2. Agenda
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1. About us
2. Why us
3. Our score team
Ta Nguyen Thy
Pham Ngoc Tran
Pham Vu Hoang Quan
4. What we do:
Designing:
Graphics & print:
* Logo
* Identity
* Packaging & label
* Event & Exhibition
* Outdoor
* Print ad
* Collateral & literature
Interactive:
* Web interface
* Banner web
* Email marketing
Film
Others:
* Photo touch-up
* Font Localization
Copy write
Web content
Collateral & Literature
Consultation
Brand consultation
PR & Marketing planning
5. Contact us
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About us
Quan Thy Advertising is teamed up by creative free-lancers, passionate to giving
your marketing & branding communications IMPACT, with a “less is more”, yet
effective approach.
There’s always a story behind every
sucessful brand, and we also have our
own story!
At its simplest, we are dedicated individuals
pooled together with the single goal to shape
and tell a unique, compelling story of our client
to parts of the world.
Day in and day out, we fuel our creativity
& innovation to keep our client’s brand
alive through the language of design & art.
our philosophy our values
And our story continues when client recoginzes
what we have been delivering:
* Excellence in design
* Ability to trouble shoot and seek solutions
* Reliable and long-term partnership
4. Why us
1. Marketing know-how
* Interpreting marketing research to insights
* Translating marketing strategies to design strategies
* Knowledge of local culture and regional preferences
* Knowledge of applicable Fengshui
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5. Why us
2. ‘Chic’ design style:
* Creative in layouts to be modern
* Sophistication in details to impose elegance
* Harmony to look luxurious & attractive
* Simplicity to create first hand impression
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6. Why us
3. Speed:
* Creative in layouts to be modern
* Sophistication in details to impose elegance
* Harmony to look luxurious & attractive
* Simplicity to create first hand impression
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7. Our core team
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This position allows Thy to inspire and challenge creative team to deliver impact
solutions that capture the core of a brand.
Thy’s spectrum of projects has been diversified, ranging from brand identity to
communications collateral and literatures, with brands including: Fusion Maia Đà Nẵng,
Fusion Alya La Gi, Fusion Alya Hội An, Fusion Alya Đà Lạt, Fusion Alya Phú Quốc, Laguna
Lăng Cô integrated projects (Banyan Tree Group), Eden City, Ut Bach Thuy Dried Food,
Abbott, Q Cafe, T3H Centre (University of Natural Sciences).
She has a BA of Japanese Language and Culture, Associate of Tourism and Certificate
of Multimedia Design.
Thy is also an in-born entrepreneur proven by her award in the “Sinh Vien Khoi Nghiep”
contest organized by VCCI in 2008.
Ta Nguyen Thy | head of creative & art
8. Our core team
Ngoc Tran would describe herself as a smart, flexible and reliable. Highly committed and
putting her heart into every work, Tran ensures her partners and her clients are satisfied.
She has 8 years knowledge and experience in marketing field especially in client servicing,
digital project management as well as interactive media. Industry segment experience
includes FMCG, Tourism, Financial Services, Entertainment. Some big names she has worked
for can be recalled as Group M (Mindshare), Red, Hoan My Travel, Nova iTech.
Last but not least, Ngoc Tran very much look forward to live and work as a responsible
and trustworthy lady.
Pham Ngoc Tran | account manager
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9. In this role, he has dedicatedly set about expediting the growth of Quan Thy Advertising
business, expanding its reach, and reigniting its creativity for clients.
Quan has 7+ experience in marketing and communications. Quan’s spectrum of expertise
ranges from public relation, marketing, branding to online marketing with brands including
Fusion Maia Da Nang, Fusion Resorts, Heritage Line, PassedOn, NVM Group...
He has a BA of English Language and Literature and International Diplomas of Business
Administration (certified by Cambridge University).
Quan has also contributed many articles of marketing for Marketingchienluoc.com - a
renown website for marketers in Vietnam.
Pham Vu Hoang Quan | biz development manager
Our core team
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10. What we do
1. design
2. copy write
3. consultation
graphics
web content
brand consultation
web interface
collateral & literature
pr & event planning
film editing
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11. What we do
Design
Analysis Delivery
Creative
* Brand positioning
* Brand heritage, values, characters
* Brand message
* Insights
* Uniqueness
* High legibility & flexibility
* Proper color and tone
* Balance
* Key iconic visuals
* Color strategy
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12. What we do - Design
Graphics & print
We own a strong and diversified skills working with printed items. Having the
magic to blend color harmoniously, supported by our creativeness in arranging
elements within the given layout and knowledge of print materials, all help to
create deliverable look well after production.
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* Logo
* Identity
* Packaging & label
* Event & Exhibition
* Outdoor
* Print ad
* Collateral & literature
13. What we do - graphics & print
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Quan Thy Advertising
Kim Travel
Du Khuc Phu Tang
Logo
Fuelling branding and marketing background into creation of logo
is our strength. This ability helps the logos have their own essences
and survive a long term brand strategy. All the logos have the same
quality in terms of simplicity, balance and easiness to recall.
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14. Logo
QuanThy
Advertising
Our concept for this logo is simple.
