This document outlines an agenda for a meeting on October 24, 2015 about e-commerce technologies and strategies. It begins with an overview of the current distribution of e-commerce platforms, including that 57% of sites use open source options. It then covers a number of "architectural seeds" or fundamental questions to consider when building an e-commerce site, such as whether it will serve B2C or B2B customers. Next, it outlines various "functional seeds" or features to include, such as reviews, search, and reports. It also discusses integrating with ERP systems. Finally, it provides brief details about the open source platforms Drupal, WordPress, and Magento.
17. 24.10.2015 #LD15
Contracts
Products
Price and Currency
Payment Methods
Orders
Shipments and Taxes
Search
Inventory
Architectural Seeds
To WHO do U Sell?
B2C
consumercompany
2 actors 1 contract for all
18. 24.10.2015 #LD15
Contracts
Products
Price and Currency
Payment Methods
Orders
Shipments and Taxes
Search
Inventory
Architectural Seeds
To WHO do U Sell?
B2B
B2C business to customer
19. 24.10.2015 #LD15
Contracts
Products
Price and Currency
Payment Methods
Orders
Shipments and Taxes
Search
Inventory
Architectural Seeds
To WHO do U Sell?
B2B
companycompany
B2C business to customer
2 actors 1 contract for each
20. 24.10.2015 #LD15
Contracts
Products
Price and Currency
Payment Methods
Orders
Shipments and Taxes
Search
Inventory
Architectural Seeds
To WHO do U Sell?
C2B
B2B business to business
B2C business to customer
21. 24.10.2015 #LD15
Contracts
Products
Price and Currency
Payment Methods
Orders
Shipments and Taxes
Search
Inventory
Architectural Seeds
To WHO do U Sell?
C2B
B2B business to business
B2C business to customer
companyconsumer
intermediary
3 actors 1 contract
22. 24.10.2015 #LD15
Contracts
Products
Price and Currency
Payment Methods
Orders
Shipments and Taxes
Search
Inventory
Architectural Seeds
To WHO do U Sell?
C2C
B2C business to customer
B2B business to business
C2B customer to business
auction
23. 24.10.2015 #LD15
Contracts
Products
Price and Currency
Payment Methods
Orders
Shipments and Taxes
Search
Inventory
Architectural Seeds
To WHO do U Sell?
B2C business to customer
B2B business to business
C2B customer to business
C2C auction
B2E business to employee
C2G customer to governament
27. 24.10.2015 #LD15
Contracts
Products
Price and Currency
Orders
Payment Methods
Shipments and Taxes
Search
Inventory
Architectural Seeds
Guest Checkout or Not Guest Checkout?
“I know exactly what I want. I am
goal-oriented and I need the site
to give it to me quickly.”
Nielsen NN/g
“Designing for 5 types
Of e-commerce Shoppers”
“I love bargains. Show me a
bargain and I'm there. I spend
time looking for the best deals. ”
Product Focused / One time shoppers
Bargain Hunters
29. 24.10.2015 #LD15
Contracts
Products
Price and Currency
Orders
Payment Methods
Shipments
and Taxes
Search
Inventory
Architectural Seeds
Taxes Payment Method
Shipping Weight
Charges Customer Address
Total Order Amount
How are Shipping Charges &
Taxes calculated?
30. 24.10.2015 #LD15
Contracts
Products
Price and Currency
Payment Methods
Orders
Shipments and Taxes
Search
Inventory
Architectural Seeds
do U need a fast finder?
Smart Search
Fast Search
Consistent Search
31. 24.10.2015 #LD15
Contracts
Products
Price and Currency
Payment Methods
Orders
Shipments and Taxes
Search
Inventory
Architectural Seeds
do U need a fast finder?
http://lucene.apache.org/solr/
https://www.elastic.co/products/elasticsearch
http://solr-vs-elasticsearch.com/
33. 24.10.2015 #LD15
Contracts
Products
Price and Currency
Orders
Payment Methods
Shipments and Taxes
Search
Inventory
Architectural Seeds
How are you going to
manage inventory?
Only in stock product are visible
and buyable
Also not-in-stock are visible
(And mail-me-when!)
I don't like inventory.....
