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“An Easy Way to Get Free Content, Expand Your Network & Boost Traffic to Your Blog!” WELCOME !!!
“An Easy Way to Get Free Content, Expand Your Network & Boost Traffic to Your Blog!” Laura Adams -author       -podcaster 	      -freelance writer                -financial coach    -speaker             -online trainer SmartMovesToGrowRich.com
“An Easy Way to Get Free Content, Expand Your Network & Boost Traffic to Your Blog!” ,[object Object]
 Why authors need to work with bloggers
 How to find authors before anyone else
 The right way to contact authors & publicists
 Best types of content to produce with authors
 Time for Q & ASmartMovesToGrowRich.com
Why Should You Work With Authors? Producing fresh content on a consistent basis is challenging It’s easy to leverage an author’s expertise and willingness to promote SmartMovesToGrowRich.com
Why Should You Work With Authors? Introduce your blog to an author’s community   Gain exposure through their book, web site, and variousmedia promotions  Expand your connections inside & outside of the blogging community SmartMovesToGrowRich.com
Why Should You Work With Authors? To gain credibility Get up-to-date info from an industry expert  Free or low-cost resource to publish more posts and attract more traffic  Potential co-author or joint venture opportunities  SmartMovesToGrowRich.com
Why Do Authors Need Bloggers? Always hungry for publicity—especially during a launch  May not be web-savvy but want online exposure  In-house publicists may be clueless about online promotion SmartMovesToGrowRich.com
Why Do Authors Need Bloggers? Most authors must be their own publicist or pay dearly for ongoing PR Blogs are an easy way to cross-pollinate their audience All the promotion possibilities an author has can be overwhelming! SmartMovesToGrowRich.com
How to Find Authors First SmartMovesToGrowRich.com Reach authors before their books go on sale  Sign up for newsletters at writing websites: Publisherslunch.com Galleycat.com Publishersweekly.com Publishersmarketplace.com Get the RSS feed at Amazon.com
How to Find Authors First Click the  New Releases tab SmartMovesToGrowRich.com
How to Find Authors First Choose a book category—look beyond finance SmartMovesToGrowRich.com
How to Find Authors First Narrow down the book topic SmartMovesToGrowRich.com
How to Find Authors First Subscribe to the book topic release RSS feed SmartMovesToGrowRich.com
How to Find Authors First Use Advanced Search to enter format, binding or pub date  SmartMovesToGrowRich.com
How to Find Authors First No cover image – needs review? SmartMovesToGrowRich.com
How to Contact Authors & Publicists Link to author page with contact info SmartMovesToGrowRich.com
How to Contact Authors & Publicists SmartMovesToGrowRich.com
How to Contact Authors & Publicists Ask for a review copy or 2  Offer to write a book reviewor submit online review Ask to be a part of their virtual or blog tour Connect with in-house publicist or PR firm reps – get on their email blasts  SmartMovesToGrowRich.com
Types of Content to Produce Write a book review Do a Q&A via email or phone Author could write a guest post—favorite material from the book? Author could write a series of posts for free or at a low per article rate SmartMovesToGrowRich.com

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Working with Authors by Laura Adams

  • 1. “An Easy Way to Get Free Content, Expand Your Network & Boost Traffic to Your Blog!” WELCOME !!!
  • 2. “An Easy Way to Get Free Content, Expand Your Network & Boost Traffic to Your Blog!” Laura Adams -author -podcaster -freelance writer -financial coach -speaker -online trainer SmartMovesToGrowRich.com
  • 3.
  • 4. Why authors need to work with bloggers
  • 5. How to find authors before anyone else
  • 6. The right way to contact authors & publicists
  • 7. Best types of content to produce with authors
  • 8. Time for Q & ASmartMovesToGrowRich.com
  • 9. Why Should You Work With Authors? Producing fresh content on a consistent basis is challenging It’s easy to leverage an author’s expertise and willingness to promote SmartMovesToGrowRich.com
  • 10. Why Should You Work With Authors? Introduce your blog to an author’s community Gain exposure through their book, web site, and variousmedia promotions Expand your connections inside & outside of the blogging community SmartMovesToGrowRich.com
  • 11. Why Should You Work With Authors? To gain credibility Get up-to-date info from an industry expert Free or low-cost resource to publish more posts and attract more traffic Potential co-author or joint venture opportunities SmartMovesToGrowRich.com
  • 12. Why Do Authors Need Bloggers? Always hungry for publicity—especially during a launch May not be web-savvy but want online exposure In-house publicists may be clueless about online promotion SmartMovesToGrowRich.com
  • 13. Why Do Authors Need Bloggers? Most authors must be their own publicist or pay dearly for ongoing PR Blogs are an easy way to cross-pollinate their audience All the promotion possibilities an author has can be overwhelming! SmartMovesToGrowRich.com
  • 14. How to Find Authors First SmartMovesToGrowRich.com Reach authors before their books go on sale Sign up for newsletters at writing websites: Publisherslunch.com Galleycat.com Publishersweekly.com Publishersmarketplace.com Get the RSS feed at Amazon.com
  • 15. How to Find Authors First Click the New Releases tab SmartMovesToGrowRich.com
  • 16. How to Find Authors First Choose a book category—look beyond finance SmartMovesToGrowRich.com
  • 17. How to Find Authors First Narrow down the book topic SmartMovesToGrowRich.com
  • 18. How to Find Authors First Subscribe to the book topic release RSS feed SmartMovesToGrowRich.com
  • 19. How to Find Authors First Use Advanced Search to enter format, binding or pub date SmartMovesToGrowRich.com
  • 20. How to Find Authors First No cover image – needs review? SmartMovesToGrowRich.com
  • 21. How to Contact Authors & Publicists Link to author page with contact info SmartMovesToGrowRich.com
  • 22. How to Contact Authors & Publicists SmartMovesToGrowRich.com
  • 23. How to Contact Authors & Publicists Ask for a review copy or 2 Offer to write a book reviewor submit online review Ask to be a part of their virtual or blog tour Connect with in-house publicist or PR firm reps – get on their email blasts SmartMovesToGrowRich.com
  • 24. Types of Content to Produce Write a book review Do a Q&A via email or phone Author could write a guest post—favorite material from the book? Author could write a series of posts for free or at a low per article rate SmartMovesToGrowRich.com
  • 25. Types of Content to Produce Audio interview via Skype—record using Audacity Audio interview via phone—record using freeconferencecalling.com Have a live teleseminar on bridge line Transcribe audio using voicebase.com SmartMovesToGrowRich.com
  • 26. Types of Content to Produce Video interview via Skype side-by-side Pamela.biz Vodburner.com Supertintin.com Ecamm.com (for Mac only) Have a live webinar Rip audio from video SmartMovesToGrowRich.com
  • 27. Types of Content to Produce Use content in multiple ways Blog Social media Newsletter Podcast YouTube Always give author or publicist copy of files you create and links to content Include an Amazon Associates affiliate link to the book SmartMovesToGrowRich.com
  • 28. Types of Content to Produce Using expert content from authors as text, audio, video—is a great way to connect, leverage their existing followers, and give your blog more credibility, visibility, and traffic! SmartMovesToGrowRich.com
  • 29. THANK YOU !!! Let’s connect here: SmartMovesToGrowRich.com Facebook.com/MoneyGirlQDT Twitter.com/LauraAdams LinkedIn Google+ SmartMovesToGrowRich.com