Support Material Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Fravega & Sarkany, Sportline & Totto by Sara Carbajo, Coporate Sales Manager VTEX Spain & Portugal and Marcos Pueyrredon Global VP Hispanic Markets VTEX & President eCommerce Institute :: more infomation in http://digital1to1europe.clubecommerce.com/talks-2/

1. Handbook Digital
Commerce: 8 keys
to increase conversion
through success cases
1to1Europe: 19-20 October 2017

2. VTEX
Introduction
Video

3. 1. Use a
Scalable
Platform
SONY LATAM CASE

4. 2. Agile
Time-to-Market
SONY LATAM CASE

5. 3. Increase
recurring
purchases
WHIRLPOOL CASE

6. 4. Efficient
handling of
orders
WHIRLPOOL CASE

7. 5. PICK-UP
STORE
FRÁVEGA CASE

8. 6. Optimization
of operational
processes
SARKANY CASE

9. 7. BLACK
FRIDAY –
CYBER
MONDAY-
Massive Events
SPORTLINE CASE

10. 8. Reduce cart
abandonment
rate
TOTTO CASE

11. VTEX Smart
Checkout

12. SONY
LATAM
case: key
points
- True cloud technology solution.
- Ease of integration with other existing
technologies in the company
- Agile Time-to-Market
- Offer an updated solution that provides
a competitive edge for customers with
updates on a daily basis
SONY LATAM CASE

13. WHIRLPOOL
case: key
points
- Possibility to Storage of PCI DSS
certified credit cards - which
increases the recurring purchase
rate
- Quick order management through
the Order Management System
(OMS), visualizing the flow of each
order in real time and accompanying
all the interactions in the timeline
WHIRLPOOL CASE

14. FRÁVEGA &
SARKANY
cases: key
points
- Implement the strategy of pick up
store creating security to the
consumer when making the
purchase
- To improve the user experience, it is
necessary to automate to the
maximum the operational processes
FRÁVEGA & SARKANY CASES

15. SPORTLINE
& TOTTO
cases: key
points
- Support peak traffic during mass
events without compromising the
stability of operations.
- Smart Checkout without registration
and without password, fast and
secure.
SPORTLINE & TOTTO CASES

16. Contact Us
www.vtex.com
+1 (888) 8888-999
info@vtex.com