Increased product options brings added complexity and an array of challenges. This eBook explores the challenges, the impact and the solution from a manufacturers and analysts point-of-view. A product platform approach is the recommend solution. For more on product diversity after you read the eBook - take a look at http://www.ptc.com/solutions/product-platforms/

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2. Do you have a diverse product portfolio?
How do you manage it successfully?
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3. Some practical considerations every company should take,
as well as, some food for thought!
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4. 100 years ago Henry Ford famously said:
“Any customer can have a car painted any color he wants
so long as it is black.”
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5. More recently, BMW claimed “every vehicle that rolls off the belt is
unique.” The number of possible variations in the BMW 7 Series alone
could reach 1,017
Click to read blog
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6. Product options are in demand wherever you look
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Click to read blog

7. However, product diversity brings complexity challenges and
headaches to product developers at every manufacturer
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8. Keeping track of all requirements and designs can mean too
many spreadsheets, documents and system overload
SPREAD
SHEETS
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9. The result: without diversity, new markets are harder to
penetrate. Opportunities are missed!
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10. THE CHALLENGES
Products:
• introduced late to the market
• fail to meet customer requirements
• suffer quality issue
THE IMPACT
• Low levels of customer satisfaction
• Market opportunity lost to competitors
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11. The Magnitude of the Impact
“Product complexity has more than doubled over the last 15 years. Complex
production and sales processes weaken a company's competitiveness.”
Findings from a study by Roland Berger Strategy Consultants Tweet this
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12. Automotive expert, Takahiro Fujimoto, attributed the Toyota crisis to:
“a tremendous expansion of complexity” caused by “the number of models sold in the global market,
and the growing complexity of each individual vehicle due to social pressure and market demand”.
Source: Interview Under the Hood of Toyota's Recall: 'A Tremendous Expansion of Complexity
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Click to read blog

13. “Global platform management is at the heart of our challenge.
Getting it right, is the daily challenge of our engineers.”
Giulio Mengoli, Vice President, DSO Carton Economy, Tetra Pak
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14. Product diversity is a requirement, but achieving
diversity with scale – delivering variety with efficiency –
that´s the key to success. Tweet this
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15. How are companies solving these challenges?
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16. Many industry leaders relieve the headaches of product
portfolio complexity…
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17. …by adopting a Product Platform approach.
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18. Benefits achieved by Scania AB’s platform approach
Estimated 50% percent part reduction achieved internally, compared
to reduction achieved by non-modular approach
30%-50% reduction in design and development
costs
10% manufacturing cost reduction
30% reduction in sales and
service expenses
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Article Source

19. The Volkswagen Group, makers of VW, Audi, Porsche, and
other vehicles, are one of the world’s most profitable
automakers, largely due to its global platform strategy.
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20. KHS Filling and Packaging
By implementing a modular product architecture, KHS is able to address specific
customer requests, reduce process costs and cycle times proving their overall strategy
supports consistency in dealing with variances and complexity.
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21. WinWinD LTD
With its product platform approach, WinWinD has successfully produced
a high class product and has grown its business at the same time.
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22. Experts agree!
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23. Frost & Sullivan researchers expect:
Over 50 percent of the top 12 global trucking OEMs will increase the number
of platforms by 2018, resulting in an average of one in every three trucks
built with a platform approach. Tweet this
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24. As these growth strategies emerge, a consistent global platform
approach has become a major requirement for any OEM.
“Markets considered as an afterthought a few
decades ago are now dictating the course of
global commercial vehicle demand and the
industry’s growth.”
– Frost & Sullivan research
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Article Source

25. Is your organization keeping up with the changes?
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26. Are you able to CONTROL
your product costs (design,
development and
manufacturing costs) with
standardized components?
Are you able to CAPITALIZE
on new market opportunities
with price premiums for tailored
and custom products?
Are you able to SYNCHRONIZE
product configurators used by
sales with engineering-defined
options so the right product is
configured for the right market?
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27. Get the most out of your product platform approach.
Take a trip to our resource center.
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28. The PTC Global Platforms solution helps companies efficiently meet
the varied requirements of market, region, and customer-specific
products without drowning in complexity. Tweet this
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29. Share this ebook Tweet this
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