1. Higher Education Marketing Driving Education Marketing with Analytics www.higher-education-marketing.com

2. Social Media Engagement & Analytics ACCC Pre-Conference Session www.higher-education-marketing.com

3. Agenda Why social media? What are your goals? Social Medias, how many? Three phases of an end to end Social Media program Listening Measuring Engaging Driving ROI using Google Analytics Resources & Tools www.higher-education-marketing.com

4. Why social media? What are your goals? Student Services - Provide customer service Financial Aid Admissions Recruiting – Engage with prospective students Full Time Continuing Education International Alumni – Keep in touch with your graduates Events www.higher-education-marketing.com

5. Social Medias, how many? www.higher-education-marketing.com

6. Three phases of an end to end Social Media program Listening: Discovering real-time, relevant, impactful conversations. Measuring: Monitoring, analyzing and tracking those conversations Engaging: What are your rules of Social Engagement? www.higher-education-marketing.com

7. Are you listening? www.higher-education-marketing.com

8. Forums, Twitter, Facebook, Blogs, YouTube www.higher-education-marketing.com

9. Are you measuring? www.higher-education-marketing.com

10. Facebook Insights www.higher-education-marketing.com

11. YouTube Metrics www.higher-education-marketing.com

12. LinkedIn InMaps www.higher-education-marketing.com

13. Blog: PostRankAnalytics www.higher-education-marketing.com

14. Radian 6: Share of Voice Month www.higher-education-marketing.com

15. Radian 6: Social Media Trend www.higher-education-marketing.com

16. Radian 6: The Conversation Cloud www.higher-education-marketing.com

17. What are your rules of Social Engagement? www.higher-education-marketing.com

18. Social Media Engagement Playbook Who does what? www.higher-education-marketing.com

19. Driving ROI using Google Analytics Facebook Twitter Email Campaigns Printed Course Catalogue Newspapers www.higher-education-marketing.com

20. Facebook www.higher-education-marketing.com

21. Twitter www.higher-education-marketing.com

22. Email Campaigns www.higher-education-marketing.com

23. Printed Course Catalogue www.higher-education-marketing.com

24. Newspapers www.higher-education-marketing.com

25. Resources http://beta.klout.com/home http://www.radian6.com/ http://technorati.com https://analytics.postrank.com/ https://search.twitter.com/ http://inmaps.linkedinlabs.com/network http://www.google.com/analytics/ www.higher-education-marketing.com

26. Driving Education Marketing with Analytics Leverage new communication channels and stay current with analytics driven education marketing. Contact Higher Education Marketing today to get started. Philippe Taza ptaza@higher-education-marketing.com www.higher-education-marketing.com 514-312-3968 www.higher-education-marketing.com