1. What is Social Media?
Social Tools
Social Tips
Summary
Social Media 101
Tools and Tips
Paul Treadwell
CALS/Cooperative Extension Information Technology
Cornell University
Family Economics and Resource Management PWT, 2010
Paul Treadwell SocialMedia101

2. What is Social Media?
Social Tools
Social Tips
Summary
Outline
1 What is Social Media?
Designed for conversation and connection
Why use social media?
2 Social Tools
Tools
3 Social Tips
Tips
Paul Treadwell SocialMedia101

3. What is Social Media?
Social Tools Designed for conversation and connection.
Social Tips Why use social media?
Summary
Most of us are social by nature.
Social media uses technology to create points of connection.
It’s not really new.
It is Very public.
Equal weight given to both content and connection.
Paul Treadwell SocialMedia101

4. What is Social Media?
Social Tools Designed for conversation and connection.
Social Tips Why use social media?
Summary
In the beginning.
When geeks ruled the net.
The “orignal internet”, aka ARPANET,was developed to let
scientists connect to each other.
Creating networks and talking about stuff is fundamental to
the net.
Email, usenet groups and irc developed with the net.
Paul Treadwell SocialMedia101

5. What is Social Media?
Social Tools Designed for conversation and connection.
Social Tips Why use social media?
Summary
Elements of sociability.
Identity, connection and reputation.
Tell people who you are- establish an online identity.
Provide ways for people to respond to you - you want
conversation, not monologue.
Establish, and protect, your reputation - this is your currency.
Spend it wisely.
Paul Treadwell SocialMedia101

6. What is Social Media?
Social Tools Designed for conversation and connection.
Social Tips Why use social media?
Summary
Tell me a story.
We all like a good story.
Stories are much more social than statistics.
Stories can invite reflection, and draw out new stories.
Stories can inspire action.
Paul Treadwell SocialMedia101

7. What is Social Media?
Social Tools Designed for conversation and connection.
Social Tips Why use social media?
Summary
New, fast and (fairly) easy.
New audiences are waiting online.
Adding social content is.
Social Media tools are web 2.0 tools.
Paul Treadwell SocialMedia101

8. What is Social Media?
Social Tools Designed for conversation and connection.
Social Tips Why use social media?
Summary
Everything is social now.
Or it soon will be.
Social is the new “next big thing”.
Calling it social doesn’t make it so.
Different publics gather around different wells.
Paul Treadwell SocialMedia101

9. What is Social Media?
Social Tools Designed for conversation and connection.
Social Tips Why use social media?
Summary
New audiences to be found.
Shifting demographics and you.
Majority of users - 25-54 years old.
Almost 2/3 of users earn more than $50,000.0 per year.
There is no one “type” of user - some graze, some lurk, some
are vocal.
Paul Treadwell SocialMedia101

10. What is Social Media?
Social Tools
Tools
Social Tips
Summary
Facebook.
400 million users - growing daily.
Wide range of features.
Increasingly used by organizations for outreach and publicity.
Paul Treadwell SocialMedia101

11. What is Social Media?
Social Tools
Tools
Social Tips
Summary
Twitter.
Short, short stories - 140 characters.
Follow me, I’ll follow you.
Flows, like a river....
Paul Treadwell SocialMedia101

12. What is Social Media?
Social Tools
Tools
Social Tips
Summary
And more.
Posterous,Tumblr, et al. Post once, appear many places.
Buzz. Like Twitter.
Wave. Collaboration.
Paul Treadwell SocialMedia101

13. What is Social Media?
Social Tools
Tips
Social Tips
Summary
Trust
More than just a Hal Hartley film.
Trust and reputation go hand in hand.
Begin from the foundation you have, in the world, already.
Be careful- traffic on a 2-way street can be...risky, sometimes.
Paul Treadwell SocialMedia101

14. What is Social Media?
Social Tools
Tips
Social Tips
Summary
Who’s your friend?
Be clear about your audience/stakeholders.
It’s always possible that technology isn’t the answer.
Different publics gather around different wells.
Paul Treadwell SocialMedia101

15. What is Social Media?
Social Tools
Tips
Social Tips
Summary
Grow slow.
Take some time to ask why?
Invest wisely. Social media costs, even though the tools are
free.
Focus on connection and conversation.
Paul Treadwell SocialMedia101

16. What is Social Media?
Social Tools
Tips
Social Tips
Summary
Be in many places, at the same time
Post once and propagate.
Take advantage of the interconnectedness of the web.
Select a tool and learn to use it.
Don’t be distracted by the latetest shiny new thing. If what
you are doing works-keep it up.
Paul Treadwell SocialMedia101

17. What is Social Media?
Social Tools
Tips
Social Tips
Summary
Privacy? What privacy?
Social implies public. Never think otherwise.
Don’t overshare. A little mystery can be a good thing.
Focus on connection and conversation.
Paul Treadwell SocialMedia101

18. What is Social Media?
Social Tools
Social Tips
Summary
Summary
Social media is here to stay.Let’s learn to use it well.
Act as though everything you do online is public.
Propagate. Post once and populate many.
Outlook
Mobile is coming.
So is the internet of things.
Paul Treadwell SocialMedia101

19. Appendix For Further Reading
For Further Reading I
T. Watson.
CauseWired: Plugging In, Getting Involved. Changing the
World.
Wiley, 2008.
C. Brogan and J. Smith.
Trust Agents: Using the Web to Build Influence,Improve
Reputation and Earn Trust.
Wiley, 2009.
Paul Treadwell SocialMedia101