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STORYTELLING
    SECRETS: How to Tell
    Stories that Captivate
       Your Audience
Ronald Reagan was a master communicator because he knew how to tell
great stories.

The essence of public speaking is to:


Tell a Story, Make a Point
But what exactly makes a great story?

How do you tell good stories that captivate your audience members?

What kind of stories should you include your speeches and presentations?

In this 3 minute storytelling tutorial, you will pick up the 5 essential
elements for telling great stories (I learned this storytelling model
from Craig Valentine, the 1999 World Champion of Public Speaking)
To summarize the storytelling “formula”:



1. Your Story Must Have Characters

Who are the main characters in your story?
Give a hint about what your main characters look like so audience
members can visualize the characters.


2. Your Story Must Have a Conflict



Created by Akash Karia                   www.CommunicationSkillsTips.com
Throw your main characters into a conflict.
    The conflict is the hook of the story.
    Without the conflict, you don’t have a story!


    3. Your Story Must Have a Cure

    The conflict needs to be solved in some way.
    What’s the cure that solves the conflict?
    The cure should help audience members overcome the conflicts they may
    be facing in their own lives.


    4. Characters Must Change as a Result of the Conflict
    What personality/ attitude shifts do your characters undergo as a result of
    having overcome the conflict?
    How do they see the world differently as a result of having been through
    the conflict?


    5. Your Story Must Have a Carry Out Message

    The essence of public speaking is to “tell a story and make a point?”
    What’s the point of your story?
    What’s the one thing you want your audience members to remember from
    your story/speech/presentation? This is your Carry-out message that
    audience members will go home with.

    So, here’s the storytelling model. If you want to tell stories in your
    presentations and speeches, make sure your stories include the following
    five elements:

     Characters

     Conflict
     Cure

     Change
     Carry-out Message


    Created by Akash Karia                  www.CommunicationSkillsTips.com
Created by Akash Karia   www.CommunicationSkillsTips.com
Created by Akash Karia   www.CommunicationSkillsTips.com

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Storytelling secrets for public speaking

  • 1. STORYTELLING SECRETS: How to Tell Stories that Captivate Your Audience Ronald Reagan was a master communicator because he knew how to tell great stories. The essence of public speaking is to: Tell a Story, Make a Point But what exactly makes a great story? How do you tell good stories that captivate your audience members? What kind of stories should you include your speeches and presentations? In this 3 minute storytelling tutorial, you will pick up the 5 essential elements for telling great stories (I learned this storytelling model from Craig Valentine, the 1999 World Champion of Public Speaking) To summarize the storytelling “formula”: 1. Your Story Must Have Characters Who are the main characters in your story? Give a hint about what your main characters look like so audience members can visualize the characters. 2. Your Story Must Have a Conflict Created by Akash Karia www.CommunicationSkillsTips.com
  • 2. Throw your main characters into a conflict. The conflict is the hook of the story. Without the conflict, you don’t have a story! 3. Your Story Must Have a Cure The conflict needs to be solved in some way. What’s the cure that solves the conflict? The cure should help audience members overcome the conflicts they may be facing in their own lives. 4. Characters Must Change as a Result of the Conflict What personality/ attitude shifts do your characters undergo as a result of having overcome the conflict? How do they see the world differently as a result of having been through the conflict? 5. Your Story Must Have a Carry Out Message The essence of public speaking is to “tell a story and make a point?” What’s the point of your story? What’s the one thing you want your audience members to remember from your story/speech/presentation? This is your Carry-out message that audience members will go home with. So, here’s the storytelling model. If you want to tell stories in your presentations and speeches, make sure your stories include the following five elements:  Characters  Conflict  Cure  Change  Carry-out Message Created by Akash Karia www.CommunicationSkillsTips.com
  • 3. Created by Akash Karia www.CommunicationSkillsTips.com
  • 4. Created by Akash Karia www.CommunicationSkillsTips.com