Virtual & Downloadable
Product
Home Design Furniture
Apparel
34. 24.10.2015 #LD15
Functional Seeds
Markdown &
Offers
Cross &
Up Selling
WishList
Rating & Tags
Comparing
SEO
Marketing
Reports
BackOffice
The Brands We Love
vs
The Brands We Buy
“50% of consumers
make a purchase only
when an offer or
promotion is involved”
RapidCampaign.com http://resources.rapidcampaign.com - Gen 2015 - UK
35. 24.10.2015 #LD15
Functional Seeds
Markdown & Offers
Cross &
Up Selling
WishList
Rating & Tags
Comparing
SEO
Marketing
Reports
BackOffice
Cross: Suggest related product to your customers
Be propositive...Improve your
Profit!
36. 24.10.2015 #LD15
Functional Seeds
Markdown & Offers
Cross &
Up Selling
WishList
Rating & Tags
Comparing
SEO
Marketing
Reports
BackOffice
Cross: Suggest related product to your customers
Up: Induce your customers to buy add-ons items
and upgrades:
Be propositive...Improve your
Profit!
37. 24.10.2015 #LD15
Functional Seeds
Markdown & Offers
Cross & Up Selling
WishList
Rating & Tags
Comparing
SEO
Marketing
Reports
BackOffice
List that can be used by customers and sent by
email in special events (Birthday, Christmas)
Send your Favorites!
38. 24.10.2015 #LD15
Functional Seeds
Markdown & Offers
Cross & Up Selling
WishList
Rating & Tags
Comparing
SEO
Marketing
Reports
BackOffice
Give your customers the opportunity to leave a
feedback about their order products
Give us a Feedback! !
39. 24.10.2015 #LD15
Functional Seeds
Markdown & Offers
Cross & Up Selling
WishList
Rating & Tags
Comparing
SEO
Marketing
Reports
BackOffice
Nielsen NN/g
“Designing for 5 types
Of e-commerce Shoppers”
“I need simple
and consistent Information
about product, so I can
easily determine
what differences are
between them.”
A researcher
Comparing Product can help your Customers
to finalize purchase
Let's Compare!
40. 24.10.2015 #LD15
Functional Seeds
Markdown & Offers
Cross & Up Selling
WishList
Rating & Tags
Comparing
SEO
Marketing
Reports
BackOffice
“Use Keywords to help
Robots indexing
your site”
Configure your site for SEO!
41. 24.10.2015 #LD15
Functional Seeds
Markdown & Offers
Cross & Up Selling
WishList
Rating & Tags
Comparing
SEO
Marketing
Reports
BackOffice
“Use Keywords to help
Robots indexing
your site”
“You don't need to
overuse keywords”
Configure your site for SEO!
42. 24.10.2015 #LD15
Functional Seeds
Markdown & Offers
Cross & Up Selling
WishList
Rating & Tags
Comparing
SEO
Marketing
Reports
BackOffice
“Use Keywords to help
Robots indexing
your site”
“You don't need to
overuse keywords”
“Content is the King”
Configure your site for SEO!
43. 24.10.2015 #LD15
Functional Seeds
Markdown & Offers
Cross & Up Selling
WishList
Rating & Tags
Comparing
SEO
Marketing
Reports
BackOffice
“Turn Browsers into Buyers”
“Turn Bargain Hunters
into Repeat Customers”
What do you do for your
customers?
45. 24.10.2015 #LD15
Functional Seeds
Markdown
Offers
Cross & Up Selling
WishList
Rating & Tags
Comparing
SEO
Marketing
Reports
BackOffice
“Which are best-sellers items?”
Can Reports make difference?
“Who are my best customers?”
46. 24.10.2015 #LD15
Functional Seeds
Markdown
Offers
Cross & Up Selling
WishList
Rating & Tags
Comparing
SEO
Marketing
Reports
BackOffice
“Which are best-sellers items?”
Can Reports make difference?
“Who are my best customers?”
“Who are my best customers?”
