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Moving from Free to Paid Content: How to Turn Your Blog Content into a Membership Site - Ben Edwards
1.
Blog to Membership
Site in 83 Easy Steps… Ben Edwards http://MoneySmartLife.com @moneysmart
2.
3.
Day #1
4.
Mistake #1
5.
Mistake #2
6.
Day #2
7.
What About Membership
Sites?
8.
Common Challenges 1) Technical
Overwhelm 2) Build It and They Will Come
9.
Solutions 1) Simplify Technical
Decisions 2) Marketing Tools
10.
Decision Funnel 1) Technical
Expertise 2) Timeframe 3) Budget
11.
Technical Expertise •
PHP Scripts • Install • Edit • Integration • Email • PayPal
12.
Timeframe 1)
Learn 2) Launch 3) Support
13.
Budget •
Single vs Recurring Cost • Hiring Help • Support & Upgrades • Additional Features & Upsells
14.
Membership Software Types
15.
Compare Options
16.
Comparing Features • Membership
Levels • Content • Scheduling • Delivery • Integration • Email • Shopping Cart / Payments • Forums
17.
Comparing Feature Example
18.
What If You
Change Your Mind?
19.
Conversion Tips • Separate
Install • Organize Content • Planning • Membership Site Blueprint -http://puu.sh/12hYS
20.
WishList Example
21.
Marketing Tools • Existing
Readers • Email • Video • Potential Readers • Free Reports • Content Teasers • Opt-In
22.
Email 1)
Aweber 2) MailChimp • Newsletter • Auto Responder
23.
Video 1)
LeadPlayer 2) Easy Video Player • Call To Action • Sublist Opt-in
24.
Reader Opt-In
1) Popup Domination 2) Hello Bar • Attention Grabbing • Make an Offer
25.
Engagement -> Testimonials •
Weekly Emails • Accountability Partners • Calls / Webinars • Contests • Public Commitment
26.
Membership Software Offers http://Only9Minutes.com/FINCON •Digital
Access Pass •WishList Member •Ruzuku
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