Brand guideline; letterhead, envelop, bizcard

1. Goc Viet Co., Ltd
Corporate Guidelines
Graphics Standard Manuals
3/14A Quoc Huong Street,
Thao Dien Ward, District 2,
HCM City, Vietnam

2. C=0 M=0 Y=100 K=0 | R= 255 G= 242 B= 0
C=0 M=20 Y=70 K=0 | R= 255 G= 205 B= 103
C=0 M=20 Y=70 K=0 | R= 255 G= 205 B= 103
C=0 M=0 Y=0 K=30 | R=188 G= 190 B= 192
C=90 M=60 Y=0 K=0 | R=18 G=104 B=179
C=90 M=60 Y=0 K=0 | R=18 G=104 B=179
C=90 M=60 Y=0 K=0 | R=18 G=104 B=179
C=0 M=0 Y=0 K=40 | R=167 G=169 B=172
C=100 M=85 Y=25 K=15 | R=28 G=61 B=116
C=100 M=85 Y=25 K=15 | R=28 G=61 B=116
C=0 M=60 Y=100 K=0 | R= 245 G=130 B=32
C=0 M=60 Y=100 K=0 | R= 245 G=130 B=32
C=0 M=60 Y=100 K=0 | R= 245 G=130 B=32
C=0 M=60 Y=100 K=0 | R= 245 G=130 B=32
LOGOTYPE
2
DESIGN GRADIENT COLOUR

3. x
x
x
x
x
3
Clear Space at
least x height
Minimum Size ; 10 mm
PERIMETER
CONTROL

4. 4
The corporate signature must never print on or out of a textured background. Avoid any placement of
text or pictures into the invisible box area of the corporate signature.
Consistent usage of official colours is critical for the success of the Corporate Identity as colours
help to build and retain a visual image. Below are guidelines on the use of various applications of
colour ways and the specifications of colours applied to offset and silkscreen printing.
7 Colour Application
3 Colour Application
2 Colour Application 2 Colour Application
3 Colour Application
BW Application
1 OR 2 COLOUR
APPPPLICATION
Colour code as previous page
C=0 M=0 Y=0 K=30 | R=188 G=180 B=192
C=0 M=0 Y=0 K=30 | R=188 G=180 B=192
C=0 M=0 Y=0 K=30 | R=188 G=180 B=192
C=0 M=0 Y=0 K=80 | R=88 G=89 B=91
C=0 M=0 Y=0 K=100 | R=0 G=0 B=0
C=0 M=0 Y=0 K=30 | R=188 G=180 B=192
C=90 M=60 Y=0 K=0 | R=18 G=104 B=179
C=100 M=85 Y=25 K=15 | R=28 G=61 B=16
C=0 M=0 Y=0 K=30 | R=188 G=180 B=192
C=100 M=85 Y=25 K=15 | R=28 G=61 B=16
C=0 M=20 Y=100 K=0 | R=255 G=205 B=103
C=0 M=60 Y=100 K=0 | R=245 G=130 B=32
C=0 M=60 Y=100 K=0 | R=245 G=130 B=32

5. 5
REVERSE COLOUR
APPPPLICATION
For single colour application, the logotype is completely reversed out of the background colour.
Consistent usage of official colours is critical for the success of the Corporate Identity as colours help to
build and retain a visual image. On the right are guidelines on the use of various applications of colour ways
and the specifications of colours applied to offset and silkscreen printing.

6. VIETNAMESE
VERSION
6

7. FONT TEXT
Agency FB
UVN THANH PHO
UTM ROMAN CLASSIC
UTM BANQUE
ENGLISH
VIETNAMESE
ILLUSTRATOR FONT
a b c d d e f g h i j k
m n o p q r s t u v w z
a b c d d e f g h i j k
m n o p q r s t u v w z
A B C D D E F G H I J K
M N O P Q R S T U V W Z
A B C D D E F G H I J K
M N O P Q R S T U V W Z
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
7

8. LETTERHEAD
Size
--A4 (210mm x 297mm)
Font size
-- 10pt Agency FB
-- 8pt UVN Thanh Pho
-- 12pt leading
--Align Left
Paper Stock
--100gsm Econo
20.5 mm
10 mm
15 mm
15 mm
20 mm
8

9. ENVELOP
8 mm
8 mm
25 mm
15 mm
30 mm
8 mm
13 mm
16 mm
Size: 22 cm x 11 cm
200 gsm Econo
9

10. ENVELOP
Size: 32cm x 23 cm
200 gsm Econo 10
20 mm
10 mm
30 mm
55 mm
15.5 mm
16.5 mm
21 mm
33 mm

11. 11
BIZCARD
Inspired Travel - Trading - Pet Control
Size: 9 cm x 5.5cm
300 gsm Econo
10pt Agency FB, leading 12 pt
8pt Agency FB, leading 9.6 pt
7pt Agency FB, leading 8.4 pt
7pt Agency FB, leading 8.4 pt
7pt Agency FB, leading 8.4 pt
6pt Agency FB, leading7.2 pt
4.5 mm
5 mm
21 mm
10 mm
7.5 mm
7 mm
21 mm
10 mm