Top 10 insights – State-of-the-art and how to build a Cross-border eCommerce & Marketing strategy in the USA & LATIN AMERICA
Marcos Pueyrredon Global VP Hispanic Markets VTEX & Presidente eCommerce Institute
Moderator: Carlos Anino CEO Napse more details in https://www.eretailday.org/2019/miami/morning-program/
7. Hello, I am
Marcos
Pueyrredon
Global VP Hispanic Markets of VTEX and
President of the Ecommerce Institute.
MARCOS PUEYRREDON
GLOBAL VP HISPANIC MARKETS VTEX &
PRESIDENT ECOMMERCE INSTITUTE
8. Agenda
↳ OPORTUNITIES & CONTEXT
↳ HANDS-ON
↳CONCLUSIONS
MARCOS PUEYRREDON
GLOBAL VP HISPANIC MARKETS VTEX &
PRESIDENT ECOMMERCE INSTITUTE
13. GROWTH OF THE E-COMMERCE WORLDWIDE
By 2021, it is forecast that electronic commerce will represent 17.5%
of the Total Retail Sales in the world.
* Fuente: eMarketer. Worldwide Retail and eCommerce Sales Forecast 2016.- 2021
15. 2018 VALUE OF THE ELECTRONIC COMMERCE
IN THE INTERNATIONAL CONTEXT
2.8 TrilIion Mundial
1.5 Trillion CH
123.6 Billion UK
521.5Billion US
19.3 Billion BR
7.8 Billion MX
Ventas Retail eCommerce
($USD)
% Share eCommerce
Del Total Ventas Retail
16. 2018 INTERNET USERS PURCHASING CAPACITY
Penetración
Tarjeta de Crédito
Ticket Promedio
Comercio Electrónico
De Bienes de Consumo
($USD)
17. THE BOOSTER OF THE ECOMMERCE IN LATIN AMERICA
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
18. THE BOOSTER OF THE CROSS-BORDER ECOMMERCE IN THE
WORLD
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
19. THE BOOSTER OF THE CROSS-BORDER ECOMMERCE IN
EUROPE
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.