Dynamic sales executive with over 6 years of experience in telecom sales. Has a proven track record of exceeding sales targets and leading high-performing sales teams. Extensive experience in sales strategy, distribution network management, market analysis, and people management across multiple regions in Gujarat. Consistently recognized for sales achievements with multiple "top performer" awards.

1. Professional
Attributes
Dynamic sales executive with 6+ years of experience and a history of delivering substantial
sales growth. Strategic thinker adept at analyzing market opportunities and developing /
implementing plans to generate new business. Record of efficiently supervising sales team and
maintaining alignment with budget, revenue, and sales targets.
Core
Competencies
Sales strategies • Managing Distribution Network • Territorial Sales • Market Analysis
• Lead Sales Team • Brand Promotion • Retail Expansion • People Management
Sales Territories
Handled
Ahmedabad zone: Prepaid Sales & Distribution in 7 Talukas-Ahmedabad City, Daskroi, Barwala,
Dholka, Dhandhuka, Bavla, Ranpur(Botad).
Baroda City, Baroda upcountry: Godhra, Dahod, Baria, Vejalpur, Halol, Kalol, Zalod, Shehra,
Lunawada.
Surat city: Varacha&Kamrej.
Banaskantha: Palanpur, Vadgaam, Chappi, Ambaji, Pathawada, Pathan-Sidhpur.
Kutch: Mundra city, Jarpara, SamaGoga, Nana Kapaya, Mandvi city, Salaya.
Bhavnagar: Mahuva city, Talaja City, Alang City, Talaja upcountry.
Experience IDEA CELLULAR LTD Nov 2014 – Present
Area Sales Manager – Ahmedabad Zone
Prepaid sales & distribution management in 6 taluka of Ahmedabad zone such as
Ahmedabad city(Sarkej,Praladhnagar,VejalpurJuhapura), Dholka, Barwala, Dandhuka,
Ranpur & Bavla.
Leading Team of 8 employees(1 TSM & 7TSEs) with 53 distributors & 22 DSEs covering 1900
retailers.
Managing COCA for entire Cluster & generating sales in order to achieve month on month
Acquisition targets, Net adds &maintaining quality standards in terms of Day5, Day35 &
day65 VLR in order to increase CMS.
Formation of Trade schemes & incentives for Distributors and their DSEs in order to
generate sales that leads growth in revenues.
Retailer visit in order to cross check scheme execution in all 8 TSM &TSE units & monitor
MOP of different products to extract required sales to meet DRR & month-year financial
targets.
PurvarajPanchal
Area Sales Manager/Zonal Sales Manager
Address: B-174, Rajsthambh Society, Opp. Polo Ground, Bagikhana, Vadodara – 390001, Gujarat
Mobile: +91 9925226120, +91 9825883322 E-mail: panchalpurvaraj@gmail.com

2. Purvaraj Panchal / CV P a g e | 2
Monitoring & tracking of daily DSEs retailer service through defined Beat standards &
taking required measures to maintain DSE beat attendance & retailer service as per SPS
(Sales Productive System)Norms.
TSM & TSE units wise daily market working monitoring & controlling in order to meet
employees market working days & activity calendar.
Conduct business plan review meetings with sales team∙ Develop creative promotional
strategies ∙ Develop performance improvement plans ∙
Planning on way forward for each month & weekly review of MTD & LMTD trends with the
team. Planning & executing KRO tie-ups to increase retailer counter share & shelf space.
Increasing site productivity in terms of Retail transacting-Activating-MNP & DAO outlets.
Planning of several activities in order increase acquisition in low performing sites &
promotion of 3G data products in LUT sites. Datacard primary & tertiary along with retail
incentive drive in DATA carnival.
Competition Mapping town-town basis & retailer counter share productivity by generating
market intelligence on competition products Net Retail & customer landings, tariffs,
incentives& retailer competition enrollment.
Weekly audit of AVSR index in distribution ∙ Reporting & Updating top management∙ Team
realignment in order to divide territory work-load ∙ Carrying team appraisals & providing
inputs for the further developments by identifying training needs & directing concerned
team for completion of my team trainings within timelines.
Conducting A & R activities for Team & channel partners ∙ Facilitating customers &
increasing brand relations.
Achievements:
 First ASM to achieve CMS(Customer Market Share) leadership in entire Ahmedabad zone
for Idea cellular ltd.
 Increased the contribution of OMR at 25% on total gross for consecutive months in Rural &
deep Rural markets.
 Ranked 1st
(March 2015) and 2nd
(Apr 2015) in Region 2 for Data card and OMR Target vs
Achievement.
 Winner of 2 monthly smiley awards based on overall performance from Sales Head.
IDEA CELLULAR LTD Nov 2012 – Nov 2014
Territory Sales Manager-Bhavnagar Zone
Prepaid Sales: Customer acquisition, Revenues, datacard & handset & Channel distribution in
Mahuva, Talaja, Alang, Talaja&Mahuva upcountry markets.
Achievements:
Consistently ranked in Top 5 for Region2 Zone for several months
Selling Star Award winner for the month of August 2013.

