2. What can be done pre, during and post
any webcast meeting to
encourage increased viewership and
interaction?
3. Building your audience
And extending your reach
Work with your networks
Build your audience with every meeting – create a persistent relationship
Present content in the way that your audience understand it
How many viewers do you want?
What kind of interaction would you value?
4. Meeting Promotion
Pre-meeting
Agenda analysis: ascertain what content could be of interest to what groups
Invite those relevant groups as soon as you have the agenda
Use your existing internal networks
Members
Officers
Existing promotional assets:
Planning application notices
Gov delivery
5. Meeting Promotion
Pre-meeting
Social Media Audit of your community
Social media training of officers & members
Automatic Tweet out of webcast start.
See CMS, Site Menu, Miscellaneous settings Example
Discussion Forum on player before webcast.
March 2012 User Group Event Example
Any development propositions to increase viewership:
Automated alerts of webcasts by user interest (Gov Delivery)
6. Meeting Promotion
During meeting
Twitter hashtag: use a unique hashtag and include it in the player
Cornwall hashtag #Ccwebcast
Live Chat alongside player:
Cornwall Example (11,250 Viewers – 4489 Live)
Promote Webcast or use Embed Player on Council Home Page
Edinburgh Council Example (1907 Viewers – 623 Live)
Embed Player & Live Chat on Press Sites
Bristol Council Example
7. Meeting Promotion
Post-meeting
How are you going to retain your audience?
How will you communicate between events?
Twitter List of all relevant hashtag users
Capture the content: Storify.com of key content, perhaps a blog post?
Edinburgh example storify of tweets on weblaunch
Analysis of logged in users – do you know who participated?
8. Thank you for your time
Daniel Herrera
daniel.herrera@public-i.info
