2. We are…
…a group of digital experts who mash up media &
technology creatively…
3. …a part of…
Incubator program A Joint venture A JV with Yahoo! Leading Travel India’s first travel
that incubates and with WPP Technology search engine.
accelerates digital Quasar is India’s Tyroo is India’s leading Products and Log on to
business ideas largest Digital Media ad-network with its services company Zoomtra.com to
and eBusiness own world class self- search for cheapest
solutions company serve technology and travel solutions.
over 2500 website
partners
5. …as…
INDIA’S ONLY FULL-SERVICE DIGITAL AGENCY
Interactive
Web Analytics &
Response Solutions Brand Solutions Engineering & Social Media
Measurement
Development
• Email marketing & • Online planning and • Website design & • Analytics • Content creation,
analytics buying development Deployment sourcing and
• Search marketing • Ad unit creation • Information • Research & Analysis adaptation
• Affiliate marketing • Broadband video Architecture • AdServer Integration • Online reputation
• Digital CRM • Mobile Marketing • Content • Usability management
• Emerging Media management Implementation • Blog Tracking
• eCommerce Services
• Application and • Seeding services
Widgets
• Online Games
LOCAL KNOWLEDGE & ADAPTABILITY EXPERIENCE
6. …providing end-to-end digital services...
•Banners •Web •SMS •Videos
•Video •Local •Tag lines •Animation
•Point Roll •SEO •Games •MMS
•Roll Over •Reputation Management •Applications •Event Promo
•Interactive •White Papers •WAP
•Network •Bluetooth Marketing
•Exchange
•Success-based
DISPLAY SEARCH MOBILE STEALTH/VIRAL
•Community
•Blogs
•WebPR
•Social Net
•Video host
USER-BASED
COMMUNICATION & MEDIA PLANNING
7. …topped with a business protection suite…
Quasar Online Centre Of Operations Media Buying
Excellence assistance
Campaign
Results
execution.
OCOE
@
Scheduled
Reporting
Updates
Intelligence
Optimization
& Analysis
The only agency with a stand-alone centre to ensure protection against servicing or
operational fall-outs
11. We bring to the table…
Scale | Efficiency | Experience
Scale Efficiency Experience
20% Lowest
CPC / CPM
Of entire Online
Top Internet advertisers AoR
Online Media
being bought
in India
12. ..and offer our clients ad-serving control that …
Shows real-time optimization | builds campaign knowledge
A campaign without AD serving
Campaign period end of Day Post campaign
Creative file on report, for next
publisher campaign
server reference
A campaign with AD serving
Campaign period
Creative file on Achieve better
publisher Optimizing when the campaign is live overall
campaign result
server
Real time tracking & adjustments
Quasar is equipped to handle all major AdServers : DoubleClick, ZEDO and Atlas
13. …and ensure unparalleled targeting…
Ad-server based behavioral targeting
Step 1 Step 2
User arrives on a Dell page and The user is reached by the media
selects business section. campaign. AdServer checks for a
AdServer tags the user into the ‘Business’ tag.
‘Business’ category.
If present ,displays ‘Business’ related ads.
Buy a Dell XPS for business.
Prices dropped!
If not, displays a generic Dell ad.
15. …and reporting…
Quasar Reporting Structure
Matching the achieved figures against
booked figures
Publisher wise Day wise
performance Analysis
16. We are also the only agency that has…
The capability to optimize media spends: Exchange Optimizer
Traditional points
of engagement
Level 1
Optimization
Level 2
Optimization
Save over 30% on regular spends = Higher performance of
your marketing dollar
17. There is even more to us than what
meets the eye…
…enough to warrant a conversation!
18. As some of our clients say..
“Visa's relationship with Quasar goes back 12 months ever since it forayed into Internet
advertising in India. One has noticed that Quasar is always trying to be a step ahead of
its client's requirements - for Visa this period saw two critical product launches in the e-
commerce space and the team at Quasar brought a lot of passion and domain
knowledge in helping establish these two products. Their willingness to go deep into
understanding client needs is a big positive and this should hold them in good stead”
…. Gagan Maini, Country Marketing Manager
“At Motorola, the Internet plays as significant a role for us to
achieve our marketing goals as any other media such as
television or print. In India, we have partnered with Quasar, who
have helped us execute some very successful Internet
campaigns. This has been primarily possible because the Quasar
team comprises of Internet specialists, who understand the
medium better than any other Indian agency. We are now taking
this partnership further by exploring new media opportunities in
other emerging markets in the region.”
Our experience of working with Quasar Media
… Trivikram Thakore, Vice President (Marketing) has been great. The internet, as a vehicle to
reach our audiences, presents us great
opportunities. I am sure that at Microsoft we
will leverage these opportunities successfully
with Quasar Media as our online media
partners.
Onwards,
Anurag Gour | Online Marketing Manager
