Presentatie over crossmedia voor print op 31 mei 2010. Gastheer Thieme Groningen en Wiedruktwat. Locatie: TT Circuit van Assen.

1. WieDruktWat | crossmedia | 31 mei 2010

2. Omgeving Voorbeelden Doen

3. http://www.flickr.com/photos/kevinl8888/2502133315/
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4. http://www.flickr.com/photos/95572727@N00/2462457722/
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5. http://www.flickr.com/photos/7773396@N07/2979032807/
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6. http://www.youtube.com/watch?v=6ILQrUrEWe8
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7. Trends en ontwikkelingen

8. http://www.flickr.com/photos/82995349@N00/219336779/
Advertenties

9. Advertentiemarkt

10. Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers
Overall 2013
-10%
Advertentiemarkt

11. Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers
2013 games
+15%
Advertentiemarkt

12. Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers
2013 print
- 20%
Advertentiemarkt

13. http://www.flickr.com/photos/82995349@N00/219336779/
Consument

14. Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers
Televisie en internet
48%
Nieuws en informatie

15. Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers
Prijs
-50%
Digitale content

18. http://www.uitzendinggemist.nl/
On demand

19. http://www.flickr.com/photos/jonathansin/4340472016/in/set-72157623247097763
Op maat: long tail

20. http://www.flickr.com/photos/82995349@N00/219336779/
Convergentie

21. http://www.apple.com
Apparaat of medium

22. Televisie, internet of telefoon?

23. http://www.apple.com
Computer of krant of tijdscrift?

24. http://www.ifa.philips.com/products/pp_net_tv.html
Internet televisie

25. http://www.flickr.com/photos/82995349@N00/219336779/
Social Media

26. http://theconversationprism.com/
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27. http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/
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29. http://www.youtube.com/watch?v=D3qltEtl7H8
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30. Crossmedia?

31. Crossmedia
een integrale inzet van
verschillende mediakanalen
ten behoeve van
één communicatieve
en/of marketing
doelstelling

32. Crossmedia
integrale inzet
verschillende mediakanalen
één communicatieve
doelstelling

33. Media:
?

34. Media:
televisie, radio, print, online, games,
mobiel, live events, theater, film etc.

35. http://www.flickr.com/photos/58932090@N00/49545547/
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36. http://www.flickr.com/photos/7466508@N06/3840027061/
Doelstelling

37. http://www.flickr.com/photos/scriptingnews/2699829038/
Verhaal

38. http://www.apple.com
Toegankelijk

39. http://www.flickr.com/photos/44124348109@N01/4239651/
Medium specifiek

40. Activeren en meedoen

41. Relevant zijn

42. Voorbeelden

44. bron: nrc.next 22 april 2010

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53. http://ikampioen.nl/
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57. Text
http://www.youtube.com/watch?v=LGwHQwgBzSI

58. Text

59. Text

60. http://farm3.static.flickr.com/2580/3749673425_324aa42784_b.jpg
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61. http://www.flickr.com/photos/66606673@N00/4016377260/
... met zenden!

62. Ga samenwerken!

63. Convergentie: middelen vrij denken

64. http://www.flickr.com/photos/46871800@N00/2491755602/
Relevantie

65. Text

66. Peter van Teeseling
crossmediaspecialist.nl
T +31 6 81369008
Feel free to ...
connect, interact
or contact!