Understanding what your UVP (Unique Value Proposition) is and how to use it to maximize your sales will help increase your profitability and brand power. Learn how to create stronger customer loyalty and brand recognition by developing your company's unique value proposition.

1. How to create a value proposition for your
business in four easy steps
By Khufere Qhamata
For www.leap72.com
Ph. (832) -409-2174
Email.info@leap72.com

2. Do you want brand power like
Facebook or Apple?

3. Then you need a unique value
proposition

4. So lets get started!

5. What is Unique Value?

6. Unique Value is what you or your
organization promise to deliver to your
customer.

7. It is a promise that creates value or
loyalty for your organization and sets
your organization apart from its
competitors.

8. Let’s look at some companies you see
everyday that have unique value.

9. Unique Value – Saving you $ -

10. Unique Value – Fresh food your way-

11. Unique Value – Dependable & affordable lodging-

12. Unique value -The information you want, fast-

13. Unique value-Relaxing space between home &
work-

14. Now that we know what unique value is lets
discover yours!

15. STEP 1:
What are you offering?

16. Do you offer product or a service?

17. Now define your offer
❏Describe in two sentences or less what your
product or service does.
❏Check out your competitors and see how much
they charge for the same product or service.
❏Come up with a price that signals the value of
your service or product.

18. STEP 2:
Make your offer unique?

19. How is it different from your competitors?

20. Make yourself special
❏List 2 to 5 things that make your product or
service unique from your competitors.
❏Do some research and found out if those things
are important to your customer.
❏Create a new marketing and sales strategy to
promote what makes your product or service
unique.

21. STEP 3:
Who does your offer speak
to?

22. Identify your ideal customer
❏Find out their likes and dislikes.
❏How they like to communicate?
❏Their age and where they live?
❏What they love to do for fun?

23. Step 4: What does your offer promise to do?

24. State the benefits for your customer
❏Describe how it solves a problem or fulfill a
need.
❏Explain the value of your product or service.
❏Prove it! Give demonstrations of your product or
service.

25. Now lets review

26. Today we discussed these 4 questions:
❏What are you offering?
❏How is it different from somebody else offering
the same thing?
❏Who does your offer speak to?
❏What does your offer promise to do for your
customers?

27. Do remember
your answers?

29. You’ve just created your
unique value proposition

30. For more simple advice on
how to improve your business
Contact Khufere Qhamata.
Website.www.leap72.com
Ph. 832-409-2174 (832) 409-2174
Email.info@leap72.com
Social.www.Linkedin.com/in/qhamata