Sales can be challenging: budgets looming, deadlines on the horizon. But there is one amazing Social Media tool that can help obtain inbound leads and turn cold calls into warm introductions. Find out more at http://punchmedia.ca/home/social-media-for-sales-managers

1. Using Social Media to
Build Sales
Presented by: Leslie Hughes
leslie@punchmedia.ca
Twitter.com/punchmediadotca
Facebook.com/punchmediadotca
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca

2. Who is Leslie Hughes & PUNCH!media?
 Early adopter in online marketing (1997)
 15 years experience in marketing & sales for
companies such as Visa Canada, Prozac,
Weddingbells & Fashion Magazine.
 Professor: Social Media & Society, Durham
College.
 Corporate Trainer Social Media Marketing
Certificate at University of Ontario Institute of
Technology
 Social Media clients include The Children’s
Wish Foundation of Canada, TVO,
Saskatchewan Pension Plan (and many more!)
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca

3. Question:
What do you think is one of the
BIGGEST fears
your business has,
when it comes to Social Media?
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca

4. Answer:
What happens if/when someone
says something bad about our
company?
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca

5. My Story
 Someone pretended to be me, and wrote
the following on another person’s blog:
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca

6. What I learned:
 If it can happen to me, it can happen to anyone
 You must monitor what’s being said about your
business (and/or you!)
 You have to respond quickly
(ideally having a plan of action beforehand would have been even better)
 How you respond speaks VOLUMES
 Keep everyone involved “in the loop”
 Your passionate followers will rally to support you
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca

7. What do you think is THE most
powerful Social Media tool
to help you
build business relationships?
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca

8. LinkedIn.com - What is it?
 The world’s largest professional networking
site has over 200 million members in 200
countries
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca

9. Top Stats
 7m+ members in Canada
 Over 60 million in the USA
 More than 2.6 million companies have
LinkedIn Company Pages.
Source: http://press.linkedin.com/about
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca

10. Trust in LinkedIn
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca

11. It helps to build relationships!
 77% research companies*
 65% of journalists have used
information on LinkedIn as research
material.*
 44% increase face-to-face
effectiveness**
 50% build new networking
relationships with individuals
who may influence customers**
Source: *http://www.factbrowser.com/tags/linkedin/
**http://pinterest.com/pin/72479875222995554/
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca

12. LinkedIn & Relationship Building
 Turn “cold calls” into “warm introductions”
 Fact finding/research tool: business and
connections
 Keep top-of-mind through status updates and
event invitations
 Connect in “Groups”
 And so much more!
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca

13. LinkedIn Company Pages
 Show a visual/brand of your business
 Allow you to share your company “story”
 Stay top-of-mind with status updates
 Share job opportunities
 Provide information on products/services - feature
videos
 See who works for a company
 Receive company recommendations
 See analytics
 Get followers!
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca

14. LinkedIn DIY Training
 This online training program is designed for the busy
professional
 Modules are less than 15 minutes each
 Downloadable ACTION items keep you on-track.
 Click the following link for FREE access to Module 1:
 http://punchmedia.ca/linkedin-training-program/
 Only $97
 Includes: 2 additional modules + action plans
(first one is free)
 How to craft a killer headline
 How to get custom URLs
 Inspired ideas for effective status updates
 How to get recommendations
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca

15. Customized Training for
Your Sales Team
 Find out why your Sales Team all need to have
consistent, strong profiles
 How they can learn to turn cold calls into warm
introductions
 Ways they can get inbound leads
 Click on the following link for more info!
 http://punchmedia.ca/home/social-media-for-
sales-managers
 Get a customized quote by emailing
leslie@punchmedia.ca
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca

16. Be sure to sign up for “insider tips”
 www.punchmedia.ca/email.html
Leslie Hughes
www.punchmedia.ca
leslie@punchmedia.ca
Company page:
http://www.linkedin.com/company/punchmedia
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca