Keynote session by Shashi Kiran, VP, DC and Cloud, Cisco PSM

1. Data Center and Cloud:
Strategy and Planning – The
Next 5 Years
Efficiency. Speed. Disruption
Shashi MarketingCloudandDCHead,-VPKiran,
skiran@cisco.com
PSODCT-2088
,

2. • Introduction
• Digital Business Trends and Outcomes
• Data Center and Cloud Transformation
• Cisco Approach and Differentiation
• Planning Ahead
• Q&A
Agenda

3. Mobile
Technologies for
Customer
Engagement
81% 80%
Data Mining
and
Analysis
78%
Cyber
Security
65% 60%
Cloud
Computing
Internet of
Things
75% of Businesses To be Digital in 5 years1
How Companies View Digitization
Mobile
Technologies for
Customer
Engagement
81% 80%
Data Mining
and
Analysis
78%
Cyber
Security
65% 60%
Cloud
Computing
Internet of
Things
HBR
New PwC
Survey: CEOs
Embrace Digital
Transformation2
How
Companies
Can Avoid
The Pains Of
Digital
Disruption
Technology Brings Opportunities. Causes Disruptions
1.Gartner 2. PWC survey
Digitization Drives Radical Changes to Data and Applications
1. Gartner

4. Source: IDC 4
30M
New devices
connected
every week
78%
Workloads
processed
In Cloud DCs
by 2018
5TB+
of data per person
by 2020
180B
Mobile apps
downloaded
In 2015
277X
Data created
by IoE devices
v. end-user
Data Center and Cloud Strategy
Critical to IT Transformation

5. Top Customer Challenges and IT Initiatives
60% of data stolen
within first few hours
of attack
Increased Security
Threats
2X Data growth /18
mos., Application
growth / 2 years
Data and
Application
Explosion!
10101
Less than 1% have
an Optimized Cloud
Strategy
Promise of Cloud
Opportunities
Disruptive
Business Models
Mobile SocialCloud
“Shadow IT”
DevOps
Cloud-Scale
Flat Budgets
Manage IT
Change
Mobile SocialCloud
“Bi-Modal IT”
Securing Distributed
Data and
Applications
Security and
Compliance
Pervasive Security
Big Data
IoT/IoE
Organize and
Analyze Data
10101
Data InsightsHybrid Clouds
IT-as-a-Service
Optimize Cloud
Strategy

6. SaaS
PaaS IaaS
A Broad Perspective Is Required…
Data Center Cloud Edge / IoT

7. SaaS
PaaS IaaS
…to Balance New and Existing Requirements
Traditional
Applications
ERP, Financial, Client/Server,
CRM, email, …
Cloud Native
Applications
IoT, BigData,Analytics,
Gaming, ...
Data Center Cloud Edge / IoT

8. We Are at the Cusp of a Major Shift
DIGITAL EXPERIENCESEFFICIENCY SIMPLICITY | SPEED
Adoption
Curve
IT as a Service
IaaS | PaaS | SaaS | XaaS
Flexible Consumption Models
CONSOLIDATION
VIRTUALIZATION
HYBRID
CLOUDS
2000 2010 2015 The Next 5+ Years
POLICY DRIVEN
AUTOMATION
TRADITIONAL DATA CENTER
We are here
CLOUD DATA CENTER

9. IT Transformation: The Tale of 2 ITs
SPEED
EFFICIENCY

10. What if you could…
DISRUPTIONSPEEDEFFICIENCY

11. Don’t Get Left Behind!
SPEEDEFFICIENCY DISRUPTION
ITCost
Reduction
Time to
Provision IT
Services
Ability to
Meet SLAs
Strategic
Allocation of
ITBudget
Revenue
Growth

12. Data Center and Cloud Transformation
Minimum IT Capabilities
DISRUPTIONSPEEDEFFICIENCY
Flexible Consumption Models
Automation
Edge / IoT Applications

13. Minimum Capabilities are not enough!
Only Cisco Enables Your Digital Transformation Journey
DISRUPTIONSPEEDEFFICIENCY
Flexible Consumption Models
Automation
Edge / IoT Applications
Policy Driven Infrastructure
Any Application / Any Cloud / Any Consumption
with Security and Data Sovereignty
Edge / IoT Applications
and Real Time Analytics

