This document discusses how events can use mobile apps to drive deeper member engagement. It provides reasons to invest in an event app, including allowing members to see the program, network with others attending, and start connecting before the event. While networking tools and customizable programs often work well, features like maps and gamification don't always. The document outlines benefits for organizers, such as an interactive home feed, push notifications, and attendee data. It also notes potential pitfalls and next steps organizations can take to learn more about implementing a successful event app.

1. Using events to drive deeper
member engagement
Steve Thomas
Managing Director
Purple Vision
@stevethomas393
James Tennet
Events Manager
Resource Alliance
@jammy10net

3. • Technology – CRM, digital, web, data
• Digital – strategy, skills, tech, training
• CRM – Salesforce CRM Service Cloud, Marketing Cloud
• Database – Integra, Care, Raiser’s Edge, ThankQ,
• Data & Analytics – reporting, data, stakeholder journeys
About Purple Vision

4. Nonprofits of all sizes & focus InternationalProfessional,
Membership &
Regulatory

8. Monarchy model
organisation

9. organisation
Democracy model

10. Social model

12. IFC
1000 change makers
500 organisations
100 expert speakers
60 countries

13. Event apps and their role in
driving member
engagement
James Tennet
Events Manager
Resource Alliance
@jammy10net

14. • Engaging members as directly
as possible
• Traditional methods – emails,
website, social media, blogs
etc. – easy to ignore
• An App is a specialised,
personalised tool in the
member’s pocket
Reasons to invest

15. • The first challenge – getting
people to download
• Download the App to…
 see the programme
 see who else is attending
 start networking
Adoption

16. • The second challenge –
getting people to use
regularly
• Features that work:
1. Networking tool
Conversion

17. • The second challenge –
getting people to use
• Features that work:
1. Networking tool
2. Personalisable programme
Conversion

18. • The second challenge –
getting people to use
• Features that work:
1. Networking tool
2. Personalisable programme
3. Sharing
Conversion

19. • The second challenge –
getting people to use
• Features that work:
1. Networking tool
2. Personalisable programme
3. Sharing
4. Logistical information
Conversion

20. 1. Exhibitors & sponsors
Features that DON’T always work

21. 1. Exhibitors & sponsors
2. Maps
Features that DON’T always work

22. 1. Exhibitors & sponsors
2. Maps
3. Gamification….
Features that DON’T always work

23. Benefits
1. Interactive home feed
The organiser – What’s in it for you?

24. Benefits
1. Interactive home feed
2. Push notifications
The organiser – What’s in it for you?

25. Benefits
1. Interactive home feed
2. Push notifications
3. Attendee information
(self populated)
The organiser – What’s in it for you?

26. Benefits
1. Interactive home feed
2. Push notifications
3. Attendee information
(self populated)
4. Sponsorship
opportunities
The organiser – What’s in it for you?

27. Data & stats!

28. Data & stats!

29. Potential pitfalls
1. Pre-planning
2. Notifications not turned on
3. Mobile platforms
4. Data Protection
The organiser – What’s in it for you?

30. 1. Engage users
365 days a year
2. App for the
organisation
Next steps for us

31. 1. Reading
(e.g http://www.eventmanagerblog.com/)
2. Free demos / webinars etc
• http://appssential.com/products/event-journey
• https://eventresources.doubledutch.me
• http://www.crowdcompass.com/uk/resources/cms-app-walkthrough.shtml
• http://www.eventmobi.com/product/demo/
• https://www.quickmobile.com/contact/request-demo
3. Download other event’s Apps
4. Contact developers
Next steps for you?

32. Any questions?
Steve Thomas
Managing Director
Purple Vision
@stevethomas393
steve.thomas@purple-vision.com
www.purple-vision.com
James Tennet
Events Manager
Resource Alliance
@jammy10net
james@resource-alliance.org
resource-alliance.org