48. 24.10.2015 #LD15
Functional Seeds
Markdown & Offers
Cross & Up Selling
WishList
Rating & Tags
Comparing
SEO
Marketing
Reports
BackOffice
But… my ERP?
scheduling complexity attention
point
File Transfer Defined
Frequency
Easy Consistency
Interface & API
client
On Event Medium Lock-in
NON flexible
Web Services On Event Medium NON flexible
ESB or Queue
System
On Event Tough Hard to
Manage
49. 24.10.2015 #LD15
Functional Seeds
Markdown & Offers
Cross & Up Selling
WishList
Rating & Tags
Comparing
SEO
Marketing
Reports
BackOffice
But… my ERP?
scheduling complexity attention
point
File Transfer Defined
Frequency
Easy Consistency
Interface & API
client
On Event Medium Lock-in
NON flexible
Web Services On Event Medium NON flexible
ESB or Queue
System
On Event Tough Hard to
Manage
50. 24.10.2015 #LD15
Functional Seeds
Markdown & Offers
Cross & Up Selling
WishList
Rating & Tags
Comparing
SEO
Marketing
Reports
BackOffice
But… my ERP?
scheduling complexity attention
point
File Transfer Defined
Frequenc
y
Easy Consisten
cy
Interface & API
client
On Event Medium Lock-in
NON
flexible
Web Services On Event Medium NON
flexible
ESB or Queue
System
On Event Tough Hard to
Manage
56. 24.10.2015 #LD15
OpenSource Way
Commerce Kickstrt 7.x-2.x
Drupal Commerce
Entity API
Rules
Entity Tokens
Ctools
Address Fileds
WordPress 4.3.1
WooCommerce 2.4.7
Magento CE 1.9.1.0Product Details
nginx
php
php-fpm
57. 24.10.2015 #LD15
OpenSource Way
Commerce Kickstrt 7.x-2.x
Drupal Commerce
Entity API
Rules
Entity Tokens
Ctools
Address Fileds
WordPress 4.3.1
WooCommerce 2.4.7
Magento CE 1.9.1.0Product Details
nginx
php
php-fpm
GNU GPLv2Product License GNU GPLv2GNU GPLv2 OSL 3.0
58. 24.10.2015 #LD15
OpenSource Way
74 original table
279 total tables
Node concept
22 original table
30 total table
Page Post concept
333 total tablesTable Model
Commerce Kickstrt 7.x-2.x
Drupal Commerce
Entity API
Rules
Entity Tokens
Ctools
Address Fileds
WordPress 4.3.1
WooCommerce 2.4.7
Magento CE 1.9.1.0Product Details
nginx
php
php-fpm
GNU GPLv2Product License GNU GPLv2GNU GPLv2 OSL 3.0
59. 24.10.2015 #LD15
OpenSource Way
140+ Modules
Actively maintained
Plugins 910+ Plugins
74 original table
279 total tables
Node concept
22 original table
30 total table
Page Post concept
333 total tablesTable Model
Commerce Kickstrt 7.x-2.x
Drupal Commerce
Entity API
Rules
Entity Tokens
Ctools
Address Fileds
WordPress 4.3.1
WooCommerce 2.4.7
Magento CE 1.9.1.0Product Details
nginx
php
php-fpm
GNU GPLv2Product License GNU GPLv2GNU GPLv2 OSL 3.0
60. 24.10.2015 #LD15
OpenSource Way
140+ Modules
Actively maintained
Plugins 910+ Plugins Magento Connect:
- Customer Experience
- Site Management
- Integration
- Marketing
- Utilities
- Themes
74 original table
279 total tables
Node concept
Skins 22 original table
30 total table
Page Post concept
74 original table
279 total tables
Node concept
22 original table
30 total table
Page Post concept
333 total tablesTable Model
Commerce Kickstrt 7.x-2.x
Drupal Commerce
Entity API
Rules
Entity Tokens
Ctools
Address Fileds
WordPress 4.3.1
WooCommerce 2.4.7
Magento CE 1.9.1.0Product Details
nginx
php
php-fpm
GNU GPLv2Product License GNU GPLv2GNU GPLv2 OSL 3.0
61. 24.10.2015 #LD15
OpenSource Way
140+ Modules
Actively maintained
Plugins 910+ Plugins Magento Connect:
- Customer Experience
- Site Management
- Integration
- Marketing
- Utilities
- Themes
74 original table
279 total tables
Node concept
Skins 22 original table
30 total table
Page Post concept
74 original table
279 total tables
Node concept
22 original table
30 total table
Page Post concept
333 total tablesTable Model
GNU GPLv2Product License GNU GPLv2GNU GPLv2 OSL 3.0
No SAP
openERP
Legacy Interface No SAP
openERP
SAP
openERP
62. 24.10.2015 #LD15
OpenSource Way
140+ Modules
Actively maintained
Plugins 910+ Plugins Magento Connect:
- Customer Experience
- Site Management
- Integration
- Marketing
- Utilities
- Themes
74 original table
279 total tables
Node concept
Skins 22 original table
