use a numbered stock layer or a recurring onpage slider to grab their attention.

39. 30
Create a sense of urgency
Get the internal clock ticking by drawing attention to products they might miss out on;
use a numbered stock layer or a recurring onpage slider to grab their attention.

40. #8
Deploy helpful
widgets at the
right time

41. 32
Live chat widgets
Idea:
Your visitor might be on the cusp of
checking out, but they’re just not sure
of something. Get them to convert by
answering that final query.
Benefits:
• Adds a human touch to the shopping
experience - boost your brand by
being known for having on the ball
customer service.
• Catch them while they’re considering
abandoning their basket - and then
convince them otherwise!
Targeting example:
• Hanging around particular pages,
like support or checkout, for an
extended period of time.
• By geolocation - if your visitors are
all speaking different languages.

42. 33
Live chat widgets
Everyone needs a bit of help now and then, especially if they’re parting with their cash;
extend that helping hand with an on-page redirect layer, triggering after a few minutes.

43. 33
Live chat widgets
Everyone needs a bit of help now and then, especially if they’re parting with their cash;
extend that helping hand with an on-page redirect layer, triggering after a few minutes.

44. #9
Fill that basket to
brim with free
delivery over a
threshold

45. 35
Promoting free delivery thresholds
Idea:
If your website offers free delivery
over £75, make sure your visitors
knows exactly much (or even better,
just how little) they need qualify!
Benefits:
• Boost your average order value as
users attempt to reach the minimum
for free delivery.
• People are more likely to convert if
they feel they’re receiving a gift or
extra benefit.
Targeting example:
• Referral (perhaps visitors who are
coming from a discount site)
• Returning visitors
• If the user’s basket is
• a) over the threshold already
• b) nearing the threshold

46. 36
Delivery thresholds
You’re providing a great delivery service, make sure you shout about it!;
Use in-page alerts to remind users, including the exact values they’ll need.

47. 37
Delivery thresholds
You’re providing a great delivery service, make sure you shout about it!;
Use in-page alerts to remind users, including the exact values they’ll need.

48. 37
Delivery thresholds
You’re providing a great delivery service, make sure you shout about it!;
Use in-page alerts to remind users, including the exact values they’ll need.

49. #10
Up-sell visitors
as they hang
around the
checkout

50. Recommendation widgets
Idea:
Your visitors are already well on their
way to converting, if they’re in that
mindset then why not bundle a few
extra items in their basket?
Benefits:
• Targets visitors who are already
planning on purchasing. They are far
more likely to add items to their
basket last minute if they have
already committed to delivery
charges and payment.

51. 40
Up-selling at the checkout
It’s like those little extras at the supermarket till, we’ve already committed!
Have related items on standby with recommendation widgets above the fold.

52. 41
10

53. 42
Welcome messages Highlighting functionality Sense of urgency nudges Delivery thresholds
Session retargeting Product badging
Leveraging scarcity by
promoting popularity
Up-selling at the checkout -
recommendation widgets
Data capture Content engagement Live chat functionality
Filter by
size!Hello!
i
Low stock
Email:
New Rating:
Qubit’s fast ways to boost conversion

54. 43
Q&A

55. 44
The Qubit
platform

56. How we help you
drive conversions, fast
Tag management Visitor analytics A/B Testing Personalisation

57. Our approach
gives you more
control over
optimisation

58. 47
Discover valuable opportunities for optimisation
Run complex queries in seconds, define segments and read feedback
Instant access to insight:
See how conversions change for visitor groups
Highly structured user feedback:
Diagnose problems by hearing problems first hand

59. 48
Deliver targeted A/B tests and personalisations
Set criteria and push creative live, without hassling IT
Flexible targeting options:
UVs offer highly extensible ways to target
and trigger personalisations
Fast layer deployment:
Create personalised messages without IT or flip
to JavaScript inputs for more advanced options

60. Measure results and prove ROI
Every test and even ‘always on’ personalisations, are measured against a control
49
Real time stats for live tests
Test results when significance has been reached

61. 50
Q&A

62. Get ahead with our personalisation research
51
Read up here: bit.ly/qubitresearch
An introduction to
web personalisation:
Turning insight into action
Infographic
August 2013

63. Thank You
@qubitgroup
Henry Porter
Product Strategy Manager at Qubit
henry@qubitproducts.com