PRPL Social Media & Content Strategist, Brandon Shaw, shares his thoughts on the current state of live streaming and raw content, where they're going, and how these technologies can be leveraged by agencies who incorporate them into their social strategy. Topics discussed: -Current trends in livestream and raw content apps -The importance of embracing these new technologies -Best practices on SnapChat and Periscope

1. By: Brandon Shaw
State Of Live Stream & Raw Content

2. Y’all Notice?
I’ve been walking around the
office filming random people
with our new social phone. His
name is Duke Silver.
Duke Silver: Smooth as Silver

3. Wait, What?
Hasn’t live streaming been around awhile?
Yep.

4. Why Should I Give a Shit?
GROWTH
• Facebook took one year to gain one million
users.
• Instagram took two and a half months to gain
one million users and a year for 10 million
users.
• Periscope took five months to reach 10 million
users.

5. Why PRPL Cares
• Similarly to YouTube and Vine, live stream video adds
dimension and personality to brands.
• Live streaming makes it possible for people to have real-
time conversations without being in the same place.
• While video rules, it also can take time to edit.
• Live streaming can make a brand’s voice more impactful
in social conversations
• Cause they just do.
WHY WE GIVE A SHIT

6. Popular Streaming
Services

7. Popular Types of Live Streaming Services

8. Popular Types of Live Streaming Services

9. The Future 🔥
¡Facebook Live!
¡Facebook Live!
¡Facebook Live!
¡Facebook Live!
¡Facebook Live!

10. Live Streaming Best Practices
PERISCOPE
Make sure you have wifi or a 4G connection from
the place you’re broadcasting from.

11. Live Streaming Best Practices
PERISCOPE
Appropriately title your broadcast.
Example:
👍“Twitter’s 10,000 character limit? Our thoughts!”
👎“Twitter Update Video”

12. Live Streaming Best Practices
PERISCOPE
Share your broadcast on Twitter.
There’s an option before you go live to tweet. It’ll
look like this: LIVE on #Periscope: [Video Title]
[Link to Video]

13. Live Streaming Best Practices
PERISCOPE
Hold your phone vertically — changing the
landscape doesn’t recalibrate the broadcast and
you’ll end up with a weird angle.

14. Live Streaming Best Practices
PERISCOPE
Flip the camera.
If you’re interviewing yourself or talking to the
audience have the camera facing you.
If you’re shooting a scene, flip the camera the
other way.

15. Live Streaming Best Practices
PERISCOPE
Ask the audience questions. Everyone loves to give
their opinion.

16. Live Streaming Best Practices
PERISCOPE
Answer questions in real-time.

17. Live Streaming Best Practices
PERISCOPE
Encourage positive feedback by asking your
audience for ❤
(double tap)

18. Live Streaming Best Practices
PERISCOPE
Remember: Your broadcast will be global. You may
get questions in different languages.

19. Live Streaming Best Practices
SNAPCHAT
There’s no big secret snapping strategy — just take
photos and videos like you would on any camera.

20. Live Streaming Best Practices
SNAPCHAT
You can soundtrack your snaps by playing Spotify
or whatever music app in the background while
you shoot.

21. Live Streaming Best Practices
SNAPCHAT
Use geofilters. Almost every major city in the US
has customized graphics that are fun to swipe on
the screen.

22. Yo, Gimme Ideas on What
to Live Stream

23. Some Ideas
• How-to
• Q&A
• Interview someone
• Conference / Event coverage
• Behind-the-scenes
WHAT THE HELL
SHOULD I STREAM?

24. Some Ideas

25. Wrap It Up

26. Wrap it up, B!

27. 💯
Live streaming humanizes people and brands the
way photos and recorded video never could.
• Find interesting content.
• Use Twitter to boast about your live stream.
• Don’t be afraid to fail.
• Interact.