2. Sales
⢠Supply of product not as per order or sample
⢠Keeping a few costs hidden â
Transport/Accessories
⢠Not accepting defective product by some small
obscure print condition.
⢠Changing product specifications without prior
intimation to the customer
⢠Changing business terms without approval of the
customer.
⢠Delaying the supply of goods to the customer
3. Sales
⢠Treating 2 customers differently without valid
reasons
⢠Using superlatives for ordinary products
⢠Not providing after sales service as agreed
upon in the original contract.
⢠Playing favourites between two customers
regarding price and priority in supplies.
4. Advertising & Promotion
⢠Exaggerating product benefits in advertisements
⢠Supplying products, which are different than
those advertised.
⢠Giving wrong idea in advertisements regarding
price
⢠Not supplying the gift so promised in the
campaign
⢠Increasing the price and then offering a discount
on the price.
5. ⢠Making derogatory remarks about competitors
⢠Making comparative advertisements by using
selected parameters alone
⢠Hiding major flaws of the product
⢠Not providing the advertised service to the
customers as a part of the promotional plan.
⢠Giving wrong information about the product.
6. After Sales Service
⢠Service technicians not going by the priority and playing
favourites for personal gain.
⢠Using substandard material during service and charging
for the genuine parts
⢠Using wrong equipment which endangers the product
itself during service
⢠Not taking service calls, if the location is distant or not
easy to reach while free service was promised for that
place.
⢠Making temporary repairs only to the product, so that it
can be repeatedly brought for service
7. ⢠Over-billing the service charges
⢠Not keeping the service records properly so that
the problem has to be looked into afresh.
⢠Using substandard components or rejected
components.
⢠Refusing to service the product on some pretext
or the other
⢠Exchanging genuine parts with spurious ones,
when the product comes for service.
8. Marketing Research
⢠Research done to reflect a particular viewpoint
⢠Research is focused on areas which need not be
covered.
⢠Deep in-depth research is undertaken when preliminary
research would have satisfied the research objective
⢠Old research is repackaged as new
⢠Biased report
⢠Selling the research report to competition also
⢠Suppressing parts of the report/data to the managers.
⢠Entrusting the Marketing Research to a novice.