Zomato 10 Min Delivery Case Study
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Zomato plans to launch 10-minute food delivery using dark kitchens and stores to pre-cook popular menu items from data on past orders. They will leverage BlinkIt's experience with 10-minute grocery delivery logistics. While fast delivery times are enticing to consumers, safety concerns remain for delivery agents who must work quickly.
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Zomato 10 Min Delivery Case Study
- 1. Zomato 10 Min Delivery
- 2. Zomato to deliver food in less than 10 minutes They plan to cook your food, before you even order it
- 3. While zepto started the madness of 10 min delivery, The patience level of consumers has gone down.
- 4. Once you experience a 10 min delivery, Its really hard to go back. The likes of zepto, BlinkIt use Dark stores to make it happen ( google about it )
- 5. And now Zomato wants to pilot that with food. How will Zomato do it? Using dark kitchens + stores? Something like that
- 6. You see Zomato has the data of which kind of food is sold from which restaurants at which areas (gold mine) Now these areas could be as small as 500m/sq - let's call them hubs
- 7. Now, with the historical data of millions of past Zomato orders, they can predict pretty accurately what will get sold tomorrow, where and when.
- 8. This will enable them to make a curated but a hot selling menu of 20-30 items in each of their dark stores in hubs.
- 9. Zomato can actually buy food from restaurants in bulk, And pass a nice discount to users making it even lucartive.
- 10. So basically the food is ready, before you even order This solves the menu problem.
- 11. With logistics, BlinkIt has already solved the 10 min grocery delivery. Btw, BlinkIt ( formerly Grofers ) is now owned by Zomato
- 12. With logistics, BlinkIt has already solved the 10 min grocery delivery. Btw, BlinkIt ( formerly Grofers ) is now owned by Zomato
- 13. All the have to do is, to use the same logistics to deliver the food in less than 10 mins.
- 14. With that being said, a big question of safety of delivery agents arises. If a middle ground is found, Its going to be a big win-win for all.
- 15. I can't wait for my Pani Puri to arrive in 10 mins What are your thoughts on this madness of 10 min delivery?