Building Brands in a Digitized World

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Pushkar Sane

Understanding digitization of human life and deriving implications for Brand Marketers

Business News & Politik

Building Brands in a digitized world Pushkar Sane www.pushkarsane.com | www.pushkar.co t: @PushkarSane e: me@pushkarsane.com Images in this presentation are courtesy to stock.xchng: www.sxc.hu & other open source resources

Why am I here? www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co Frustration Curiosity Hope

Next 40 minutes Digitization of life Implications for brands & marketing Your questions my answers www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co

Digitization of Life www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co

From Content Consumers to Content Creators

Circle of InfluenceCircle of Casual Concern

www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co Closer look at current Marketing & Branding Approach

Consumer is a Target to beHunted www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co

Interrupting people & breaking privacy is a MUST

Excessive focus on Tried & Tested www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co

Current marketing model 100% Reach 10% Intent 1% Buy

If you’re a consumerit feels like being in a jail

Consider Inverse Funnel 100% Engage 10% Excite 1% Empower

Earned Media (UGC, Tweets, Blogs, Mentions) Rented Media (Advertising, Search, Sponsorships) Changing outlook towards Media Owned Media (Website, Blog, FB Page, TW Page)

Listen www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co

Learn the Technique www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co

Don’t panic with every negative reference

www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co

Thank You www.pushkarsane.com | www.pushkar.co me@pushkarsane.com Twitter: @PushkarSane

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Building Brands in a Digitized World

1. Building Brands in a digitized world Pushkar Sane www.pushkarsane.com | www.pushkar.co t: @PushkarSane e: me@pushkarsane.com Images in this presentation are courtesy to stock.xchng: www.sxc.hu & other open source resources

2. Why am I here? www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co Frustration Curiosity Hope

3. Next 40 minutes Digitization of life Implications for brands & marketing Your questions my answers www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co

4. Digitization of Life www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co

5. I, Me & Myself

6. Compulsive connectivity

7. Language of Convenience

8. Parallel Conversations

9. Life is an Open Book

10. Gone in 60 Seconds

11. From Content Consumers to Content Creators

12. Strangers are called Friends

13. Circle of InfluenceCircle of Casual Concern

14. Increasing Trust in ‘Unknown’

15. The Acceptance of Beta

16. Disclosing foot prints

17. Constant Migration

18. www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co Closer look at current Marketing & Branding Approach

19. Consumer is a Target to beHunted www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co

20. Focus on Rearview Mirror

21. Brands need to create Noise

22. Interrupting people & breaking privacy is a MUST

23. Excessive focus on Tried & Tested www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co

24. Current marketing model 100% Reach 10% Intent 1% Buy

25. Current Brand Building Approach We’ll show you same ad as we showed other 100 million people We’ll also repeat it at least 20 times because you need it Our job is to acquire your lead, sales… and deliver it to our CRM department When you call us… For Service Press 1 For Complaints Press 2 For Accessories Press 3

26. If you’re a consumerit feels like being in a jail

27. What should Brands & Marketers do?

28. Consider Inverse Funnel 100% Engage 10% Excite 1% Empower

29. Earned Media (UGC, Tweets, Blogs, Mentions) Rented Media (Advertising, Search, Sponsorships) Changing outlook towards Media Owned Media (Website, Blog, FB Page, TW Page)

30. Listen www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co

31. You’re no longer marketing in a country

32. Allow consumers toReshape Brands

33. RespectPower of Crowd

34. Be Genuine

35. Stop PretendingAccept Consumers as Brand Managers

36. Learn the Technique www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co

37. Think of brand as a Host Brand invites people for a Party Welcomes people, make introductions, keep the party going Allow the guests to talk and enjoy

38. Power of One

39. Don’t panic with every negative reference

40. www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co

41. Thank You www.pushkarsane.com | www.pushkar.co me@pushkarsane.com Twitter: @PushkarSane

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Building Brands in a Digitized World

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