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Blog to Book Preparation ,[object Object]
Write something that would make a good book
Be easy to contact
Be social
Grow your network,[object Object]
Contents outline
Blog statistics
Networks you are affiliated with,[object Object]
Authors need to be tough negotiators
Royalties and Advances New authors  Royalties 10 – 15%  advance $2,000 - $6,000   Experienced authors  Royalties 15 – 40%  Advance$6,000+ Tip If you are a big blogger or have a large online presence and network you can demand more than new author rates.
Check legal rights and issues to avoid liability
When Writing Your Book Write in your voice but do not assume readers of your book follow your blog. Be specific. Books can come from anywhere such as one idea or a series of posts.
To Stay On Track - Set specific writing time - Keep a notebook/use notebook app - Be flexible - Take breaks
Editing - Take a few days break - Use someone else - Be prepared for opinions and advice
Who You Deal With - Acquisitions editor - Editor - Chief editor - Marketing personnel - Publicist
Contact Contact will vary greatly during different times of the process from almost daily to nothing for weeks. Don’t worry about it.
You are the key to marketing your book effectively
Marketing to Media Find out who is in charge of the relevant section of the magazine/newspaper/TV show you want to pitch to.  Check out their style.  Work out an angle that would suit that.  Pitch it.
Book Promotion Things I did: - Contact local media - Blog tour - Give aways - Got active on social media - Contact TV shows - Attend events - Book signings - Ask for reviews - Change email signature
Book Promotion Things publicist did: - Contact all media and did negotiations - Mass PR emails - Work on ways to promote your book at events - Pitched it to events - Sent out the giveaway copies
Book Promotion Other Suggestions: YouTube:  ,[object Object]
An interview a back ground of why you wrote it, what it’s about

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How to Prepare, Pitch, Publish and Promote Your Book

  • 2.
  • 3. Write something that would make a good book
  • 4. Be easy to contact
  • 6.
  • 9.
  • 10. Authors need to be tough negotiators
  • 11. Royalties and Advances New authors Royalties 10 – 15% advance $2,000 - $6,000 Experienced authors Royalties 15 – 40% Advance$6,000+ Tip If you are a big blogger or have a large online presence and network you can demand more than new author rates.
  • 12. Check legal rights and issues to avoid liability
  • 13. When Writing Your Book Write in your voice but do not assume readers of your book follow your blog. Be specific. Books can come from anywhere such as one idea or a series of posts.
  • 14. To Stay On Track - Set specific writing time - Keep a notebook/use notebook app - Be flexible - Take breaks
  • 15.
  • 16. Editing - Take a few days break - Use someone else - Be prepared for opinions and advice
  • 17. Who You Deal With - Acquisitions editor - Editor - Chief editor - Marketing personnel - Publicist
  • 18. Contact Contact will vary greatly during different times of the process from almost daily to nothing for weeks. Don’t worry about it.
  • 19. You are the key to marketing your book effectively
  • 20. Marketing to Media Find out who is in charge of the relevant section of the magazine/newspaper/TV show you want to pitch to. Check out their style. Work out an angle that would suit that. Pitch it.
  • 21. Book Promotion Things I did: - Contact local media - Blog tour - Give aways - Got active on social media - Contact TV shows - Attend events - Book signings - Ask for reviews - Change email signature
  • 22. Book Promotion Things publicist did: - Contact all media and did negotiations - Mass PR emails - Work on ways to promote your book at events - Pitched it to events - Sent out the giveaway copies
  • 23.
  • 24. An interview a back ground of why you wrote it, what it’s about
  • 25. A trailer of the book.Book Parties More effective for cookbooks or books you can demonstrate the ideas Public speaking Such as conference, other events or even schools
  • 26.
  • 27. Mainstream vs. Self Publishing Promotion - Mainstream get your book into stores easier - Mainstream publishers often have more contacts - Many media outlets and book stores do not take self-published books seriously
  • 28. Mainstream vs. Self Publishing Writing and Editing - Self-publishing you have to pay someone else to edit - Mainstream publishers often have 3 or more people edit your book - Self-publishing means no advance to help write the book
  • 29. Mainstream vs. Self Publishing Other - Self-publishing you own all publishing rights to the book - Difference between the promotional work required between mainstream and self-publishing is negligible - Self-publishing means there is no pressure to finish
  • 30. Print vs. eBook - Print books can help bring awareness to your brand/blog -eBooks make more money (if promoted well)