1. HoverAds
turn keywords into brand ambassadors
HoverAds
Contextual browsing Contextual advertising
for websites for marketers
hover.in allows portals & blogs to show contextual content when
readers hover over keywords and phrases within the article
HoverLeads allows marketers to drive lead-generation
HoverAds allows custom-shaped & regular CPM ad-units
As seen circa August 2010 in

2. Why in-text makes sense
At the confluence of contextual browsing & advertising
while users are reading & engaged with content
contextual browsing
Capturing intent in the TG ads
'Kw to Brand' recall

3. Hover over targeted kws
Brand: Sikkim Manipal, 2 Million hovers tied to edu words
while users are reading & engaged with content

4. Seamless Call-to-action
Brand: Symbiosis, 100+ leads per day + facebook likes
Results in “kw” to brand recall eg: Education = Your Brand

5. CPM or CPL campaigns
Over 30-40 edu/career + news portals, TG: 18-25 yrs
Eg: when any City is mentioned, show a local deal

6. CPM or CPL campaigns
Over 30-40 edu/career + news portals, TG: 18-25 yrs

7. Custom Shaped Hoverads
CPM ad-units showcasing brands like never before

8. TG : 18-25 yrs Indians
Educational-Career Portals + Others based on campaign
http://indiaeducation.net Edu-career contd.
http://maharashtraeducation.net http://freshersworld.com
http://puneeducation.net http://jntuworldportal.blogspot.com/
http://delhieducation.net http://admissionnews.com
http://tamileducation.net http://globalshiksha.com
http://mumbaieducation.net http://managementparadise.com
http://upeducation.net http://indicareer.com
http://rajasthaneducation.net
http://keralaeducation.net News
http://adhraeducation.net http://oneindia.in
http://haryanaeducation.net http://expressindia.com
http://westbengaleducation.net http://dinamalar.com
http://andamaneducation.net Business
http://hyderabadeducation.net http://businessworld.in
http://pondicherryeducation.net http://financialexpress.com
http://bangaloreeducation.net
http://chandigargheducation.net Our Focus
http://uttaranchaleducation.net Until march 2011 → edu-career portals
http://meghalayaeducation.net March – August → finance & auto
Aug – Dec 2011 → others

9. Running a campaign
Dashboard to add kws & creative, pause/edit, see reports
Or ask your media planner to get in touch

10. FAQ's
for marketers,media planners to run a campaign on Hover
➔ What kind of campaigns can Hover run ?
CPM and CPL starting at Rs. 100/- .
➔ What kind of ad-units does Hover serve ?
Form-based banners, Custom-shaped ads ( 200x200)
Display banners ( 100x80 img & text, as on Facebook )
➔ How many impressions,leads can I expect?
Typically a million impressions or 1000's of leads / campaign
➔ On what portals ? What audiences ?
We currently run on 30-40 edu-career portals with TG of 18-25

11. HoverAds
turn keywords into brand ambassadors
Thanks.
Contact Bosky (+91 9767644631) or Arun ( +91 9822575676)
Bhasker Kode aka Bosky Arun Prabhudesai
CEO, kode@hover.in arun@hover.in
Hover Technologies Pvt. Ltd
Pune | Mumbai | Delhi | Bangalore http://hover.in