2. Blog
to
Book
Prepara-on
-‐ Top
10
posts
-‐ Write
something
that
would
make
a
good
book
-‐ Be
easy
to
contact
-‐ Be
social
-‐ Grow
your
network
3. Pitching
Your
Book
-‐ Book
overview
-‐ Contents
outline
-‐ Blog
staGsGcs
-‐ Networks
you
are
affiliated
with
4. Book
Contract
–
What
To
Look
For
The
publishing
rights
First
Published
All
Published
Rights
Secondary
Rights
Royalty
percentage
10
–
15%
new
authors
15
–
40%
experienced
authors
Legal
rights
and
issues
Check
the
details
to
ensure
you
don’t
pay
if
someone
sues.
6. Royal-es
and
Advances
New
authors
RoyalGes
10
–
15%
advance
$2,000
-‐
$6,000
Experienced
authors
RoyalGes
15
–
40%
Advance$6,000+
Tip
If
you
are
a
big
blogger
or
have
a
large
online
presence
and
network
you
can
demand
more
than
new
author
rates.
8. When
Wri-ng
Your
Book
Write
in
your
voice
but
do
not
assume
readers
of
your
book
follow
your
blog.
Be
specific.
Books
can
come
from
anywhere
such
as
one
idea
or
a
series
of
posts.
9. To
Stay
On
Track
-‐
Set
specific
wriGng
Gme
-‐
Keep
a
notebook/use
notebook
app
-‐
Be
flexible
-‐
Take
breaks
10.
11. Edi-ng
-‐
Take
a
few
days
break
-‐
Use
someone
else
-‐
Be
prepared
for
opinions
and
advice
12. Who
You
Deal
With
-‐
AcquisiGons
editor
-‐
Editor
-‐
Chief
editor
-‐
MarkeGng
personnel
-‐
Publicist
13. Contact
Contact
will
vary
greatly
during
different
Gmes
of
the
process
from
almost
daily
to
nothing
for
weeks.
Don’t
worry
about
it.
14. You
are
the
key
to
markeGng
your
book
effecGvely
15. Marke-ng
to
Media
Find
out
who
is
in
charge
of
the
relevant
secGon
of
the
magazine/newspaper/TV
show
you
want
to
pitch
to.
Check
out
their
style.
Work
out
an
angle
that
would
suit
that.
Pitch
it.
16. Book
Promo-on
Things
I
did:
-‐
Contact
local
media
-‐
Blog
tour
-‐
Give
aways
-‐
Got
acGve
on
social
media
-‐
Contact
TV
shows
-‐
A/end
events
-‐
Book
signings
-‐
Ask
for
reviews
-‐
Change
email
signature
17. Book
Promo-on
Things
publicist
did:
-‐
Contact
all
media
and
did
negoGaGons
-‐
Mass
PR
emails
-‐
Work
on
ways
to
promote
your
book
at
events
-‐
Pitched
it
to
events
-‐
Sent
out
the
giveaway
copies
18. Book
Promo-on
Other
Sugges-ons:
YouTube:
• Do
a
reading
• An
interview
a
back
ground
of
why
you
wrote
it,
what
it’s
about
• A
trailer
of
the
book.
Book
Par-es
More
effecGve
for
cookbooks
or
books
you
can
demonstrate
the
ideas
Public
speaking
Such
as
conference,
other
events
or
even
schools
19.
20. Mainstream
vs.
Self
Publishing
Promo-on
-‐
Mainstream
get
your
book
into
stores
easier
-‐
Mainstream
publishers
ofen
have
more
contacts
-‐
Many
media
outlets
and
book
stores
do
not
take
self-‐published
books
seriously
21. Mainstream
vs.
Self
Publishing
Wri-ng
and
Edi-ng
-‐
Self-‐publishing
you
have
to
pay
someone
else
to
edit
-‐
Mainstream
publishers
ofen
have
3
or
more
people
edit
your
book
-‐
Self-‐publishing
means
no
advance
to
help
write
the
book
22. Mainstream
vs.
Self
Publishing
Other
-‐
Self-‐publishing
you
own
all
publishing
rights
to
the
book
-‐
Difference
between
the
promoGonal
work
required
between
mainstream
and
self-‐publishing
is
negligible
-‐
Self-‐publishing
means
there
is
no
pressure
to
finish
23. Print
vs.
eBook
-‐
Print
books
can
help
bring
awareness
to
your
brand/blog
-‐eBooks
make
more
money
(if
promoted
well)