The type face reflects the freedom,
flexibility and sophistication. While
‘Quan’ & ‘Thy’ is written connected
emphasizing that we are strong team
players. The red color embodies our
passion. As a result, the type face of Quan Thy in general also defines our characters which are simplicity,
flexibility and freedom. The grey tag line Advertising beneath Quan Thy is our focus for the time being. In the
long run, when Quan Thy is to expand to other business lines, it will be added to this tagline.
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15. Logo
Kim Travel
Kim’s Co is a travel agency offering an
extensive range of travel supported
services from visa application, air ticket,
car and bus rental to selling tours.
The logo is expected to reflect all the
services provided. We reach the solution
to use 3 icons responding to 3 core
services stated in the tag line under the
logo type.
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16. Logo Du Khuc Phu Tang
The logo is inspired by the very Japanese elements. The red circle embodies the Sun - a typical symbol of
the country of the rising sun. While the flute, underlining the romance and sophistication, is very symbolic in
Japan’s traditional music. The brandname “Du Khuc Phu Tang” is written in Calligraphy to reflect a beauty in
Japan’s culture.
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17. Portfolio - graphics & print
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Quan Thy Advertising
Du khuc Phu Tang
Goc Viet
Kim Travel
T’Lat
Identity
Identity can be compared as the “visual” essences of the brand. We
alway dig inside a brand to obtain an in-depth knowledge and
articulate through the language of design.
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18. Quan Thy Advertising
The idea is “personalization” where we used sketched throughout all items.
Item: letterhead, envelop, CD label and cover, business card, employee name tag
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19. Du Khuc Phu tang
Du Khúc Phù Tang prides itself to be the first of its kind to offer unique services tailored to the
concept of traditional Japanese culture, leveraging renowned characters of Japan: harmonious
with nature, meticulous in every detail, sophisticated in behavior and respected with customers. The
identity and communications are developed to enforce a strong positioning and closely reflect the
characters of being meticulous, sophisticated, romantic, dedicated, gentle, traditional.
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20. Goc Viet
Goc Viet provides a wide range of products and services including tour operation and management, import
of chemicals and pest control solutions. We help standardize its current logo with a professional brand
guideline and adapt the logo on letterhead, name card, envelop and red invoice.
Item: letterhead, name card, envelop, red invoice, brand guideline to Agenda20
21. Kim Travel
Kim’s Co is a travel agency offering an extensive range of travel supported services from visa application,
air ticket, car and bus rental to selling tours.
Item: company name board
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22. T’Lat Coffee
Away from the hustle and bustle of Saigon, T’lat boasts a place to get away! The decoration style brings
you to a serene corner in a typical Europe town. Inspired by this idea, we design the menu using a vintage
paper background, highlighted with a western ornament and font style. All contributes to create a serene
atmosphere, yet retains the elegance and luxury of the European.
Item: menu
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23. Portfolio - graphics & print
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Ut Bach Thuy
Q Cafe
Packaging & Labels
We know how to work out the essences out of a product and visualize
it in our design language.
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24. Ut Bach Thuy
Ut Bach Thuy is a manufacturer of organic packaged dried food. The designs reflect the organic and natural features
of the products by wise selection of images and color schemes.
Item: label
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25. Q Cafe
Q Cafe is among top 3 local manufactures of processed and green bean coffee with extensive distribution in German,
Turkey, Australia, Canada, US, Philippine and Vietnam. The packaging is a combination of full pack and glued labels
containing the product variance names. The concept is created to make the look and feel of “all about coffee”!
Item: package & label
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26. Portfolio - graphics & print
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Abbott
T3H - Seminar
Mercedes Benz - Vietnam Star Automobile
Egg Mud Bath
Event & Exhibition
We explore every purpose and target participants to work out the
best design ideas to communicate the correct message.
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27. Abbott
The backdrop aims
to promote the
online photo contest
organized by Abbott,
showcases the most
impressive pictures
about women..
Item: backdrop
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28. T3H
Seminar
Event to introduce
a new course: “How
designers can work
more professional”
Item: flyer, standee,
poster
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29. Egg Mud
Bath
Egg Mud Bath
provides guests with
exclusive mud bathing
in an egg designed
bath tub. The design
is inspired by 2
dominant elements
within the resort: egg
and banana trees
growing at every
corner of the place.
Expertise: Design
Item: invitation kit |
shopping bag
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30. Mercedes
Benz
“Color of Life” is VSA’s
frequent customer
events for family with the
objective to tease them
to visit the showroom.
Inspired by the brand
association of luxury
and elegance, we offer
2 concept: 1) The visual
of a type print on a
dark background; 2) The
colorful floral texture on a
white background
Expertise: design
Item: invitation
31. Portfolio - graphics & print
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John Robert Powers
Out Door
We know how to maximize the visual to create the most impact in a
given ambient or space.
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32. John Robert Power
In these banner, the beautiful lifestyle photos placed in the middle create a first attention touch point, while the
typography on the right size is used to communicate a call-to-action message. We try to eliminate interrupted
things to make it look simple and clear to the passer-by.
