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B4 u drink
- 3. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM ABOUT UKRAINE COUNTRY PROFILE Kiev (CAPITAL) 45 Speak Russian Million & Ukrainian Inhabitants Developing Country
- 4. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM ABOUT UKRAINE COUNTRY PROFILE Agriculture Industry
- 5. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM ABOUT UKRAINE TELECOMMUNICATIONS 14.1 Million Mobile Subscribers 45 Million Inhabitants
- 6. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM ABOUT UKRAINE Collapse of the Soviet Union Before 1991 After 1991 Union of Soviet Socialist Republics Ukraine
- 7. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM ABOUT UKRAINE Collapse of the Soviet Union A traditional spirits-drinking country In Ukraine, beer is regarded more as a soft drink, akin to Coca-Cola, under the law.
- 8. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM NEED URGENT ISSUE: Teenage Alcohol Consumption “Alcohol consumption and availabilityworld ratings of Ukraine takes the first place in the of drugs among Ukrainian school-aged children is increasing annually.” alcohol consumption among children and youth. —the World Health Organization research —UNICEF, April 2009
- 9. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM NEED URGENT ISSUE: Teenage Alcohol Consumption An Important Public Health Threat A Driver of Mortality Rates
- 10. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM SOLUTION
- 11. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM SOLUTION FEATURES Track consumption over time Track percentage of alcohol Set limit for your own alcohol consumption or a time limit at the beginning of the night Drinking trigger Behavioral trends over a period of time with a graph
- 12. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM
- 13. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM
- 14. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM
- 15. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM
- 16. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM
- 17. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM
- 18. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM of our target audiences
- 19. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM
- 20. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension “Think B4U Drink” Launch Below-the-Line Marketing • Guerrilla marketing • Events Internet Kiev
- 21. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension “Think B4U Drink” Launch Partnership European Youth Parliament-Ukraine (EYP-Ukraine)
- 22. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension “Think B4U Drink” Launch Guerrilla marketing
- 23. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension “Think B4U Drink” Launch Events • On-campus free film show
- 24. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension “Think B4U Drink” Launch Internet Campus Website Vkontakte
- 25. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM Geographic Expansion Kiev
- 26. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM Geographic Expansion Lviv Kiev Kharkiv Dnipropetrovsk Odessa
- 27. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM Geographic Expansion Lviv Kiev Kharkiv Dnipropetrovsk Odessa
- 28. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension Geographic Expansion • Same language • Similar Drinking Culture Russia Ukraine
- 29. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM Brand Extension Do
- 30. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM Customer Relationship Marketing • Lifetime care • Personalized features
- 31. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM QUESTION?
Hinweis der Redaktion
- For Ukraine teenagers that drink alcohol often and care about their overconsumption, “ThinkB4UDrink” is an application that helps them to track their drinking habits. Unlike competitor, “Think B4U Drink” is specially made for Ukrainian in order to alleviate the problem of high rate alcohol consumption among youth.