The document discusses AMD's history of innovation in the CPU market, including being the first to introduce x86 processors with 64-bit capability and integrated memory controllers. It notes a number of AMD firsts, such as the first quad-core, six-core, and twelve-core x86 processors. The document also discusses how AMD processors provide both high performance and energy efficiency for different workloads. Finally, it presents a case study of STRATO, a large European web hosting company that uses AMD processors in its datacenters.
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Panel Internet & infraestructura - Dia Mundial de Internet
1. The AMD Opteron™ Platform Día Mundial de Internet 17 de Mayo de 2010 – Aula Magna UADE Silvia Caruso Business Development Manager AMD – Spanish South America
2. AMD is Changing Server Market Dynamics Again AMD Opteron™ Processor, World’s First x86 Processor with 64- and 32-bit capability, integrated memory controller, HyperTransport™ technology high-speed serial system bus and glueless 1- to 8-P scalability World’s First Native Quad-Core x86 Processor with HW-based virtualization features AMD Opteron™ Processor HE/EE, First Low-Power x86Processors World’s First 6-core x86 Processor for 1P to 8P World’s First Dual-Core x86 Processor World’s First 12-core x86 Processor and Direct Connect Architecture 2.0 AMD Socket F (1207) Platform: four generations of upgradeability Anticipating needs and delivering innovation at the right time for the market 2003 2005 2007 2004 2006 2008 2009 2010
3. Six-Core AMD Opteron™ Processor: Savings Opportunity 2003 2009 2009 up to 14x Performance Similar Performance or Room for expansion Room for expansion up to 95% Annual Energy Costs Estimated Reduction up to 30% Annual Energy Costs Estimated Reduction 14 Single-Core AMD Opteron™ processor based servers 14 Six-Core AMD Opteron™ processor 1 Six-Core AMD Opteron™ processor Source: AMD internal performance and power measurements and estimates using a java-based workload.. Information is provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to backup slides 18-19. 3 More performance, more savings opportunity
4. Workload Optimized – Processors for Every Application Scalability More cores, greater scalability (“more cores” Standard/SE) More clocks, greater scalability (“less cores” Standard/SE) Multi-threaded HPC Compute-intensive Technical Applications Virtualization Clock Speed Database Cores Network Infrastructure Power-constrained HPC Cloud Email File/print Web Hosting More clocks, more efficiency (“less cores” Standard/HE/EE) More cores, more efficiency (“more cores” Standard/HE/EE) Efficiency
8. Up to 33% increase in CPU to CPU communication speed*Based on HyperTransport™ technology links @ up to 4.8 GT/s for Six-Core AMD Opteron™ processor vs. 6.4 GT/s for AMD Opteron™ 6100 Series processor. *16-core configuration planned for upcoming AMD processor core codenamed “Bulldozer.”
Our history of innovation in the server market directly tracks to the changing demands over time. We believe we’re correctly anticipating a major market shift yet again.AMD has consistently been just ahead of market shifts and delivered technology at the right time to meet the industry’s needs. The first wave of AMD innovation brought:Rise of x86 in servers and need for additional competition – our market entry64-bit computingBalanced platformsRecognition of power concernsConsistent understanding of memory transitions – you see this throughout our history in the server marketRise of virtualizationWorkload-based performanceAnd today – it’s the new shift in what customers perceive as value in a server purchase. The Second Wave.
We believe the IT customer today cares about more than performance,More than power,They care about complete package that includes excellent application performance, superior power efficiency, and delivers overall valueValue = reasonable costs to obtain, deploy, manage, upgrade