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10 tips to stay in control of the (social media) chaos
- 4. 3.
There
are
two
conversa5ons
going
on.
One
inside
the
company.
One
with
the
market.
- 5. 4.
These
two
conversa5ons
want
to
talk
to
each
other.
They
are
speaking
the
same
language.
- 6. 5.
We
wonder
why
you're
not
listening.
You
seem
to
be
speaking
a
different
language.
- 7. 6.
The
inflated
self-‐important
jargon
you
sling
around
—
What's
that
got
to
do
with
us?
- 8. 7.
We
like
this
new
marketplace
much
beVer.
In
fact,
we
are
crea5ng
it.