Item: banner
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33. Portfolio - graphics & print
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Mercedes Benz
Heritage Line
Print Ad
We explore the objectives behind every campaign and adds-on our
sensible insights into every print ad.
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34. Mercedes Benz
The print ad appear on a trade directory, therefore the dealer’s location image and corporate messaging is
utilized.
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35. Heritage Line
Campaign objective is to promote awareness of Heritage Line, a singular collector of unique ships provides
luxury cruising in Vietnam and Cambodia on the Mekong and in the Halong Bay blending intimacy, soft
adventure and outstanding excursions to a unique experience. The vintage print ads reflect the Indochina-
Colonial luxury lifestyle intended at their target customers.
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36. Portfolio - graphics & print
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Spirit Spa
Design Working Class
Q Cafe
Collateral & Literatures
We alway have ideas and solutions to communicate the messages
and stories under various formats of communication collateral.
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37. Spirit Spa
Inspired by the image of an “Olive”, a resembling shape is used to design the brochure for this holistic spa.
Item: brochure
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39. Q Cafe
This french fold brochure introduces briefly about Nhan Minh, its capabilities and showcase product
categories and names.
Item: brochure
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40. Portfolio
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Web interface
Banner Web
E-mail marketing
Interactive
We understand the cons of short time concentration of internet users
and are aware that motion can create impression and interest of
users to do a desired action - a click through.
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41. Portfolio - interactive
Click the title to land on the desired page!
John Robert Powers
Ivy Seafood Restaurant
Ivy Spa
Quan Thy Advertising
Web interface
Nice design is not enough! we know and prioritize web usability in our
design to easily navigate users to land on desired pages.
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42. John Robert Powers
The theme images follow the concept of active working ants, both individual and in group, combining with wise
ad copy underline motivational and inspirational messages for personal growth and development. The wise
combination of dark and red color creates a clean look and feel of the website, thus the red is used as call to
action button or attention grabbing tool.
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43. Ivy Seafood Restaurant
This restaurant offers refined sea food. The interface uses the color of red to enhance taste and fuel an
“appetite”.
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44. Ivy Spa
This spa offers natural and holistic spa treatments. The violet color creates a feeling of deep relaxation and
retreat.
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45. Quan Thy Advertising
The website showcases a nice portfolios and expertise of the agency.
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46. Portfolio - interactive
Banner Web
We know how to utilize emotion to create wow impression and
encourage click-through.
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47. Portfolio - interactive
Email Marketing
We know how to maximize the given preview pane to show the
message and great images.
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48. Portfolio
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Design Working Class
T3H Seminar
Heritage Line
Film editing
We also owns expertise to edit and make short video clips such as
introduction film
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50. T3H Seminar
Short film showcases portfolios
of students
http://youtu.be/aRqoNwMEfzI
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51. Heritage Line
Short film about cruises of
Heritage Line
http://www.youtube.com/watch?v=zUPSUlPnoGQ
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52. Portfolio
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Photo touch-up
Font Localization
Others
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*Please contact us to get more details of our copy writing projects up to date.
53. Portfolio - others
Photo touch-up
Strong photoshop skill combined with good perception of color and
lightning helps the touch-up look real!
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54. Portfolio - others
Click the title to land on the desired page!
Font Localization
We can create Vietnamese written fonts from regular fonts.
UTM Helvetica Neue LT Std
In Progress:
UTM Zapfino Extra LT Pro
UTM Betina ScriptC
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55. UTM Helvetica Neue LT Std.
a b c d d e f g h i j k m n o p
q r s t u v w z
A B C D D E F G H I J K M N O P
Q R S T U V W Z
1 2 3 4 5 6 7 8 9 0
Text Sample: Ta Nguyen Thy - Tạ Nguyên Thy, Sinh năm 1985 tại Thành phố Hồ Chí Minh
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56. UTM Zapfino ExtraLT Pro
a b c d d e f g h i j k m n o p q
r s t u v w z
A B C D D E F G H I J K M N O P
Q R S T U V W Z
1 2 3 4 5 6 7 8 9 0
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UTM Betina SriptC
a b c d d e f g h i j k m n o p q
r s t u v w z
A B C D D E F G H I J K M N O P
Q R S T U V W Z
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58. Analysis Creative
* Target audience
* Means of communications
* Communications guideline
* Short and simple
* Moving hearts* Proper tone
* ‘Visual’ texts
* Interesting story
Delivery
What we do
Copy writing
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What we do - copy writing
Web content
Our team members have written and copy edited web content for
organizations in the sector of professional service & real estate.
Some names to recall include NVM Group, VIPsearch, an undisclosed
real estate website.
For further enquiry, please contact us.
*Please contact us to get more details of our copy writing projects up to date.
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What we do - copy writing
Collateral & litterature
Our team members have written and edited many collaterals and
literatures, both marketing and communication, from corporate profile,
brand story, newsletter, brochures, advertorials to press release for
organizations in the sectors of hospitality, real estate, professional
services. Some names to recall are Serenity Holding, Fusion Resorts,
Fusion Maia Da Nang, PassedOn, NVM Group, VIPsearch...
For further enquiry, please contact us.
*Please contact us to get more details of our copy writing projects up to date.