14. SaaS
PaaS IaaS
Best Data Center and Cloud Portfolio in Industry
Built on Secure and Open Architectures
Cloud Offers
Public
Clouds
Intercloud
Providers
INTERCLOUD
Intercloud
Services
Enterprise
Cloud
Cisco
OpenStack
Private Cloud
Cisco
Marketplace
Privateand
Hybrid Cloud
Software
Cisco ONE
Enterprise
Cloud Suite
Policy-Driven
Infrastructure
Cisco
UCS
Cisco
Nexus
Cisco ACI
Data Center
Automation
Software
Cisco ONE
Foundation
for Compute
Data Center Cloud Edge / IoT
Big Data
Analytics
Cisco Connected
Analytics

15. Open Architectures
OPEN STANDARDS
OPEN ECOSYSTEM
OPEN SOURCE
OpFlexNSHVXLAN
UCS ACI
Inter
cloud
Security
OPEN INTERFACES
RESTful APIs (XML)
IoT
DevOps

16. Pervasive Security
A T T A C K C O N T I N U U M
DURING
Detect
Block
Defend
AFTER
Scope
Contain
Remediate
BEFORE
Discover
Enforce
Harden
AFTER
Scope
Contain
Remediate
Detect
Block
Defend
DURING
Network CloudMobile VirtualEndpointPoint in Time Continuous
Perimeter
Security
VM Security
Secure
Cloud Access
Application
Security

17. Delivering Business Outcomes today!
SPEEDEFFICIENCY DISRUPTION
Grew capacity by
“over 5x for the same
AWS cost”
“Increased efficiency of
hardware utilization by
over 60%”
“We saved 6 months
versus DIY OpenStack”
“We’ve literally gone from
days to add new devices
and capacity to the
environment to hours.”
This food producer now
collects and analyzes real-
time data coming in from
thousands of point-of-sale
terminals at grocery stores.

18. Data Center as a Change Agent
Accelerate Your Digital Transformation
DISRUPTIONSPEEDEFFICIENCY
Data & Analytics
from Cloud to Edge
Application-Aware - Programmability, Automation and Policy
Secure, Integrated Infrastructure

19. Policy Driven Infrastructure
Infrastructure Simplification with Policy Automation

20. POLICY
Operational
Simplicity
Application
Centricity
Security and
Compliance
Multi-Vendor
Innovation
Compute
Network
Storage
L4-7 Services
Security
Orchestration
Management
UCS
Service
Profile
Application
Network
Profile
Security
Profile
Why Policy?

21. Policy—Beyond Automation
An Innovative Differentiator for Digitized Services
Policy Portability Expands Possibilities to
Create New Business Models
Provisioning
Faster Workflow
Lifecycle Acceleration
Deploy applications from
different business units
on separate dev and
production networks
Specify firewall and
encryption rules for
HIPAA compliant
workloads ensures
patient privacy
Burst into a public
cloud to augment
capacity
Deliver Promotions to
Opt-In Customer to
drive a better retail
experience
Data Center
Automation
Private
Cloud
Security
Operator
Cloud
Bursting
Retail
Experience

22. ACI—Symantec Delivering on Its Strategic Vision
With Next-Generation, Secure Data Center Powered by Cisco ACI
5-Year Cumulative Benefits:
• $145M in business benefits
• ROI of 441%
• Payback in 11 months
Other Benefits:
• 87% faster application dev. cycle
• 83% more efficient network ops
• 40x Improvement in Bandwidth
EXPERTROI® SPOTLIGHT
May 2015

23. Flexible Consumption Models
Cloud Offering

24. Policy—Beyond Automation
An Innovative Differentiator for Digitized Services
Policy Portability Expands Possibilities to
Create New Business Models
Provisioning
Faster Workflow
Lifecycle Acceleration
Deploy applications from
different business units
on separate dev and
production networks
Specify firewall and
encryption rules for
HIPAA compliant
workloads ensures
patient privacy
Burst into a public
cloud to augment
capacity
Deliver Promotions to
Opt-In Customer to
drive a better retail
experience
Data Center
Automation
Private
Cloud
Security
Operator
Cloud
Bursting
Retail
Experience

25. Build Your Own
As a service
On-Prem or Intercloud
Cloud ManagedIT Operated
Cisco Offers—Beyond Flexible Consumption
Any Consumption Model!
Ownership
Management
Location
Customer
Intercloud
Customer
On-Prem
Cisco / Partner
Cisco + Partner
Cisco / Partner
Cisco / Partner
Build Buy
Cisco Data Center,
Private/Hybrid Cloud
Infrastructure
Cisco OpenStack
Private Cloud
Cisco and Intercloud
Partners Cloud Services

26. Cisco ONE Enterprise Cloud Suite
Comprehensive
Automation Across
Infrastructure
Self-Service User
Experience
Hybrid-Ready
Private Cloud
Accelerate
Application
Development &
Deployment
UCS Director
Prime Service Catalog Intercloud Fabric for
Business,
OpenStack Support
Stack Designer,
Virtual Application
Container Services
Modular Cloud Software Suite available via Cisco ONE flexible licensing models

