Enon Landenberg, Chief Interaction Officer van Publicis Israël geeft zijn visie en presenteert o.a. het veelbekroonde location-based services communicatieplatform dat in Israël voor Coca Cola werd ontwikkeld.
11. In the past, the role of advertising was to tell the brand’s story. Today, we have to induce consumers to communicate the brand’s story to others.
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13. Always on 52 weeks of genuine communications with consumers From campaign-oriented thinking
14. To creating an experience for consumers to share with others From communication of messages
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16. is a wide platform where the customer meets the Brand and interacts with it. This platform serves a home for all brand activities that run on various content channels THE ENGAGEMENT CENTER
80. Using a mobile RFID reader Connected to a camera we did online Tagging Of images to the users Facebook account.
81. The photographer took pictures of the teenagers, they touched him with their personal bracelets. The pictures were uploaded And tagged Online to Their Facebook account.