10. A relaxed, smooth edged font style has been chosen. This effectively conveys the ease of preparation of the food dishes in the magazine; it suggests a friendly tone and indicates this magazine is for the general, everyday cook not a skilled chef… The light, bright colour scheme conveys the freshness and lightness of the dishes. This is particularly apt for the summer edition, and avoids dark, ‘heavy’ colours…
11. Your turn… … try some annotations on the first text in your booklet.