Email Campaign Tear-down: An Interactive Workshop - Justin Premick

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Philip Taylor

Technologie

Get More
Email Subscribers
Email Subscribers
Justin Premick
justinp@aweber.com
@justinpremick
http://aweber.com

At 9:15,You’ll Know:
• 2 things your forms must do to make
people join your list
• How to turn your 2 most popular
pages into subscriber magnets
• 3 more places on your blog to build
your list

Normal Blog

• Header: title, picture
• Navigational tabs: about, contact, topics
• Main column: posts
• Sidebar: related posts, social media links,
search bar

Normal Blog

Sucks at building an
email list!

Normal Blog
• Links for RSS, Twitter, Facebook,
LinkedIn, Google+ (really?), Pinterest
(come on...)
• But no email opt-in form -- or it’s
buried somewhere
• Doesn’t get anyone excited about
subscribing

To Get People To Opt
In,Your Forms Must...
• Make a COMPELLING offer
• Put the subscriber at ease

Most Forms FAIL TO DO THIS!

How To Get More
Subscribers From Your
2 Most Popular Pages

Your Homepage

• It’s not just about the sidebar form
• Creatively place inline forms
• Test lightbox/hover forms

“Greeter” Forms

• First-time visitors don’t usually return
• Don’t be shy about asking for the opt-in

Your About Page

One of your most visited pages

Why not build your list from it?

#1: Sidebar

• Appears on every page
• Easy to add via WordPress widgets
• Higher = more visible = more opt-ins
• Keep it simple. Why should I subscribe?

#2: End of Posts

“Like what you just read? There’s more
great stuff where that came from...”

#3: Comment Form

Commenters are extra engaged than non-
commenters.

Make it easy for them to join your list and
come back later.

Thank You!
Get the Slides:
slideshare.net/aweberinc
Questions? Find Me Here
justinp@aweber.com
@justinpremick

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Email Campaign Tear-down: An Interactive Workshop - Justin Premick

1. Get More Email Subscribers Email Subscribers Justin Premick justinp@aweber.com @justinpremick http://aweber.com

2. At 9:15,You’ll Know: • 2 things your forms must do to make people join your list • How to turn your 2 most popular pages into subscriber magnets • 3 more places on your blog to build your list

3. Normal Blog • Header: title, picture • Navigational tabs: about, contact, topics • Main column: posts • Sidebar: related posts, social media links, search bar

4. Normal Blog Sucks at building an email list!

5. Normal Blog • Links for RSS, Twitter, Facebook, LinkedIn, Google+ (really?), Pinterest (come on...) • But no email opt-in form -- or it’s buried somewhere • Doesn’t get anyone excited about subscribing

8. To Get People To Opt In,Your Forms Must... • Make a COMPELLING offer • Put the subscriber at ease Most Forms FAIL TO DO THIS!

9. How To Get More Subscribers From Your 2 Most Popular Pages

10. Your Homepage • It’s not just about the sidebar form • Creatively place inline forms • Test lightbox/hover forms

11.

12.

13. “Greeter” Forms • First-time visitors don’t usually return • Don’t be shy about asking for the opt-in

14.

15.

16. Your About Page One of your most visited pages Why not build your list from it?

17.

18.

19.

20.

21.

22.

23. 3 More Places to Build Your Email List

24. #1: Sidebar • Appears on every page • Easy to add via WordPress widgets • Higher = more visible = more opt-ins • Keep it simple. Why should I subscribe?

25.

26.

27. #2: End of Posts “Like what you just read? There’s more great stuff where that came from...”

28.

29. #3: Comment Form Commenters are extra engaged than non- commenters. Make it easy for them to join your list and come back later.

30.

31.

32.

33. WIIFM?

34. Thank You! Get the Slides: slideshare.net/aweberinc Questions? Find Me Here justinp@aweber.com @justinpremick

Email Campaign Tear-down: An Interactive Workshop - Justin Premick

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