30 total table
Page Post concept
74 original table
279 total tables
Node concept
22 original table
30 total table
Page Post concept
333 total tablesTable Model
No SAP
openERP
Legacy Interface No SAP
openERP
SAP
openERP
via drush commandline via browser encryption key
many steps
Maintenance
no relevanceBusiness
Operation
Smart Manager for
WooCommerce & WPeC
Magento Connect
63. 24.10.2015 #LD15
OpenSource Way
140+ Modules
Actively maintained
Plugins 910+ Plugins Magento Connect:
- Customer Experience
- Site Management
- Integration
- Marketing
- Utilities
- Themes
74 original table
279 total tables
Node concept
Skins 22 original table
30 total table
Page Post concept
No SAP
openERP
Legacy Interface No SAP
openERP
SAP
openERP
via drush commandline via browser encryption key
many steps
Maintenance
no relevanceBusiness
Operation
Smart Manager for
WooCommerce & WPeC
Magento Connect
Multi Site + TagMultiStore Multi Site Multi Store
Multi Business Model
64. 24.10.2015 #LD15
OpenSource Way
140+ Modules
Actively maintained
Plugins 910+ Plugins Magento Connect:
- Customer Experience
- Site Management
- Integration
- Marketing
- Utilities
- Themes
74 original table
279 total tables
Node concept
Skins 22 original table
30 total table
Page Post concept
No SAP
openERP
Legacy Interface No SAP
openERP
SAP
openERP
via drush commandline via browser encryption key
many steps
Maintenance
no relevanceBusiness
Operation
Smart Manager for
WooCommerce & WPeC
Magento Connect
Multi Site + TagMultiStore Multi Site Multi Store
Multi Business Model
B2CContracts B2C,
B2B forced (user rappresentative)
C2C forced
B2C. B2B, C2C
68. 24.10.2015 #LD15
OpenSource Way
No SAP
openERP
Legacy Interface No SAP
openERP
SAP
openERP
via drush commandline via browser encryption key
many steps
Maintenance
no relevanceBusiness
Operation
Smart Manager for
WooCommerce & WPeC
Magento Connect
Multi Site + TagMultiStore Multi Site Multi Store
Multi Business Model
B2CContracts B2C,
B2B forced (user rappresentative)
C2C forced
B2C. B2B, C2C
NO Virtual
NO Downloadable
Enterprise configuration Enterprise configurationProducts
72. 24.10.2015 #LD15
OpenSource Way
No SAP
openERP
Legacy Interface No SAP
openERP
SAP
openERP
via drush commandline via browser encryption key
many steps
Maintenance
no relevanceBusiness
Operation
Smart Manager for
WooCommerce & WPeC
Magento Connect
Multi Site + TagMultiStore Multi Site Multi Store
Multi Business Model
B2CContracts B2C,
B2B forced (user rappresentative)
C2C forced
B2C. B2B, C2C
NO Virtual
NO Downloadable
Enterprise configuration Enterprise configurationProducts
Price & Curr One Choice Multiple CurrMultiple Curr
79. 24.10.2015 #LD15
OpenSource Way
via drush commandline via browser encryption key
many steps
Maintenance
no relevanceBusiness
Operation
Smart Manager for
WooCommerce & WPeC
Magento Connect
Multi Site + TagMultiStore Multi Site Multi Store
Multi Business Model
B2CContracts B2C,
B2B forced (user rappresentative)
C2C forced
B2C. B2B, C2C
NO Virtual
NO Downloadable
Enterprise configuration Enterprise configurationProducts
Price & Curr One Choice Multiple CurrMultiple Curr
Guest checkout Enterprise configuration Enterprise configurationCheckout
80. 24.10.2015 #LD15
OpenSource Way
no relevanceBusiness
Operation
Smart Manager for
WooCommerce & WPeC
Magento Connect
Multi Site + TagMultiStore Multi Site Multi Store
Multi Business Model
B2CContracts B2C,
B2B forced (user rappresentative)
C2C forced
B2C. B2B, C2C
NO Virtual
NO Downloadable
Enterprise configuration Enterprise configurationProducts
Price & Curr One Choice Multiple CurrMultiple Curr
Guest checkout Enterprise configuration Enterprise configurationCheckout
Search Modules for prediction
Modules for full-text search
Plugins for prediction
Plugins for full-text search
Extension for prediction
and for full-text search
84. 24.10.2015 #LD15
OpenSource Way
Multi Site + TagMultiStore Multi Site Multi Store
Multi Business Model
B2CContracts B2C,
B2B forced (user rappresentative)