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Achieved 1st Rank in entire Gujarat Circle for top performance in all parameters of Channel
sales and Distribution in August 2013.
Top performer award winner for Quarter Jan-March 2013.
Achieved Ranking in top 3 TSM for Gujarat circle prepaid Sales & Distribution for period of 11
months in tenure of 1 year & 9 months.
Team Size: 9 Direct distributors, 16 Distributor Sales Executives, 2 Handset Promoters, 1
Exclusive My !dea customer Service Point.
AIRCEL LIMITED Jul 2011 – June 2012
Territory Sales Manager- Baroda Zone
Prepaid, handsets, dongles & VAS Sales, Baroda Up-country(Panchmahal&Dahod districts)
TSM role was Customer Acquisition, appointment of Aircel Preferred Partners, taking care of
Aircel Service Kiosk in given territory, increasing site-wise revenues, sustaining Aircel business
in competitive leadership market of Vodafone& generate sales through retailer enrollments.
Achievements:
Winner of Gold coins by securing top position for 3rd month usage of quality customer
acquired in month of September 2011.
Trip Winner in Aircel Escape to Thailand contest running in all over India.
TATA CONSULTANCY SERVICES Sep 2010 – June 2011
SPOC (Team Leader)-Nielsen Media Measurement Services
Offshore-Nielsen Team leader for U.S. Local Media Measurement Services.
Played a key role as SPOC (team lead) in order to generate system reports, study & analysis
of Shows as per Genre and their rating – Share, TRP measurement, advertising revenue
reports for U.S. Local Media measurement service at Nielsen.
Providing training to Offshore teams & conducting Virtual meetings to learn client’s data
needs and thereby generating customized reports. Use of tools like IBSYS, Arena, LCT, &
CARS.
Provided online web-based trainings to offshore team and conducting live meetings for
better communication & strategy formulation for multiple projects.
Performed specific modeling projects for clients including translating client requirements
into project specification, model execution, resolving data, technical and analytical issues,
interpreting output and preparing client presentation.
Achievements:
Handling team of 10 onroll associates and acted as Single Point of contact with offshore
client & its customers like FOX, NBC, TELEMUNDO, CNBC, AT&T and PBC networks.
4.7 Ratings out of 5 for overall Process Execution & Customer satisfaction.

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VODAFONE ESSAR June 2009 – Sep 2010
Channel Manager-Mehsana Zone
Responsible for the channels of Distribution (revenue, prepaid sale, business expansion) -
Handling the 4 Direct Distributors of Palanpur, Vadgam, Panthawada and Sidhhpur with the
team of 20 DSE’S.
Achievements:
Won the CIRCLE COMBAT contest-trip to Thailand & acquired top position among top
channel managers of Vodafone Essar Guj Ltd for entire period of service.
Education MBA (MARKETING) Apr2009
NRIBM (GLS) GUJARAT UNIVERSITY, AHMEDABAD
Diploma in Human Resource Management Apr2012
THE M. S. UNIVERSITY OF BARODA
Diploma in Export - Import Management Apr 2010
THE M. S. UNIVERSITY OF BARODA
Bachelor of Science Mar 2007
THE M. S. UNIVERSITY OF BARODA
Computing Skills Software Packages: MS-Office (excel, access, word & PowerPoint), SAP R2S5, and Photoshop
Extra-Curricular
Activities
Successful completion of N.C.C. A-certificate along with two national camps.
Sports: Awarded best bowler certificate for Inter faculty tournament in 2006-07.
Faculty General Secretary for 2006-07 at Science Faculty –M.S.U Baroda
Hobbies Keen interest in watching Formula-1 racing. Cricket and Football
Personal Profile Date of Birth:25th
Sep 1984
Gender: Male
Marital Status: Married
Nationality: Indian

5. Purvaraj Panchal / CV P a g e | 5
Languages Known: English, Hindi, Gujarati

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Languages Known: English, Hindi, Gujarati