16. Know your Market Inside Out
A thumb rule of Digital Marketing is to do in-depth
research of the market and the target audience.
Just like Professor who always stayed one step ahead
of the obstacles coming in his way and knew the
system in and out, digital marketers need to know
the competition, their target audience, their tastes
and preferences and their buyer journey to devise
targeted campaigns and achieve impressive results.
After you’re done with your research and have
relevant information, you need to use that
information to plan your digital marketing strategy.
Money Heist is nothing but a meticulously planned
activity carried out by eight robbers with fancy
18. Branding that stands out
A brand persona and positioning create a unique
space and helps in creating consistent call back for
It’s essential to have a well-defined branding strategy
that aligns with the company’s business goals. The
Money Heist team always made sure that the public
is on their side.
19. Make the most of your skill sets
Digital marketing requires a vast set of skill sets. It is
also imperative for digital marketing professionals to
continuously upgrade their skills. It’s vital to assign
different tasks to the team members based on their
skill sets to do the job well. The Money Heist
Professor is the one who’s good at planning, but not
at execution, so he gets the implementation part
done by fellow robbers.
20. Find a partner in crime (agency)
Conceptualising digital marketing strategies and
launching successful campaigns require professionals
with diverse skill sets and experience which most
brands don’t usually have in-house.