C2C forced
B2C. B2B, C2C
NO Virtual
NO Downloadable
Enterprise configuration Enterprise configurationProducts
Price & Curr One Choice Multiple CurrMultiple Curr
Guest checkout Enterprise configuration Enterprise configurationCheckout
Search Modules for prediction
Modules for full-text search
Plugins for prediction
Plugins for full-text search
Extension for prediction
and for full-text search
External Module Good configuration Good configurationInventory
92. 24.10.2015 #LD15
OpenSource Way
NO Virtual
NO Downloadable
Enterprise configuration Enterprise configurationProducts
Price & Curr One Choice Multiple CurrMultiple Curr
Guest checkout Enterprise configuration Enterprise configurationCheckout
Search Modules for prediction
Modules for full-text search
Plugins for prediction
Plugins for full-text search
Extension for prediction
and for full-text search
External Module Good configuration Good configurationInventory
configurationMarkdown
& Offers
Good configuration Enterprise configuration
Modules needed Good configuration Good configurationCross & Up
sell
96. 24.10.2015 #LD15
OpenSource Way
Price & Curr One Choice Multiple CurrMultiple Curr
Guest checkout Enterprise configuration Enterprise configurationCheckout
Search Modules for prediction
Modules for full-text search
Plugins for prediction
Plugins for full-text search
Extension for prediction
and for full-text search
External Module Good configuration Good configurationInventory
configurationMarkdown
& Offers
Good configuration Enterprise configuration
Modules needed Good configuration Good configurationCross & Up
sell
Wishlist Integrated
Modules needed Modules needed
100. 24.10.2015 #LD15
OpenSource Way
Guest checkout Enterprise configuration Enterprise configurationCheckout
Search Modules for prediction
Modules for full-text search
Plugins for prediction
Plugins for full-text search
Extension for prediction
and for full-text search
External Module Good configuration Good configurationInventory
configurationMarkdown
& Offers
Good configuration Enterprise configuration
Modules needed Good configuration Good configurationCross & Up
sell
Wishlist IntegratedModules needed Modules needed
configuration Good configuration Good configurationRating & Review
103. 24.10.2015 #LD15
OpenSource Way
Search Modules for prediction
Modules for full-text search
Plugins for prediction
Plugins for full-text search
Extension for prediction
and for full-text search
External Module Good configuration Good configurationInventory
configurationMarkdown
& Offers
Good configuration Enterprise configuration
Modules needed Good configuration Good configurationCross & Up
sell
Wishlist IntegratedModules needed Modules needed
configuration Good configuration Good configurationRating & Review
Compating IntegratedModules needed Modules needed
107. 24.10.2015 #LD15
OpenSource Way
External Module Good configuration Good configurationInventory
configurationMarkdown
& Offers
Good configuration Enterprise configuration
Modules needed Good configuration Good configurationCross & Up
sell
Wishlist IntegratedModules needed Modules needed
configuration Good configuration Good configurationRating & Review
Compating IntegratedModules needed Modules needed
SEO IntegratedModules needed Modules needed
112. 24.10.2015 #LD15
OpenSource Way
MarketingMarketing
Shopping Cart Price Rules
Coupon for a specific customers group
BUT It's not easy to create massively relashionship
between customers and group
AND it's possible send coupon only by extensions
modules
113. 24.10.2015 #LD15
OpenSource Way
configurationMarkdown
& Offers
Good configuration Enterprise configuration
Modules needed Good configuration Good configurationCross & Up
sell
Wishlist IntegratedModules needed Modules needed
configuration Good configuration Good configuration
Rating & Review
Compating IntegratedModules needed Modules needed
SEO IntegratedModules needed Modules needed
configuration Good configuration Enterprise configurationMarketing