3. PSY 322 Week 1 DQ 2
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Explain what researchers have found about the
relationship between feelings towards ads and
feelings towards brand names. Again, use this section
of your textbook but explain it in your own words. No
direct quotes. - 100 to 150 words.
What question were the researchers asking in each of
4. PSY 322 Week 1 DQ 2
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Explain what researchers have found about the
relationship between feelings towards ads and
feelings towards brand names. Again, use this section
of your textbook but explain it in your own words. No
direct quotes. - 100 to 150 words.
5. PSY 322 Week 1 Individual Assignment Consumer
Psychology and Marketing Communications Article
Analysis (2 Papers)
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This Tutorial contains 2 sets of paper
PSY322 Week 1 Individual Assignment Consumer
Psychology and Marketing Communications Article
Analysis
Locate at least two peer-reviewed articles concerning
consumer psychology, using the University Library,
the Internet, or other resources.
Prepare a 750- to 1,050-word paper in which you
analyze your articles. Address the following:
6. PSY 322 Week 2 DQ 1
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An interesting question is how the market researchers
determined the motivations of the different people.
What kinds of ads or other marketing strategies would
work will with people who score high on th Part A
scale?
What kinds of ads or other marketing strategies would
work will with people who score high on the Part B
scale?
7. PSY 322 Week 2 DQ 2
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Take a look at the "Product repositioning" section
starting on p. 170 of your Consumer Behavior text. It
details the change in wording and the slogans used to
change the public's perception and acceptance of
"second mortgages" by calling them "home
8. PSY 322 Week 2 Individual Assignment Marketing
Communication Memo (New)
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We have another Week 2 individual Assignment but
with different description/instruction, which can be
found here on this link
9. PSY 322 Week 2 Individual Assignment Marketing
Communication Memo
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We have a new Week 2 individual Assignment but with
different description/Intruction, which can be found
here on this link
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Week-2-Individual-Assignment-Marketing-
Communication-Memo-
10. PSY 322 Week 2 Team Assignment Consumer Traits
and Behaviors Paper and Presentation References
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Submit an annotated reference list, showing the works
cited in the paper, which must include at least eight
peer-reviewed sources from the University Library.
11. PSY 322 Week 3 DQ 1
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What did Colonel Sanders of KFC do in the 1930s that
most people hadn't thought important until the
1950s? Give the name of the strategy and details on
what he did.
12. PSY 322 Week 3 DQ 2
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Take a look at the comparative chart on p. 14 in your
Consumer Behavior text.
Chose one of the 14 comparisons. Make sure it is one
that no one else has used yet. (You'll have to read
their DQs to know which ones are taken).
Think of a product you are familar with.
13. PSY 322 Week 3 Individual Assignment Marketing
Research and Promotional Message
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We have a NEW Week 3 individual Assignment but with
different description/instruction, which can be found
here on this link
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Week-3-Individual-Assignment-Marketing-Research-
and-Promotional-Message
14. PSY 322 Week 3 Team Assignment Consumer Traits
and Behaviors Paper and Presentation Conceptual Map
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We have a NEW Week 3 Team Assignment but with
different description/instruction, which can be found
here on this link
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Week-3-Team-Assignment-Consumer-Traits-and-
Behaviors-Paper-and-Presentation-Outline
15. PSY 322 Week 3 Team Assignment Consumer Traits
and Behaviors Paper and Presentation Outline(New)
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We have another Week 3 Team Assignment but with
different description/instruction, which can be found
here on this link
16. PSY 322 Week 4 DQ 1
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Find two deodorant ads targeted to different
audiences. Analyze the aspects of each. Explain how
groups may interpret them. Is there a difference? If so,
why?
17. PSY 322 Week 4 DQ 2
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Select two households featured in two television
series. Classify each household into a social class.
What is each household’s lifestyle and consumption
behavior
18. PSY 322 Week 4 Individual Assignment Environmental
and Consumer Influences Analysis Paper
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Select a product or service with which you are familiar.
Prepare a 1,050- to 1,400-word paper in which you
analyze
19. PSY 322 Week 4 Individual Assignment
Geodemographic clustering
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Select a product or service with which you are familiar.
Read carefully the section on Geodemographic
Clustering in Chapter 10 of Consumer Behavior.
20. PSY 322 Week 5 Individual Assignment Case Study
Analysis Paper (New)
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We have another Week 5 Individual Assignment but
with different description/instruction, which can be
found here on this link
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Week-5-Individual-Assignment-Case-Study-Analysis
21. PSY 322 Week 5 Individual Assignment Case Study
Analysis
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We have a NEW Week 5 Individual Assignment but with
different description/instruction, which can be found
here on this link
22. PSY 322 Week 5 Team Assignment Consumer Traits
and Behaviors Paper and Presentation
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We have a NEW Week 5 Team Assignment but with
different description/instruction, which can be found
here on this link