27. Advanced Operational Support
Networking
Hardware
In your data center, on your hardware, delivered as a service
Cisco OpenStack Private Cloud
OpenStack and AWS APIs
OpenStack Unified CLI
HA Service Orchestration
Cisco OpenStack® Private Cloud Platform
 24x7 Cloud Operations and Supports
 Infrastructure Capacity Planning
 Monitoring and Error Detection
StorageCompute IdentityNetworking
Enhanced
Dashboard
 SLA Guarantees
 Platform and Security Updates
 Cloud Design and Deployment

28. Coming Soon!
A global storefront for applications that enable IoE
CISCO INTERCLOUD
MARKETPLACE
Cloud Services
SaaS PaaS IaaS
YourOrganization
Millions of Developers
Billions of Devices

29. Enabling IoE/IoT Applications
Intelligence at the Edge

30. Widely Distributed, Streaming, Short Shelf Life, Too Big to Move
“Most data will be
processed at the edge”
(mobile devices, appliances, routers)
Digital Enterprises - Explosion of Data at the Edge
Three years from now, where will most data
generated by IoT solutions be processed?
1230 respondentsSource: Cisco Consulting Services Global IoT Study, 2014
37%

31. Cisco Connected Analytics—Beyond Traditional
Analytics - Any Analytics!
Structured Data Unstructured Data Data Streaming at the Edge
Traditional Data
Warehouse
Big Data Store
Analytics 1.0 Analytics 2.0
Hours/Minutes/SecondsDays/Hours
Analytics 3.0
Seconds/Milliseconds

32. RJM
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DATA CENTER/CLOUD
•
Location-Based
App Engagement –
Personalized
Promotions
Enhancing the Retail Experience
Experience with Personalized Wi-Fi Services and Centralized Policy

33. Cisco Products and Solutions
Bringing it all together

34. Cisco Enterprise and Private Cloud Solutions
Ecosystem Solutions
Nexus Switching
Physical and Virtual
Switches for LAN/SAN
Nexus 1000V – Nexus 9000
on NX-OS
MDS Solutions
Storage Networking on NX-OS
MDS 9200 – MDS 9700
UCS and UCS Manager
Compute, Network and
Storage Access
B-Series, M-Series,
UCS Mini
UCS Integrated
Infrastructure
Private Cloud Building Blocks
UCS, Nexus
Cisco Security Solutions
Physical /Virtual ASA with
FirePOWER
Data Center and Cloud Portfolio SOLUTIONS SOFTWARE INFRASTRUCTURE
Cloud & Systems
Management
Eg. Application Policy
Infrastructure Controller (APIC)
for ACI
Infrastructure Management
Eg. UCS Director - Policy
Based Orchestration for
Integrated Infrastructure
Cisco Big Data and
Analytics
Data Virtualization
Connected Analytics
UCS and ACI
Cisco Intercloud Fabric
Networking Software for Hybrid
Clouds
Cisco ONE
Enterprise Cloud
Suite
Private Cloud Solutions

35. Market Traction – Innovation Leadership
Cisco Nexus
Cisco UCS Director (Orchestrates Compute, Network, Storage And L4-7), OpenStack
Cisco ONE software Licensing and Subscription
LAN Switching SAN Blade Server
Application
Centric SDN
Hybrid Cloud
Infrastructure SecurityFeature-Rich OS
Integrated
Infrastructure
Cisco MDS Cisco UCS Cisco ACI
Cisco Intercloud Cisco NX-OS Cisco UCS, Nexus Cisco Security
#1 #1 #2 #1
#1 #1 #1
OS

36. Benefit – Lower TCO and Better Solutions
50% lower cost
storage per desktop
16x less power
consumed per
desktop
100+ world record
performance
benchmarks on
Cisco UCS
61% reduction in
management costs
30% less
infrastructure costs
for SAP HANA
20% fewer
components for
disaster tolerance
66% reduction in
power and cooling
30% improvement
in IT staff
productivity
50% world records
– more than all
other server
vendors combined
1,000,000
paychecks in 1 hour
DESKTOP
VIRTUALIZATION
BIG DATA
AND ANALYTICS
MISSION CRITICAL
BUSINESS
APPLICATIONS
PRIVATE
CLOUD
SOLUTIONS
DATA BASE
ACCELERATION
Architectural Fidelity Lower TCO Time to Revenue
65,000+
NX-OS customers
41,000+
UCS customers
585+
ACI customers
85%+
Fortune 500
100+
Ecosystem Partners

37. Strategy In Action
4
Choose Any
Other Cloud
Managed
Public
Private
Private Cloud
Stack
Integrated Infrastructure
3
Build Your
Private Cloud
8 Network Compute Storage
Deploy Edge with consistent
policy and management as DC 9 Analytics
Integrate Analytics Across
Data Center and Edge
10
SECURITY
1
Modernize Infrastructure:
Open and Programmable
Network
Compute
Storage
L4-7 / Security
DATA CENTER
POLICY
Automate and
Simplify
2
Move Data and
Workloads Securely.
5
Self-Service Portal
(IT as a Service)
6
Extend Policy Model
7

38. 4
Choose Any
Other Cloud
Managed
Public
Private
Cloud
Software Stack
Integrated Infrastructure
3
Build Your
Private Cloud
Cisco Portfolio in Action
7 Network Compute Storage
Deploy Edge with consistent
policy and management as DC
9 Analytics
Distributed Analytics Across
Data Center and Edge
10
SECURITY
1
Open and Programmable
Infrastructure
Network
Compute
Storage
L4-7 / Security
DATA CENTER
POLICY
21
Nexus / MDS
UCS
3rd Party Storage
ASA / FirePOWER
2
UCS Director
ACI (APIC)
UCSM
Automate and
Simplify
Cisco
ONE Enterprise
Cloud / OpenStack
UCS Integrated
Infrastructure
3
8 UCS Mini + 3rd party storage
Data Virtualization
Analytics Platform + Solutions
9
CISCO SECURITY SOLUTIONS (Network + AMP + E-mail + Web )
10
4
Move Data and
Workloads Securely
5
Move Services Across
Catalogs
6
Extend Policy Model
Cisco Intercloud
Fabric
5
Cisco Prime
Service Catalog
6
ACI Policy Model
Intercloud
77

39. Next 5 Years - Manage Change At Your Pace
Next 5
Years
1990s
More Time
Innovating
Less Time
Operating
More Time
Innovating
New Service
Models for
Digital
Business
Outcomes
Less Time
Operating
Simplify and Automate:
Go Bi-Modal
Policy-driven Infra.
UCS-B, Nexus 10G->40G,
ACI, DevOps tools
Harness Big Data
UCS C-240, ACI
Analytics
Optimize Cloud Infrastructure
Cisco ONE Enterprise
Private Cloud, Openstack Private Cloud,
Intercloud, ICF, ACI, UCS Integrated Infra.
Containers, IaaS, PaaS, SaaS
Harden Security
Policy, Micro-segmentation
Digital Threats
Manage Talent and
Upgrade Skillset
DevOps, SDx, Policy

40. Participate in the “My Favorite Speaker” Contest
• Promote your favorite speaker through Twitter and you could win $200 of Cisco
Press products (@CiscoPress)
• Send a tweet and include
• Your favorite speaker’s Twitter handle <Speaker—enter your Twitter handle here>
• Two hashtags: #CLUS #MyFavoriteSpeaker
• You can submit an entry for more than one of your “favorite” speakers
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• View the official rules at http://bit.ly/CLUSwin
Promote Your Favorite Speaker and You Could Be a Winner

41. Complete Your Online Session Evaluation
Don’t forget: Cisco Live sessions will be available
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CiscoLive.com/Online
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42. Continue Your Education
• Demos in the Cisco campus
• Walk-in Self-Paced Labs
• Table Topics
• Meet the Engineer 1:1 meetings
• Related sessions

43. Thank you

45. Programmable NetworkProgrammable FabricApplication Centric
Infrastructure
DB DB
Web Web App Web App
VxLAN-BGP EVPN
standard-based
3rd party controller support
Modern NX-OS with enhanced
NX-APIs
Automation Ecosystem
(Puppet, Chef, Ansible etc.)
Common NX-API
across N2K-N9K
Turnkey integrated solution with
security, centralized management,
compliance and scale
Automated application centric-policy
model with embedded security
Broad and deep ecosystem
Cisco SDN: Providing Freedom of Choice
Automation and Programmability
Mass Market
(commercial, enterprises, public sector)
Service Providers Mega Scale Datacenters
VTS for software overlay
provisioning and management
across N2K-N9K

46. Architectural Transitions for Cloud Adoption
Consolidation Virtualization Automation
Enabling
the Intercloud
LAN SAN
Network
Compute
Storage
Access
Network
Apps Policy
Policy
PolicyCisco ACI
RAPID APPLICATION EVOLUTION
Policy
UCS
ACI
Nexus
Hybrid Cloud