1. Technology Landscape
Mapping current tools and systems
1

2. Media
Contacts
HR
Opera-
tions
Data map
Donations RG
CMS
Data
import
layer
API
Online Advocacy
Campaign emails
Petitions
MPs
Off-line
capture
Data
house
Bulk Email
Donations SG
Retail
Com-
plaints
Survey
Fin-
ance
Text donation
Social media
monitor and
broadcast
Donor database
Events |Trust & Statutory |
Stakeholders | Members
Political
Contacts
Volun-
teers

3. 3
Points of Weakness - Multi Channel Supporter Journeys ‘An Impossible Dream’
Limited web self-
service
Yes – new single and regular gifts
No – regular gift upgrades
No – updating one’s own address and contact details
No – updating preferences
Disconnected email
marketing tools
No record of email activity
No record of engagement with each email marketing campaign
Disconnected social
media
No links between key social media advocates and donation
history
No gauge of strength of social networks within database
No record of content shared by social media contacts
No integrated social media monitoring and engagement
Disconnected
online campaigning
No record of campaigning activity undertaken via Engaging
Networks within Raiser’s Edge
Data silos Other disparate data silos – retail, volunteers etc