Presentation from Christian Heutger for PSW GROUP at the World Hosting Days 2011 on the 22nd of March 2011 at the Europapark in Rust

1. The USP Maker for the
hosting industry
Welcome to my presentation
Christian Heutger
WorldHostingDay 22.03.2011
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

2. PSW GROUP GmbH & Co. KG
The USP Maker for the hosting industry
! Germany's leading provider for
internet security
! Over 13.000 customers
! Services:
! Seals of quality
! Encryption
! Authentication
! Certification
! Signature solutions
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

3. Dipl.-Inf. (FH) Christian Heutger
Chief Executive Officer of PSW GROUP
! Eleven years' expertise in SSL
encryption methods
! Academic lecturer at University
of Applied Sciences Fulda
! Activities:
! Product management
! Quality management
! Technical consultancy
! Customer relationship management
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

4. E-Commerce is booming
Take the advantage
Forecast of sales in the Sales by
German e-commerce mail order channels
30 27,2
25,3 Internet 15510
23,3 13380
25
21,2
19,1 11900
20 17,3 Phone or writing 13270
2009
15
E-Mail 1330 2008
10 1460
5 other 360
440
0
2009 2010 2011 2012 2013 2014 0 2000 4000 6000 8000 1000012000140001600018000
Source: Forrester Research, Western European Online Source: Internet World Business, 4/10, sales
Retail Forecast, 2009 – 2014, details in billion, 2010. in million €, 2010.
! Turnover in online ! Purchasing goods via
commerce in 2010: the internet has become
over 19 billion € commonplace
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

5. Security requirements are growing
Provide confidence to your customers
! 70% have aborted because the
shop did not appear secure
Shop without security certificate
Customers
Lost Customers
! 53% would have continued if the
website had displayed a security
certificate or seal of quality
Shop with security certificate
Customers
Lost Customers
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

6. How to gain PROFIT!
Reselling value added services from PSW
! Specialist third-party supplier
! Integration into own
hosting products
! Large profit margin
! No need for investment in
own infrastructure
! Low administration costs –
thanks to API interfaces
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

7. Reseller Products
Get your USP and secure the internet now!
! SSL Certificates / EV Certificates
! Comodo HackerProof
! VeriSign Trust Seal
! HackerGuardian
! VIP Mobile
! DNSSEC
! Secure CDN
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

8. SSL Certificates
Standard safety in online trading
! Up to 256-bit encryption
! Available versions:
1. Domain Validation
2. Identity Validation
3. Extended Validation (EV) −
highest possible standard
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

9. SSL Certificates
Extended Validation (EV) – highest standard
! Strict authentication of
the corporate identity
! Green browser address bar −
immediate customer
confidence
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

10. Comodo HackerProof
Simulated attacks and early warning system
Guarantee and indicate the security
and trustworthiness of a website:
! Simulated attacks and malware
scans in a 24 h cycle Sales with HackerProof Logo
! PCI scanning
! HackerProof seal
! Online-only tool
! Reporting functionalities
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

11. VeriSign Trust Seal
Increase traffic, sales & loyalty
! Authentication
! Daily malware scan
! Trust Seal
! Seal-in-search
! Reporting
! Protection against search
engine blacklisting
! 250 million impressions a day
! Transparency for customers
! Fast and simple integration
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

12. HackerGuardian PCI Scan
Increase traffic, sales & loyalty
! Weak point scanning
! Full payment card industry
(PCI) compliant
! Recommendations how
security gaps can be plugged PCI SSC FOUNDERS
! Credit card trust logo
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

13. VIP Mobile
VeriSign identity protection access for mobile
! Two-factor authentication
! Mobile telephone becomes
a token
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

14. DNSSEC
Effective protection for domain name system
! DNSSEC guarantees DNSSEC
authenticity and DOS Attacks
Signature Falsification of
integrity of the data Zone Data
Master
Server
in DNS Verification
Zone Data
! DNS response + Flow of DNS
Data
digital signature = Incremental
Updates
Client
DNSSEC Server
Compromise
Recursive
Resolvers
Data
Corruption
Slave Server
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

15. Secure CDN
Secure Content Delivery Network
! Delivery from points of
presence (POPs) in
immediate proximity to the
most important Internet nodes
worldwide
! Security functions:
! Using HTTPS
! Token authentication
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

16. PSW GROUP
Your partner for internet security
! Advantages for our customers
! One step ahead
! Instant access to all major PSW products
! Top margins for merchants
! 24 hours / 7 days a week / 365 days
! Support in major languages:
German, English, Spanish and Polish
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

17. The USP Maker for the
hosting industry
Act now, don’t wait!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait