1. Butterfleye
Keep an eye on your heart
Hind Hobeika
QS Slide Deck
November 2011

2. What I did: Spread my wings
Something I do Something else I do
every day: + every day:
Engineering Swimming
= Butterfleye: Swimming goggles that
sense, monitor and display heart-rate
in real-time.
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3. Problem/Opportunity
Today, there are no biofeedback monitors adapted for swimming
 Professional swimmers need to maintain
specific heart-rate for optimum training
 To date no seamless technology for monitoring
heart-rate during swimming
 Swimmers resort to counting their pulse
manually or wearing an oximeter on their
finger after the race to evaluate their
performance
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4. The Product
Butterfleye utilizes an indirect light communication with the swimmer
Swimmer inputs his target
1 Heart Rate using the
Push Buttons
Waterproof Sensor reads the
2 swimmer’s heart rate from
the temporal artery
RED GREEN YELLOW
3 3-color light
systemindicates Slow On target Go faster
Down
performance in real-
time
Swimmer adapts speed/intensity of his activity
4 to optimize his training and reach his target
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5. Features
Elegant Design User Friendly Professional
Aerodynamic Easy to read Reliable
Ergonomic Easily configurable Accurate
The circuit
The indicative
The goggles LEDs
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6. How I did it: Stars of Science
Won 3rd place over 16 participants.
Stars of Science 2010: the first pan-Arab Learned
reality show and competition organized Electronics/
by Qatar Foundation. Industrial
Selected as one of 16 participants Design/Business in
among 7000 submissions. 3 months
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7. What I learned (Part 1): Stop Crying!
 Confirmation of the Lebanese saying: 99%
of the time, there is a 1% chance things
will go right.
 Everything is possible with the right
mindset.
 The world of Product Development is
untiring.
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8. What I learned (Part 2): Products
have no limits
Butterfleye Usage Target Added
Feature Components
Oxygen Level Medical purposes-check correct Professional Frontal display
breathing Swimmers
Calories Weight loss & Fitness purposes All swimmers Frontal display
Number of laps Keeping track of the number of laps All swimmers Frontal display +
Digital compass
Distance Keeping track of the distance All swimmers Frontal display +
IMU + Compass
Mp3 Entertainment while swimming All swimmers MP3 Player +
earphones
Wireless Trainer can evaluate the Professional Wireless chip
communication performance over time Swimmers
with PC
Memory Storage Performance recorded and analyzed Professional USB interface +
later to personalize the next Swimmers Memory Chip
trainings
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9. Thank you
hind@butterfleyeproject.com
www.butterfleyeproject.com
+961 3 268569
@hindhobeika
hind.obk
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