Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Poets & Plumbers - LinkedIN
1. Poets & Plumbers
Hans Henrik Heming, Wemind A/S
København, marts 2009
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7.
8. enhance
At Wemind we
social capital by creating
and building valuable
relations
9.
10. Balanced Scorecard
Financial
Perspective How
do we look to
shareholders?
Vision
Customer Internal Process
Perspective How Perspective
&
do customers see What must we
us? excel at?
Strategy
Learning &
Innovation
Perspective
How we can
sustain our ability
to change and
improve?
11. Focus Area
Complex Complicated
Probe Sense
Sense Analyse
Respond Respond
Emergent Good Practice
Chaotic Simple
Act Sense
Sense Categorise
Respond Respond
Novel Best Practice
Inspired by the Cynefin Framework
12. Focus Area
Community of Scenario
BCG Matrix
Practice Planning
Complex Complicated
LEAN
Probe Sense
Sense Analyse
Respond Respond
Emergent Good Practice ERP and
process
centric
systems
Chaotic Simple
Act Sense
Six Sigma
Sense Categorise
Respond Respond
Novel Best Practice
Inspired by the Cynefin Framework
Business Process
Reengineering
13. Focus Area
Pattern
Community of
Recognition Scenario
BCG Matrix
Practice Planning
Blogs
Wikis
Complex Complicated
Wisdom of
LEAN
crowds Probe Sense
Sense Analyse
Peripheral
Respond Respond
vision
Emergent Good Practice ERP and
Open process
Innovation centric
systems
Chaotic Simple
Turn
arounds Act Sense
Six Sigma
Sense Categorise
Respond Respond
Crisis
Management
Novel Best Practice
Inspired by the Cynefin Framework
Business Process
Reengineering
16. Web 1.0
‣hierarchal information structure
‣static web pages
‣140,000 PDFs
‣crafted communications
‣approval chains
‣one-way communication
‣risk-averse
‣reactive
38. LinkedIN - til hvad?
•Business development, Sales, Marketing
•Career Management, Personal Branding , Resumes
•Job Search
•Recruiting
•Growing your network
•Keep in touch
•Meeting Face2face
•Organizing and Extending Groups
